📌 Core Information
🔹 Job Title: Marketing Creative Manager (Remote)
🔹 Company: Cengage Group
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and producing marketing materials using Adobe Creative Suite software
- Designing for various channels and formats, including web, emails, landing pages, ebooks, infographics, flyers, social media, paid media, events, video, and direct mail
- Collaborating with other functional teams to craft campaigns and sales enablement tools
- Staying ahead of marketing trends to influence and inform innovative, coordinated marketing campaigns and deliverables
- Managing creative resources and projects with many moving parts
ASSUMPTION: This role requires a strong creative background with a focus on digital marketing. The ideal candidate will have experience working in a fast-paced environment and be comfortable managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop and produce marketing materials using Adobe Creative Suite software, including Illustrator, InDesign, and Photoshop
✅ Design for all channels and formats, modifying layouts based on specific project and audience needs
✅ Engage with collaborators from the start to improve project/campaign impact and align with brand guidelines
✅ Manage creative resources when applicable to ensure creative concept is adhered to and deadlines are met
✅ Collaborate with other functional teams, such as Content and Web, to craft campaigns and sales enablement tools that resonate and encourage action
✅ Work with Events team to develop creative in support of promotional plans that meet marketing goals and improve lead generation
✅ Stay ahead of marketing trends to influence and inform innovative, coordinated marketing campaigns and deliverables
✅ Update and maintain internal digital asset management system (Widen or Brandfolder) and project management system (Workfront)
✅ Improve content performance by using metrics and performance indicators
✅ Work independently and manage simultaneous projects with many moving parts
ASSUMPTION: This role requires strong project management skills and the ability to work independently with minimal supervision.
🎯 Required Qualifications
Education: Bachelor’s degree in graphic design, marketing communications, advertising, or related field
Experience: Minimum 5 years’ experience in graphic or media design, preferably in a fast-paced environment
Required Skills:
- Extensive experience and proficiency with Adobe Creative Cloud (InDesign, Illustrator, and Photoshop)
- Solid understanding of layout, graphic design, composition, and color theory across print and digital media
- Understanding of video production/editing and animation
- Proven record of strong problem-solving, decision-making, project management, and analytical skills
- Complete work with a sense of urgency and strong attention to detail
- Ability to prioritize, manage multiple projects simultaneously, and meet deadlines
- Strong verbal and written communication skills, with the ability to explain design strategy to non-design collaborators
- Be goal-driven yet flexible, adapting to opportunities as they arise
- Work well independently and with minimal supervision, as part of a high-functioning team
- Take ownership and be accountable for your work
Preferred Skills:
- Experience with Widen, Brandfolder, and Workfront
- Familiarity with accessibility standards
ASSUMPTION: Candidates with experience in a fast-paced marketing environment and familiarity with accessibility standards will be at an advantage.
💰 Compensation & Benefits
Salary Range: $58,300.00 - $75,000.00 USD (Full-time equivalent annual salary. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.)
Benefits:
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Creative Manager role with 5-10 years of experience. Individual base pay will vary based on the factors listed.
📌 Applicant Insights
🔍 Company Context
Industry: Cengage Group is a global education technology company serving millions of learners. They provide affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready.
Company Size: Cengage Group has 5,001-10,000 employees, providing a large and diverse work environment.
Founded: Cengage Group was founded in 2007, with a history of serving learners for over 100 years.
Company Description:
- Cengage Group serves the higher education, workforce skills, secondary education, English language teaching, and research markets worldwide.
- They support all learners who seek to improve their lives and achieve their dreams through education.
- Cengage Group is committed to providing a comprehensive and rewarding Total Rewards package designed to support and empower employees.
Company Specialties:
- Higher education learning solutions
- Higher Education
- edtech
- Online skills
- Reskilling
- Workforce skills
- Research
- Digital learning
- Secondary education
- English language teaching
- Hybrid learning
- And education technology
Company Website: Cengage Group
ASSUMPTION: Cengage Group's focus on education technology and learner success makes it an attractive employer for individuals passionate about education and innovation.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to advance their career in a creative management position.
