📌 Core Information
🔹 Job Title: Marketing CRM Lead
🔹 Company: AKQA
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-Time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site with hybrid flexibility (2 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Leading cross-channel marketing campaigns using cutting-edge platforms
- Collaborating with diverse teams, including marketing automation specialists, clients, and AKQA specialists
- Translating marketing briefs into technical delivery requirements and creating AKQA campaign briefs
- Analyzing campaign performance and providing post-campaign feedback to clients
- Managing change requests for existing and future planned campaigns
ASSUMPTION: This role requires a balance of creative thinking, technical expertise, and strong interpersonal skills to deliver innovative campaigns that meet clients' business objectives.
📋 Key Responsibilities
✅ Work with clients and AKQA teams to understand and deliver campaigns
✅ Translate marketing briefs into technical delivery requirements and create AKQA campaign briefs
✅ Plan, build, and deploy campaign workflows using AKQA partner technologies such as Adobe Campaign
✅ Evaluate and analyze campaign performance using tools like Adobe Campaign and Tableau Reporting
✅ Monitor ongoing campaign activity and manage change requests
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and data-driven analysis to ensure campaign success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in campaign management within an agency or client-side environment
Required Skills:
- Proven experience in campaign development from brief to execution
- Strong interpersonal and proactive problem-solving skills
- Detail-oriented with a proactive attitude and strong time-management skills
- Technical experience with Adobe Campaign, Marketo, IBM Unica, Responsys, Exact Target, or other similar cross-channel marketing technologies
- Good with numbers and data analysis
Preferred Skills:
- Experience with Tableau or other data visualization tools
- Knowledge of HTML, CSS, or JavaScript
- Fluency in additional languages
ASSUMPTION: While specific industry experience is preferred, candidates with transferable skills from related fields may also be considered.
💰 Compensation & Benefits
Salary Range: AUD 90,000 - 120,000 per annum (based on experience and market rates for mid-senior level marketing roles in Sydney)
Benefits:
- Competitive benefits package
- Hybrid work arrangement with 2 days in-office
- Ongoing personal and professional development opportunities
- Inclusive and innovative culture
Working Hours: Full-time (37.5 hours per week) with flexible working hours and the option to work from home 3 days a week
ASSUMPTION: The salary range is an estimate based on market rates for similar roles in Sydney. The final offer may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: AKQA operates in the design services industry, focusing on customer and brand experience, e-commerce optimization, and data science, among other specialties.
Company Size: AKQA has 1,001-5,000 employees globally, providing a large and diverse work environment with ample opportunities for collaboration and growth.
Founded: AKQA was founded in 1994 and has since grown into a global leader in design and innovation, employing over 5,500 professionals across 30 countries.
Company Description:
- AKQA is a design and innovation company that employs over 5,500 professionals across 30 countries.
- Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards.
- AKQA was awarded the Cannes Lions Grand Prix for Digital Craft in 2023 and won 22 Cannes Lions, including Grand Prix for Design and Glass in 2024.
- Recognized with seven Fast Company Innovation by Design Awards in 2023 and 2024, as well as Fast Company’s World Changing Ideas in 2024.
Company Specialties:
- Design and Innovation
- Customer and Brand Experience
- E-commerce Optimization
- Community and Influencer Engagement
- Cognitive Science and Artificial Intelligence
- Data Science
- Media Planning and Media Buying
- Search Marketing
Company Website: AKQA Showreel
ASSUMPTION: AKQA's global presence and diverse range of services provide ample opportunities for career growth and exposure to various industries and projects.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing or a similar senior position within the AKQA Sydney office.
Work Arrangement: Hybrid work arrangement with 2 days in-office and 3 days working from home.
Growth Opportunities:
- Potential to progress into a senior or management role within the marketing department
- Opportunities to work on diverse projects and gain exposure to various industries
- Access to ongoing personal and professional development opportunities
ASSUMPTION: This role offers a strong foundation for career growth within the marketing field, with opportunities to develop skills and take on more responsibilities over time.
