📌 Core Information
🔹 Job Title: Marketing & Creative Services Coordinator
🔹 Company: Ottawa Senators
🔹 Location: Belleville, Ontario, Canada
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing multi-channel marketing campaigns to promote ticket sales, group experiences, premium seating, and merchandise.
- Supporting season seat membership renewals and other sales-driven initiatives.
- Creating and distributing marketing assets, ensuring brand consistency.
- Assisting with photography and video production for marketing initiatives.
- Working with internal teams and vendors to develop advertising, website content, and social media materials.
ASSUMPTION: This role requires a proactive, detail-oriented individual who thrives in a fast-paced sports environment and has a strong background in marketing communications, graphic design, and creative photography/video.
📋 Key Responsibilities
✅ Marketing & Advertising Execution:
- Support multi-channel campaigns (social, digital, paid, and traditional media) to promote ticket sales, group experiences, premium seating, and merchandise.
- Assist with season seat membership renewals and other sales-driven initiatives.
- Help create and distribute marketing assets, ensuring brand consistency.
- Assist with email marketing campaigns, ensuring timely and engaging content.
✅ Creative & Brand Management:
- Assist with photography and video production for marketing initiatives.
- Assist with copywriting, including press releases and promotional content.
- Ensure all marketing materials align with brand guidelines.
- Work with internal teams and vendors to develop advertising, website content, and social media materials.
- Support sales presentations, sponsorship decks, and promotional graphics.
✅ Project & Asset Coordination:
- Track and analyze campaign performance to optimize future efforts.
- Research industry trends and fan engagement strategies.
ASSUMPTION: The ideal candidate will have experience in marketing, visual communications, or a similar role, and be proficient in Adobe Creative Suite and various digital marketing tools.
🎯 Required Qualifications
Education: Bachelor’s degree or Diploma in marketing, Communications, Graphic Design, Journalism, or a related field.
Experience: 2-3 years of experience in marketing, visual communications, or a similar role.
Required Skills:
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
- Strong copywriting and content creation skills.
- Photography and videography experience.
- Experience with Canva and various digital marketing tools.
- Experience with email marketing campaigns and creating digital content.
Preferred Skills:
- Background in sports marketing and B2B communications.
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this position is CAD 45,000 - CAD 55,000 per year, based on industry standards for a Marketing & Creative Services Coordinator with 2-5 years of experience in the sports industry in Belleville, Ontario.
Benefits:
- Competitive benefits package (details not specified).
Working Hours: Full-time, 40 hours per week, with flexible hours as needed to support event schedules.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Ottawa Senators are a professional ice hockey team in the National Hockey League (NHL), operating in the highly competitive sports entertainment industry.
Company Size: The Ottawa Senators organization has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: The Ottawa Senators were founded in 1992, with a rich history and strong community presence in the Ottawa-Gatineau region.
Company Description:
- The Ottawa Senators are committed to delivering memorable entertainment experiences, building a stronger community, and creating fans for life.
- The organization values integrity, commitment, innovation, passion, community, and perseverance in its mission to celebrate a Stanley Cup win in Hockey Country.
- The Senators operate in a fast-paced and dynamic environment, with a focus on generating new ideas, embracing change, and delivering creative solutions.
Company Specialties:
- Professional ice hockey team in the NHL.
- Sports and entertainment events.
- Community engagement and sponsorships.
Company Website: http://www.ottawasenators.com
ASSUMPTION: The Ottawa Senators organization is committed to building an inclusive process that respects the dignity and independence of people with disabilities, as stated in their job posting.
📊 Role Analysis
Career Level: This role is an intermediate-level position, requiring 2-5 years of experience in marketing, visual communications, or a similar role.
Reporting Structure: The Marketing & Creative Services Coordinator will report directly to the Marketing Manager and work closely with various internal teams, such as sales, sponsorship, and community relations.
Work Arrangement: This is an on-site position, with flexible hours as needed to support event schedules. The role may require working evenings, weekends, and holidays as needed.
Growth Opportunities:
- Progression to a senior marketing role or management position within the organization.
- Expanding skills and expertise in sports marketing, event management, or related fields.
- Potential opportunities to work on high-profile projects or events, gaining valuable experience and exposure.
ASSUMPTION: The Ottawa Senators organization values internal growth and development, providing opportunities for employees to advance their careers within the company.
🌍 Location & Work Environment
Office Type: The Ottawa Senators' office is a fast-paced, dynamic environment focused on sports entertainment and community engagement.
Office Location(s): 1000 Palladium Drive, Ottawa, Ont. K2V1A5, CA
Geographic Context:
- The Ottawa-Gatineau region is a vibrant, bilingual community with a strong sports culture and a rich history.
- The area offers a high quality of life, with numerous recreational activities, cultural attractions, and educational institutions.
- The Ottawa Senators organization plays a significant role in the community, fostering a sense of pride and unity among residents.
Work Schedule: Full-time, 40 hours per week, with flexible hours as needed to support event schedules. The role may require working evenings, weekends, and holidays as needed.
ASSUMPTION: The Ottawa Senators organization is committed to providing a safe and inclusive work environment for all employees, as stated in their job posting.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Ottawa Senators' careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the Marketing Manager and other relevant stakeholders.
