Marketing CRM Manager

📌 Core Information

🔹 Job Title: Marketing CRM Manager

🔹 Company: TEKsystems

🔹 Location: Thomasville, NC, USA

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Expert (5-10 years)

🔹 Remote Status: On-Site (5 days a week)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing CRM strategies to drive revenue and enhance customer engagement
• Collaborating with sales teams to create targeted campaigns that generate leads and convert them into revenue
• Analyzing customer data to identify trends and opportunities for personalized marketing campaigns
• Managing and maintaining customer segmentation and targeting processes
• Providing training and support to team members on CRM tools and best practices

ASSUMPTION: This role requires a strong blend of technical and creative skills to effectively manage CRM email campaigns and drive business growth.

📋 Key Responsibilities

✅ Develop and implement marketing CRM strategies and programs to drive revenue and enhance customer engagement and loyalty

✅ Collaborate with sales and other members of the marketing team to create and execute targeted campaigns that generate leads and convert them into revenue

✅ Analyze customer data and behavior to identify trends and opportunities for personalized marketing campaigns

✅ Monitor and measure the effectiveness and ROI of CRM campaigns and initiatives, using analytics to optimize performance

✅ Ensure the marketing CRM system is effectively utilized, maintaining accurate and up-to-date prospect/contact records

✅ Manage and conduct monthly Net Promoter Score (NPS) surveys and report to senior leadership

✅ Create reports and presentations on CRM activities and outcomes for senior leadership

✅ Provide training and support to team members on CRM tools and best practices

✅ Stay abreast of regulatory requirements, industry trends, and emerging technologies to continuously improve CRM strategies and tools

✅ Manage and maintain customer segmentation and targeting processes

✅ Provide positive and constructive feedback, including disciplinary action to employees regarding job performance

✅ Assist in interviewing and making hiring, termination, and promotional decisions

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently to achieve results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4 years of experience leading CRM and customer journey efforts for a B2B company, preferably with Salesforce Marketing Cloud Account Engagement (previously Pardot)

Required Skills:

• 4 years of experience in leveraging data/analytics to identify audiences and uncover insights for targeting (Google Analytics or Adobe Analytics)
• Experience doing both creative email campaign and technical execution of those campaigns
• Demonstrated experience leading and coaching others
• Excellent verbal and written communication skills

Preferred Skills:

• Demonstrated proficiency with Microsoft Office
• Interpersonal skills
• Ability to multitask
• Detail-oriented and self-motivated

ASSUMPTION: Candidates with experience in B2B marketing and a strong background in CRM and data analysis are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $100,000.00 - $130,000.00/yr

Benefits:

• Health Benefits (Zero premium medical plan for employee only coverage)
• Vision & Dental
• Short Term & Long Term Disability
• Flex Spending Accounts
• 401k Retirement plan with company match and additional company annual discretionary match opportunity
• Life Insurance
• Wellness Program
• Tuition Reimbursement for Drivers and Technicians
• Training and growth opportunities to build a career
• We prioritize our OD family of employees
• Ability to advance through our promote from within philosophy
• National Career Opportunities Available at our 260+ service centers

Working Hours: 40 hours per week, Monday through Friday, with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is based on industry standards for a marketing CRM manager role with the given experience level and location. Benefits are comprehensive and competitive for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: TEKsystems is a leading provider of IT services and talent management expertise, focusing on IT services, staffing services, and digital services. They operate in the IT Services and IT Consulting industry.

Company Size: TEKsystems has 10,001+ employees, making it a large enterprise with significant resources and opportunities for career growth.

Founded: TEKsystems was founded in 1983 and has since grown into a global organization with offices in multiple countries.

Company Description:

• TEKsystems helps clients activate ideas and solutions to take advantage of a new world of opportunity by providing full-stack technology services, talent services, and real-world application.
• They work with progressive leaders to drive change and deliver business outcomes, making them a trusted partner in transformation.
• TEKsystems is an Allegis Group company, which is a global leader in talent solutions, working with over 6,000 clients across North America, Europe, and Asia.

Company Specialties:

• IT Services
• IT Talent Management Expertise
• Staffing Services
• Digital Services
• Advisory Services
• Co-led Services
• Enterprise Services
• DevOps and Automation
• Risk & Security
• Cloud Enablement and Migration
• Enterprise Applications
• Telecom Design and Implementation
• and Technology Operations

Company Website: TEKsystems

ASSUMPTION: TEKsystems' extensive experience and global presence provide a stable and supportive environment for employees to grow and succeed.

📊 Role Analysis

Career Level: This role is at the expert level, requiring a high degree of experience and expertise in marketing CRM management.

Reporting Structure: The Marketing CRM Manager will report directly to the senior leadership team and collaborate closely with the sales team.

Work Arrangement: This is a fully on-site position, requiring the candidate to be present in the Thomasville, NC office for 5 days a week.

Growth Opportunities:

• As a large enterprise, TEKsystems offers numerous opportunities for career advancement and professional development.
• The Marketing CRM Manager role provides a chance to gain experience in a strategic and impactful position, driving business growth and customer engagement.
• Successful candidates may have the opportunity to take on additional responsibilities or move into leadership roles as they grow within the organization.

