Marketing CRM Executive

📌 Core Information

🔹 Job Title: Marketing CRM Executive

🔹 Company: Flintex Consulting Pte Ltd

🔹 Location: Singapore

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive brand awareness, customer engagement, and sales growth
• Optimizing CRM systems to enhance customer relationships and loyalty
• Collaborating with cross-functional teams to align marketing strategies with business objectives
• Staying up-to-date with the latest marketing technologies and tools

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and customer-centricity.

📋 Key Responsibilities

✅ Develop and execute marketing strategies to drive brand awareness, customer engagement, and sales growth for our brand

✅ Optimize CRM systems to enhance customer relationships and loyalty

✅ Analyze customer data to identify trends, preferences, and behaviors

✅ Collaborate with cross-functional teams (Sales, Product, and Communications) to align marketing strategies with business objectives

✅ Develop and maintain relationships with external partners, influencers, and media outlets

✅ Ensure brand consistency across all marketing channels and communications

✅ Stay up-to-date with the latest marketing technologies and tools, making recommendations for their adoption and implementation

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and stakeholder management, with a focus on driving business growth through effective marketing and CRM strategies.

🎯 Required Qualifications

Education: Degree in Marketing or a related field

Experience: Minimum 3 years of experience in marketing and CRM, with a focus on luxury or high-performance brands

Required Skills:

• Proven track record of successful marketing campaigns and CRM strategies
• Excellent communication, project management, and leadership skills
• Familiarity with marketing automation platforms and tools (e.g. Salesforce)
• Proficient in MS Office (PowerPoint, Excel, Word)

Preferred Skills:

• Valid class 3 driving license

ASSUMPTION: Candidates should have a strong background in marketing and CRM, with a proven track record of driving business growth and enhancing customer relationships. Familiarity with luxury or high-performance brands is a plus.

💰 Compensation & Benefits

Salary Range: SGD 3500 - SGD 4500 per month

Benefits:

• Not specified in the job description

Working Hours: Mon to Thurs 8.30am - 6pm, Fri 8.30am - 5.30pm

ASSUMPTION: The salary range is based on industry standards for mid-level marketing roles in Singapore. Benefits may include health insurance, retirement plans, and other perks, but the company has not specified these in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees

Founded: 2017

Company Description:

• Flintex Consulting is a leading recruitment agency in Singapore, specializing in Technology, BFSI, Human Resource & Administration, Engineering & Manufacturing, Sales & Marketing, Finance & Accounting sectors.
• The company aims to match employee skill sets with current vacancies with perfect accuracy, utilizing an efficient, systematic, and ultra-precise recruitment method that surpasses industry standards.
• Flintex Consulting has been successful in collaborating with multiple leading employers, vendors, and clients, offering valuable insight to candidates and companies to maximize their recruitment efforts.

Company Specialties:

• IT Recruitments
• Staff Augmentation
• Contract Staffing
• Salary Advisory
• Temporary Hiring
• Executive Search
• Project based Search
• RPO
• Payroll Services
• Work Pass Application
• Leadership Hiring
• Trainings

Company Website: https://flintex.com.sg/

ASSUMPTION: Flintex Consulting is a well-established recruitment agency with a strong focus on matching candidates with the right job opportunities. Their specialties cover a wide range of industries, indicating a broad understanding of the job market in Singapore.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the hiring manager or the marketing department head.

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential career progression to senior marketing roles within the company or other organizations
• Expanding skills and knowledge in marketing and CRM through on-the-job experience and training opportunities
• Gaining exposure to various industries and brands, leading to diverse professional development

ASSUMPTION: This role offers opportunities for professional growth, both within the company and across the broader marketing and CRM landscape in Singapore.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 10 Anson Road, #10-11, International Plaza, Singapore 079903

Geographic Context:

• Singapore is a global financial hub with a thriving job market, offering numerous opportunities for career growth and development
• The office is located in the Central Business District (CBD), providing easy access to public transportation, amenities, and other businesses
• The CBD is known for its vibrant atmosphere, with numerous restaurants, cafes, and shopping options nearby

Work Schedule: Mon to Thurs 8.30am - 6pm, Fri 8.30am - 5.30pm

ASSUMPTION: The office location in the CBD offers a dynamic work environment, with easy access to amenities and a vibrant atmosphere. The work schedule is typical for a full-time role in Singapore.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the hiring manager or marketing department head
• Final interview or assessment
• Job offer

Key Assessment Areas:

• Marketing and CRM skills and experience
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant marketing and CRM experience, as well as any exposure to luxury or high-performance brands
• Prepare examples of successful marketing campaigns and CRM strategies you've implemented in the past
• Demonstrate your understanding of the company and its specialties in your cover letter

ATS Keywords: Marketing, CRM, Brand Awareness, Customer Engagement, Sales Growth, Cross-functional Teams, Marketing Automation, Data Analysis, Project Management, Leadership

ASSUMPTION: The application process is likely to involve several stages, with a focus on assessing the candidate's marketing and CRM skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Salesforce (or other CRM platforms)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Microsoft Office Suite (PowerPoint, Excel, Word)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The role requires proficiency in CRM and marketing automation tools, as well as data analysis software. Familiarity with Microsoft Office Suite is also essential.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Professionalism
• Customer-centricity
• Innovation
• Collaboration

Work Style:

• Data-driven and analytical
• Strategic and creative
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a proven track record of successful marketing campaigns and CRM strategies?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, team-oriented setting?
• Are you able to analyze data and make data-driven decisions?

ASSUMPTION: Flintex Consulting values integrity, professionalism, and customer-centricity, with a strong emphasis on innovation and collaboration. Candidates should be data-driven, strategic, and adaptable, with a strong work ethic and a customer-first mindset.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and CRM initiatives simultaneously
• Keeping up with the latest marketing technologies and trends
• Balancing strategic planning with tactical execution
• Navigating a dynamic and fast-paced work environment

ASSUMPTION: This role may present challenges in terms of workload, staying current with industry trends, and balancing strategic and tactical responsibilities. However, these challenges can also provide opportunities for professional growth and development.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a strong emphasis on CRM and customer relationship management
• This role may involve more data analysis and strategic planning than other marketing positions, given the focus on driving business growth and enhancing customer loyalty
• Career progression in this role could lead to senior marketing positions within the company or other organizations, with potential specializations in CRM or data-driven marketing

ASSUMPTION: This role differs from other marketing positions in its emphasis on CRM and data-driven decision making. However, it shares many similarities with other marketing roles in terms of career progression and industry trends.

📝 Sample Projects

• Developing and executing a marketing campaign to increase brand awareness and customer engagement for a luxury brand
• Optimizing CRM systems to enhance customer relationships and loyalty for a high-performance brand
• Analyzing customer data to identify trends, preferences, and behaviors, and using these insights to inform marketing strategies

ASSUMPTION: These sample projects illustrate the key responsibilities of the Marketing CRM Executive role, with a focus on driving business growth and enhancing customer relationships through effective marketing and CRM strategies.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• How does the company support the professional development of its marketing and CRM team members?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing and CRM initiatives?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These interview questions aim to provide insight into the company's marketing strategy, priorities, and culture, as well as the expectations and opportunities for professional growth in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing and CRM experience, as well as any exposure to luxury or high-performance brands
• Prepare examples of successful marketing campaigns and CRM strategies you've implemented in the past
• Demonstrate your understanding of the company and its specialties in your cover letter
• Follow up with the hiring manager or HR department two weeks after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.