- Background check and reference verification for the final candidate.
Key Assessment Areas:
- Marketing and communication skills, with a focus on campaign execution and brand management.
- Graphic design and creative production abilities, including photography and videography.
- Problem-solving and analytical skills, with an emphasis on campaign performance analysis.
- Cultural fit and alignment with the Ottawa Senators' values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, graphic design, and communication skills, as well as any experience in sports marketing or B2B communications.
- Include specific examples of your work, such as marketing campaigns, graphic design projects, or promotional materials, to demonstrate your abilities.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment.
ATS Keywords: Marketing Communications, Graphic Design, Creative Photography, Video Production, Copywriting, Email Marketing, Adobe Creative Suite, Canva, Digital Marketing Tools, Campaign Performance Analysis, Fan Engagement Strategies, Brand Management, Sales Presentations, Promotional Graphics, Social Media, Content Creation
ASSUMPTION: The Ottawa Senators organization uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)
- Canva
- Various digital marketing tools (not specified)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The Ottawa Senators organization may provide training and resources to help employees develop their skills in these tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Building character on the ice, in the community, with fans, and partners.
- Commitment: To each other, partners, and fans, with a focus on putting fans first every day.
- Innovation: Generating new ideas, embracing change, and delivering creative solutions.
- Passion: For Canada's game, Ottawa's rich history, and the home team.
- Community: Inspiring and uniting the entire Ottawa-Gatineau region as one 'Sens Army', with a commitment to building a stronger community.
- Perseverance: A drive for excellence fueled by a hunger to win the Stanley Cup.
Work Style:
- Fast-paced and dynamic environment, with a focus on generating new ideas and embracing change.
- Collaborative and team-oriented, with a strong emphasis on working together to achieve common goals.
- Adaptable and flexible, with the ability to work evenings, weekends, and holidays as needed to support event schedules.
Self-Assessment Questions:
- Do you have a strong commitment to integrity and a passion for Canada's game and the Ottawa Senators?
- Are you able to thrive in a fast-paced, dynamic environment and embrace change as needed?
- Do you have a collaborative work style and the ability to adapt to flexible schedules as needed?
ASSUMPTION: The Ottawa Senators organization values cultural fit and alignment with their mission and values, as stated in their job posting.
⚠️ Potential Challenges
- The fast-paced nature of the sports entertainment industry may require working evenings, weekends, and holidays as needed to support event schedules.
- The role may involve managing multiple projects and deadlines simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
- The Ottawa Senators organization is a high-profile employer, with a strong community presence and high expectations for performance and success.
- The role may require working with a diverse range of stakeholders, including internal teams, external vendors, and partners, requiring strong communication and interpersonal skills.
ASSUMPTION: The Ottawa Senators organization provides a supportive and inclusive work environment, with resources and training opportunities to help employees overcome potential challenges and achieve success.
📈 Similar Roles Comparison
- Compared to other marketing and communications roles in the sports entertainment industry, this position places a greater emphasis on graphic design and creative production skills, such as photography and videography.
- The Ottawa Senators organization operates in a highly competitive market, with a strong focus on generating new ideas, embracing change, and delivering creative solutions to stand out from other sports entertainment providers.
- Career progression in the sports entertainment industry may involve transitioning to a senior marketing role or management position within the organization, or exploring opportunities in related fields, such as event management or sponsorship sales.
ASSUMPTION: The Ottawa Senators organization values internal growth and development, providing opportunities for employees to advance their careers within the company.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote ticket sales for an upcoming home game, including social media content, email marketing, and print materials.
- Creating a promotional video for a new merchandise line, showcasing the products in an engaging and visually appealing way that aligns with the Ottawa Senators' brand guidelines.
- Designing and producing a sales presentation for a corporate sponsorship opportunity, highlighting the benefits of partnering with the Ottawa Senators organization and showcasing the organization's commitment to community engagement and fan experience.
ASSUMPTION: These sample projects are intended to demonstrate the types of marketing and creative services tasks that the Marketing & Creative Services Coordinator may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a marketing campaign, from initial concept to execution and analysis?
- How does the Marketing & Creative Services Coordinator collaborate with other internal teams, such as sales, sponsorship, and community relations, to ensure consistent branding and messaging across all marketing channels?
- What opportunities are there for professional development and growth within the Ottawa Senators organization, particularly for someone in a marketing and creative services role?
- How does the organization support work-life balance for employees, particularly those in on-site roles with flexible hours?
- Can you provide an example of a successful marketing campaign that the Ottawa Senators organization has executed in the past, and what made it particularly effective?
ASSUMPTION: These interview questions are intended to help applicants better understand the role, the organization, and the opportunities for professional growth and development within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Ottawa Senators' careers portal.
- Tailor your resume and cover letter to highlight relevant marketing, graphic design, and communication skills, as well as any experience in sports marketing or B2B communications.
- Include specific examples of your work, such as marketing campaigns, graphic design projects, or promotional materials, to demonstrate your abilities.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment.
- Follow up with the Ottawa Senators' Human Resources Department at 613-599-0250 within one week of submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