Reporting Structure: The Marketing Creative Manager will report directly to the Marketing Director and oversee creative resources as needed.
Work Arrangement: This role is remote, with flexibility for working from home or any location with a reliable internet connection.
Growth Opportunities:
- Potential to advance to a senior-level marketing role or management position within the company
- Opportunity to work on diverse marketing campaigns and projects, gaining experience in various aspects of marketing
- Chance to collaborate with cross-functional teams and develop leadership skills
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the company.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): United States (Virtual US OH)
Geographic Context:
- The United States offers a diverse range of cultural, recreational, and professional opportunities.
- The Virtual US OH location allows for flexibility and work-life balance.
- The remote work arrangement enables employees to work from any location with a reliable internet connection.
Work Schedule: Full-time, with a standard workweek of 40 hours, offering flexibility for remote work
ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, allowing employees to work from any location they prefer.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Portfolio review and creative challenge
- Final interview with the marketing director and/or other team members
Key Assessment Areas:
- Creative portfolio and problem-solving skills
- Communication and collaboration abilities
- Understanding of marketing trends and best practices
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on creative design and marketing roles
- Tailor your cover letter to demonstrate your understanding of the role and company, and how your skills and experience make you a strong fit
- Prepare a portfolio showcasing your best creative work, with a focus on marketing materials and campaigns
- Be ready to discuss your design process, creative choices, and how you've adapted to feedback in previous projects
- Research Cengage Group's brand guidelines and ensure your portfolio aligns with their visual identity
ATS Keywords: Adobe Creative Suite, graphic design, marketing communications, advertising, branding, project management, problem-solving, decision-making, analytical skills, video production, animation, communication skills, attention to detail, flexibility, collaboration, digital asset management
ASSUMPTION: Applicants should tailor their resume and portfolio to highlight relevant skills and experience, and be prepared to discuss their creative process and adaptability in the interview.
🛠️ Tools & Technologies
- Adobe Creative Cloud (InDesign, Illustrator, Photoshop)
- Widen or Brandfolder (digital asset management)
- Workfront (project management)
- Video editing and animation software (e.g., Adobe Premiere Pro, After Effects)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and flexible
- Goal-driven and results-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing multiple projects simultaneously and meeting tight deadlines?
- Do you have a strong understanding of branding and marketing best practices?
- Are you able to work independently and take ownership of your work?
ASSUMPTION: Candidates who align with Cengage Group's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects with tight deadlines and competing priorities
- Adapting to feedback and changes in project scope or direction
- Staying up-to-date with marketing trends and best practices in a rapidly evolving field
- Working remotely and maintaining productivity and focus in a home office environment
ASSUMPTION: These challenges require strong project management skills, adaptability, and self-motivation to overcome.
📈 Similar Roles Comparison
- This role is similar to a Senior Graphic Designer or Art Director, but with a focus on marketing campaigns and sales enablement tools
- Unlike other creative management roles, this position requires a strong understanding of marketing trends and best practices
- Career progression may include advancing to a senior-level marketing role or management position within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry.
📝 Sample Projects
- Developing a comprehensive marketing campaign for a new product launch, including branding, advertising, and promotional materials
- Creating a series of infographics or visual aids to communicate complex data or concepts to a target audience
- Designing and producing a video or animation to promote a company event or product
ASSUMPTION: These sample projects demonstrate the range of creative and marketing skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- What are the most significant challenges facing the marketing department currently, and how does this role address them?
- How does Cengage Group support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Cengage Group foster a culture of innovation and adaptability in its marketing efforts?
ASSUMPTION: These questions help applicants better understand the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, focusing on creative design and marketing roles
- Write a cover letter that demonstrates your understanding of the role and company, and how your skills and experience make you a strong fit
- Prepare a portfolio showcasing your best creative work, with a focus on marketing materials and campaigns
- Be ready to discuss your design process, creative choices, and how you've adapted to feedback in previous projects
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