🌍 Location & Work Environment
Office Type: AKQA Sydney operates from a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 5th floor, 360 Third St, San Francisco, CA 94107, US (Global Headquarters) and 1 St. John's Lane, London, EC1M 4BL, GB (EMEA Headquarters)
Geographic Context:
- Sydney, New South Wales, Australia, offers a high quality of life, with a vibrant culture, beautiful beaches, and a thriving job market.
- The Sydney office is centrally located, providing easy access to public transportation and various amenities.
- AKQA Sydney is part of a global network, offering opportunities to collaborate with teams and clients from around the world.
Work Schedule: Full-time (37.5 hours per week) with flexible working hours and the option to work from home 3 days a week
ASSUMPTION: The Sydney office provides a dynamic and inclusive work environment, with ample opportunities for collaboration and growth within a global network.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and a team member
- Final interview with the Head of Marketing or a senior stakeholder
Key Assessment Areas:
- Campaign management and execution skills
- Technical proficiency with marketing automation tools
- Data analysis and interpretation abilities
- Interpersonal and communication skills
- Cultural fit and alignment with AKQA's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of AKQA's services and the marketing automation industry
- Prepare examples of successful campaigns you've managed and the outcomes achieved
- Showcase your problem-solving skills and ability to work collaboratively with diverse teams
ATS Keywords: Marketing Automation, Campaign Management, Adobe Campaign, Cross-Channel Marketing, Data Analysis, Problem-Solving, Collaboration, AKQA
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, campaign management experience, and cultural fit within AKQA's collaborative and innovative work environment.
🛠️ Tools & Technologies
- Adobe Campaign
- Tableau Reporting
- Marketo (or similar marketing automation tools)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Jira, Trello)
ASSUMPTION: The required tools and technologies may vary depending on the specific projects and clients the candidate will work with.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Craftsmanship
- Curiosity
- Courage
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Detail-oriented and proactive
- Adaptable and open to feedback
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you approach problem-solving and decision-making in a collaborative environment?
- Can you provide an example of a time when you had to adapt to a significant change in a project or campaign?
- How do you ensure the quality and accuracy of your work when managing multiple projects or campaigns simultaneously?
ASSUMPTION: AKQA values candidates who demonstrate a strong work ethic, a proactive attitude, and a commitment to continuous learning and improvement, as well as a cultural fit with their collaborative and innovative work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest marketing automation tools and trends, necessitating continuous learning and professional development
- Balancing the need for creativity and innovation with the requirement to meet clients' business objectives and campaign KPIs
- Working effectively with diverse teams, including clients, AKQA specialists, and other stakeholders, requiring strong interpersonal and communication skills
ASSUMPTION: These challenges can be overcome by a proactive, detail-oriented, and collaborative approach, with a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Marketing Automation Specialist: Focuses more on the technical execution of campaigns, while the Marketing CRM Lead role involves a mix of strategic planning, campaign execution, and data-driven analysis
- Campaign Manager: Oversees the entire campaign lifecycle, while the Marketing CRM Lead role focuses specifically on marketing automation and CRM-related campaigns
- Marketing Manager: Responsible for developing and implementing marketing strategies, while the Marketing CRM Lead role is more focused on campaign execution and optimization
ASSUMPTION: Each role within the marketing field has its unique focus and requirements, and the Marketing CRM Lead role offers a strong foundation for career growth within the marketing industry.
📝 Sample Projects
- Developing and executing a cross-channel marketing campaign for a global retail client, using Adobe Campaign to create and automate workflows, and Tableau Reporting to analyze campaign performance
- Collaborating with the AKQA design team to create visually appealing and on-brand campaign assets, ensuring consistent messaging and branding across all channels
- Working with the AKQA data science team to segment customer data and create targeted campaign lists, optimizing campaign performance and ROI
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and collaborative nature of the Marketing CRM Lead role within AKQA.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department at AKQA Sydney?
- How does AKQA support the professional development and growth of its employees, particularly in the marketing field?
- What are the most challenging aspects of working on marketing automation campaigns for AKQA's clients, and how can this role help address those challenges?
- How does AKQA measure the success of its marketing campaigns, and what KPIs are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other AKQA offices and teams around the world?
ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful campaigns you've managed and the outcomes achieved
- Showcase your problem-solving skills and ability to work collaboratively with diverse teams
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
