📌 Core Information
🔹 Job Title: Marketing CRM Lead
🔹 Company: AKQA
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Hybrid (2 days in-office)
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading cross-channel marketing campaigns using Adobe Campaign and other platforms
- Collaborating with clients and AKQA teams to understand and deliver campaigns
- Analyzing campaign performance and providing post-campaign feedback
- Working with AKQA partner technologies such as Adobe Campaign and Tableau Reporting
ASSUMPTION: This role requires a strong understanding of cross-channel marketing and experience with Adobe Campaign or similar marketing technologies.
📋 Key Responsibilities
✅ Work with clients and AKQA teams to understand and deliver campaigns
✅ Translate marketing briefs into technical delivery requirements
✅ Create AKQA campaign briefs based on understanding client solutions
✅ Translate client business requirements into deliverables
✅ Work with AKQA partner technologies such as Adobe Campaign to plan, build, and deploy campaign workflows
✅ Work with AKQA partner technologies such as Adobe Campaign and Tableau Reporting to evaluate/analyse campaign performance
✅ Monitor ongoing campaign activity delivered by AKQA against agreed metrics
✅ Manage change requests for existing/future planned campaigns
ASSUMPTION: This role requires strong attention to detail, proactive problem-solving skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in campaign management within an agency or client-side
Required Skills:
- Proven experience working with Adobe Campaign or similar cross-channel marketing technologies
- Strong interpersonal and proactive problem-solving skills
- Detail-oriented with a proactive attitude
- Strong time-management skills to deliver multiple projects/campaigns
- Good with numbers
Preferred Skills:
- Experience with Tableau or similar data visualization tools
- Familiarity with other marketing automation platforms (e.g., Marketo, IBM Unica, Responsys, Exact Target)
ASSUMPTION: Candidates with experience in a similar role and a strong understanding of marketing automation will be well-suited for this position.
💰 Compensation & Benefits
Salary Range: AUD 90,000 - 120,000 per annum (Based on experience level and industry standards for a Marketing CRM Lead in Sydney)
Benefits:
- Health insurance
- Retirement savings plan
- Employee assistance program
- Learning and development opportunities
- Flexible working arrangements
Working Hours: Full-time (37.5 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing CRM Lead in Sydney. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AKQA operates in the design and innovation industry, focusing on customer and brand experience, e-commerce optimization, and data science.
Company Size: AKQA is a mid-sized company with 1,001-5,000 employees globally, providing a collaborative and innovative work environment.
Founded: AKQA was founded in 1995 and has since grown into a global agency with offices in over 30 countries.
Company Description:
- AKQA is a design and innovation company that employs over 5,500 professionals across 30 countries.
- Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards.
- AKQA was awarded the Cannes Lions Grand Prix for Digital Craft in 2023 and won 22 Cannes Lions, including Grand Prix for Design and Glass in 2024.
Company Specialties:
- Design and Innovation
- Customer and Brand Experience
- E-commerce Optimisation
- Community and Influencer Engagement
- Cognitive Science and Artificial Intelligence
- Data Science
- Media Planning
- Media Buying
- and Search Marketing
Company Website: https://www.akqa.com/showreel/
ASSUMPTION: AKQA's global presence and diverse range of services provide ample opportunities for career growth and collaboration with international teams.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in marketing or a related field.
Reporting Structure: The Marketing CRM Lead will report directly to the Head of Marketing or a similar role within AKQA.
Work Arrangement: This role follows a hybrid work arrangement, requiring employees to be in the office for 2 days a week.
Growth Opportunities:
- Progression to a senior marketing role within AKQA
- Expanding expertise in marketing automation and data analysis
- Potential to work on international projects and collaborate with global teams
ASSUMPTION: This role offers opportunities for professional development and career advancement within AKQA's global organization.
🌍 Location & Work Environment
Office Type: AKQA's Sydney office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 5th floor, 360 Third St, San Francisco, CA 94107, US
Geographic Context:
- Sydney is a vibrant, multicultural city with a high quality of life and numerous recreational opportunities.
- The city offers a mix of urban and coastal living, with beaches, parks, and cultural attractions nearby.
- Sydney has a subtropical climate, with mild winters and warm summers.
Work Schedule: The work schedule for this role is Monday to Friday, with flexible hours and remote work options available.
ASSUMPTION: The Sydney office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Head of Marketing or a similar role
Key Assessment Areas:
- Technical skills in marketing automation and data analysis
- Problem-solving and critical thinking
- Communication and interpersonal skills
- Cultural fit and alignment with AKQA's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past campaign work and be ready to discuss your approach to campaign management.
- Research AKQA's company culture and be prepared to discuss how your values align with the company's mission and values.
ATS Keywords: Adobe Campaign, Marketing Automation, Campaign Management, Cross-Channel Marketing, Data Analysis, Problem-Solving, Interpersonal Skills
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within AKQA's organization.
🛠️ Tools & Technologies
- Adobe Campaign
- Tableau Reporting
- Other marketing automation platforms (e.g., Marketo, IBM Unica, Responsys, Exact Target)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Craftsmanship
- Curiosity
- Courage
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you proactive and results-driven, with a strong attention to detail?
- Are you open to learning and adapting to new tools and technologies?
ASSUMPTION: Candidates who align with AKQA's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Adapting to a fast-paced and dynamic work environment
- Collaborating with diverse teams and stakeholders
- Keeping up with the latest marketing automation trends and technologies
ASSUMPTION: These challenges can be overcome with strong time-management skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on technical skills in marketing automation and data analysis.
- This role requires a higher level of experience and expertise in campaign management than entry-level marketing positions.
- Career progression from this role may include senior marketing positions within AKQA or related industries.
ASSUMPTION: This role offers a unique blend of technical and creative responsibilities, making it an attractive opportunity for experienced marketing professionals.
📝 Sample Projects
- Developing and executing a cross-channel marketing campaign for a major client
- Analyzing campaign performance data and providing actionable insights to optimize future campaigns
- Collaborating with AKQA's creative and development teams to deliver innovative campaign solutions
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing and non-marketing teams within AKQA?
- What opportunities are there for professional development and growth within AKQA?
- How does AKQA support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past campaign work and be ready to discuss your approach to campaign management.
- Research AKQA's company culture and be prepared to discuss how your values align with the company's mission and values.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