ASSUMPTION: This role offers significant potential for career growth and development within a large, established organization.

🌍 Location & Work Environment

Office Type: TEKsystems' Thomasville, NC office is a professional, on-site workspace with a collaborative and supportive environment.

Office Location(s): 7437 Race Road, Hanover, MD 21076, US (headquarters); Western Road, Maxis 2, Bracknell, Berkshire RG12 1RT, GB (Europe); Taikoo Place, 979 Kings Road, Level 18, Cambridge House, Quarry Bay, Hong Kong, HK (Asia)

Geographic Context:

• Thomasville, NC is a small city with a population of approximately 27,000 people, offering a mix of urban and rural living.
• The cost of living in Thomasville is relatively low compared to larger cities in the United States.
• The area offers a variety of outdoor recreational activities, cultural attractions, and a mild climate.

Work Schedule: The Marketing CRM Manager will work standard business hours, Monday through Friday, with occasional overtime as needed.

ASSUMPTION: The on-site work arrangement and geographic location may appeal to candidates who prefer a stable, professional work environment and enjoy living in a smaller city with a lower cost of living.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the senior leadership team
• Background check and drug test
• Job offer and onboarding

Key Assessment Areas:

• CRM and data analysis expertise
• Campaign creation and execution skills
• Leadership and coaching abilities
• Communication and interpersonal skills
• Alignment with TEKsystems' company values and culture

Application Tips:

• Highlight relevant CRM and data analysis experience and achievements in your resume and cover letter.
• Demonstrate your understanding of TEKsystems' business and the role's responsibilities in your application materials.
• Prepare examples of successful CRM campaigns and their outcomes to discuss during the interview.
• Research TEKsystems' company culture and values to show your fit with the organization.

ATS Keywords: CRM management, data analysis, email campaigns, sales collaboration, customer engagement, lead generation, coaching, communication, Microsoft Office, detail-oriented, self-motivated

ASSUMPTION: TEKsystems' interview process is designed to assess candidates' technical skills, leadership abilities, and cultural fit with the organization.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud Account Engagement (previously Pardot)
• Google Analytics or Adobe Analytics
• Microsoft Office Suite
• CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The Marketing CRM Manager will be expected to have proficiency in CRM software and email marketing tools, as well as experience with data analysis platforms like Google Analytics or Adobe Analytics.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Professional and supportive work environment
• Focus on results and continuous improvement
• Opportunities for career growth and development
• Strong emphasis on customer satisfaction and business outcomes

Self-Assessment Questions:

• Do you have a proven track record of driving business growth through CRM strategies and campaigns?
• Are you comfortable working in a collaborative, customer-centric environment?
• Do you thrive in a results-driven, innovative work culture?

ASSUMPTION: TEKsystems values candidates who are passionate about driving business growth, customer-centric, and comfortable working in a collaborative, innovative environment.

⚠️ Potential Challenges

• On-site work arrangement may not be suitable for candidates who prefer remote or hybrid work environments.
• Small city location may not appeal to candidates who prefer living in larger urban areas.
• High level of responsibility and autonomy may be challenging for candidates with less experience in CRM management.
• Occasional overtime may be required to meet project deadlines and maintain high performance standards.

ASSUMPTION: Candidates should carefully consider their personal preferences and work style when evaluating this role to ensure a good fit with the organization and its requirements.

📈 Similar Roles Comparison

• Marketing CRM Manager vs. Marketing Manager: The Marketing CRM Manager role focuses more on data-driven strategies and CRM software management, while the Marketing Manager role may have a broader scope, including brand management, advertising, and event planning.
• Industry-specific context: TEKsystems operates in the IT Services and IT Consulting industry, which may have unique challenges and opportunities compared to other industries.
• Career path comparison: The Marketing CRM Manager role can serve as a stepping stone to more senior marketing leadership positions, such as Director of Marketing or Chief Marketing Officer, within the organization.

ASSUMPTION: Candidates should consider their long-term career goals and the specific industry context when evaluating this role and comparing it to similar positions.

📝 Sample Projects

• Developing and implementing a targeted email campaign to generate leads and drive revenue for a new product launch
• Analyzing customer data to identify trends and opportunities for personalized marketing campaigns, resulting in a 20% increase in customer engagement
• Managing and maintaining customer segmentation and targeting processes, leading to a 15% improvement in campaign effectiveness

ASSUMPTION: These sample projects demonstrate the types of responsibilities and achievements expected of a successful Marketing CRM Manager at TEKsystems.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the marketing team currently, and how can this role address them?
• How does the senior leadership team support the growth and development of the marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does TEKsystems approach work-life balance for its employees, particularly in this role?
• What opportunities are there for career growth and advancement within the organization for this role?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and helps you make an informed decision about your fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your relevant CRM and data analysis experience and achievements.
• Prepare examples of successful CRM campaigns and their outcomes to discuss during the interview.
• Research TEKsystems' company culture and values to show your fit with the organization.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.