📌 Core Information
🔹 Job Title: Marketing CRM Analyst
🔹 Company: Rappi
🔹 Location: Bogotá, Colombia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing marketing campaigns and controlling budgets
- Designing and implementing marketing strategies
- Sending and managing communications
- Measuring and analyzing campaign effectiveness
ASSUMPTION: This role requires a strong understanding of marketing principles and campaign management. Previous experience in a similar role or relevant field is preferred.
📋 Key Responsibilities
✅ Execute marketing campaigns and control budgets
✅ Design and implement marketing strategies
✅ Send and manage communications
✅ Measure and analyze campaign effectiveness
ASSUMPTION: The role may require working with cross-functional teams and collaborating with other departments to ensure campaigns align with overall business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in marketing, campaign management, or a related role
Required Skills:
- Campaign execution and management
- Budget control and allocation
- Strategy development and implementation
- Communication skills (written and verbal)
- Data analysis and reporting
Preferred Skills:
- Fluency in Spanish and English
- Experience with CRM software (e.g., Salesforce, HubSpot)
- Knowledge of marketing automation tools
ASSUMPTION: While not explicitly stated, having experience with CRM software and marketing automation tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Bogotá, Colombia is typically COP 2,500,000 - COP 4,000,000 per month (USD 750 - USD 1,200). This is an estimate based on market research and may vary depending on experience and qualifications.
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Retirement plan
- Employee discounts
Working Hours: Full-time, Monday to Friday, 8:00 AM to 5:00 PM (with a 1-hour lunch break). Occasional overtime may be required to meet campaign deadlines.
ASSUMPTION: Rappi offers competitive benefits packages for their employees, including health, dental, and vision insurance, as well as retirement plans and employee discounts.
📌 Applicant Insights
🔍 Company Context
Industry: Rappi is a Latin-American tech company and the first SuperApp in the region, focusing on digital commerce and delivery services.
Company Size: Rappi has 1,001-5,000 employees, making it a mid-sized company where applicants can expect a dynamic and collaborative work environment.
Founded: Rappi was founded in 2015 by Simón Borrero, Sebastian Mejía, and Felipe Villamarin and is headquartered in Latinoamérica.
Company Description:
- Rappi is a young Latin American team of technology entrepreneurs with a mission to drive progress in the region through their platform for digital commerce.
- The company aims to connect people to solutions and believes that technology can significantly improve the future of Latin America.
- Rappi offers a wide range of services, including food delivery, grocery shopping, and digital payments, making it a one-stop-shop for consumers' daily needs.
Company Specialties:
- Digital commerce and delivery services
- Technology and innovation
- Customer experience and convenience
Company Website: https://about.rappi.com/es
ASSUMPTION: Rappi's focus on technology and innovation makes it an attractive option for professionals looking to grow in the tech industry while making a significant impact on the Latin American market.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or early-career professionals looking to gain experience in marketing and campaign management.
Reporting Structure: The Marketing CRM Analyst will likely report directly to the Marketing Manager or Marketing Director, depending on the company's organizational structure.
Work Arrangement: This role is on-site, requiring the applicant to work from Rappi's Bogotá office. However, the company may offer flexible work arrangements in the future.
Growth Opportunities:
- Progression to a Marketing Coordinator or Marketing Manager role as experience and skills develop
- Expansion into other areas of marketing, such as brand management or digital marketing
- Potential international opportunities as Rappi continues to grow and expand into new markets
ASSUMPTION: Rappi's rapid growth and expansion present numerous opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Rappi's Bogotá office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Rappi's main office is located in Bogotá, Colombia, with additional offices in other Latin American countries.
Geographic Context:
- Bogotá is the capital and largest city of Colombia, offering a vibrant cultural scene, diverse neighborhoods, and a thriving food and entertainment industry.
- The city is known for its mild climate, with average temperatures ranging from 18°C to 28°C (64°F to 82°F) throughout the year.
- Bogotá is also home to numerous parks, museums, and historical sites, providing ample opportunities for leisure and learning.
Work Schedule: The work schedule for this role is full-time, Monday to Friday, with occasional overtime required to meet campaign deadlines.
ASSUMPTION: Bogotá offers a high quality of life, with a rich cultural scene, diverse neighborhoods, and a thriving food and entertainment industry, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team or other relevant stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing and campaign management skills
- Data analysis and reporting abilities
- Communication and interpersonal skills
- Problem-solving and critical thinking
- Cultural fit and alignment with Rappi's values
Application Tips:
- Highlight relevant marketing and campaign management experience in your resume
- Tailor your cover letter to demonstrate your understanding of Rappi's mission and values
- Prepare examples of successful marketing campaigns you've worked on or ideas for improving existing campaigns
- Research Rappi's competitors and be prepared to discuss how the company differentiates itself in the market
ATS Keywords: Marketing, campaign management, budget control, strategy development, communication, data analysis, CRM, marketing automation, digital commerce
ASSUMPTION: Rappi's interview process is designed to assess the candidate's marketing and campaign management skills, as well as their cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with CRM software and marketing automation tools is beneficial for this role, as they are commonly used in marketing departments to manage campaigns and customer data.
👔 Cultural Fit Considerations
Company Values:
- Progress
- Innovation
- Collaboration
- Customer-centricity
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
Self-Assessment Questions:
- Do I thrive in dynamic, fast-paced environments?
- Am I comfortable working collaboratively with cross-functional teams?
- Do I have a strong analytical mindset and enjoy working with data?
- Can I adapt to change and handle multiple priorities effectively?
ASSUMPTION: Rappi's company culture is fast-paced, collaborative, and data-driven, with a strong focus on innovation and progress. Applicants should be comfortable working in a dynamic environment and be able to adapt to change.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
- Working with large datasets and complex analytics tools, which may present a learning curve for less experienced candidates
- Occasional overtime to meet campaign deadlines, potentially impacting work-life balance
- Navigating a fast-paced, ever-changing work environment, which may be challenging for candidates who prefer a more stable and predictable work environment
ASSUMPTION: While Rappi offers numerous opportunities for growth and development, the role may also present challenges related to workload, data management, and the fast-paced work environment.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses on day-to-day campaign execution and management, with less emphasis on strategy development and budget control
- Marketing Manager: Oversees the marketing department and is responsible for developing and implementing marketing strategies, as well as managing budgets and teams
- Digital Marketing Specialist: Focuses on digital marketing channels and campaigns, with a strong emphasis on data analysis and optimization
ASSUMPTION: The Marketing CRM Analyst role is distinct from other marketing roles in its focus on campaign execution, budget control, and data analysis, as well as its requirement for strong communication and interpersonal skills.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to promote a new product launch
- Analyzing customer data to identify trends and opportunities for segmentation and personalization
- Collaborating with the sales team to develop and implement a referral program to drive customer acquisition
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Marketing CRM Analyst role, from campaign development and execution to data analysis and customer segmentation.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle at Rappi?
- How does the marketing department collaborate with other departments, such as sales and product development?
- What are the most important qualities and skills for success in this role?
- How does Rappi support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing department in the coming year, and how can this role contribute to addressing them?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, the company's culture and values, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing and campaign management experience, as well as any relevant skills and accomplishments
- Write a compelling cover letter that demonstrates your understanding of Rappi's mission and values, and explains why you are a strong fit for the role
- Prepare examples of successful marketing campaigns you've worked on or ideas for improving existing campaigns to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
