Marketing Data Analyst

📌 Core Information

🔹 Job Title: Marketing Data Analyst

🔹 Company: One Park Financial

🔹 Location: Miami, Florida, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the development of One Park Financial's paid marketing efforts through data-driven strategies and analysis
• Analyzing marketing performance across multiple channels, including Television, Search, Social, Email, and Display/Video advertising
• Working cross-functionally with Marketing and Analytics teams to drive key marketing decisions around inbound marketing and lifecycle management
• Conducting A/B testing and other experiments to optimize marketing campaigns and strategies
• Ensuring high-quality data by conducting regular QA audits and validating source data accuracy

ASSUMPTION: This role requires a strong background in performance marketing analytics and experience working with various marketing platforms. The ideal candidate will be comfortable dealing with ambiguity and competing objectives in a fast-paced environment.

📋 Key Responsibilities

✅ Understand OPF’s marketing ecosystem and help develop and implement comprehensive marketing analytics strategies aligned with business objectives.

✅ Analyze the performance of marketing efforts across multiple channels, including but not limited to Television, Search, Social, Email, and Display/Video advertising.

✅ Perform exploratory analysis to generate hypotheses, drive marketing strategy, identify gaps, and size opportunities for new campaigns to improve marketing spend effectiveness.

✅ Conduct A/B testing and other experiments to optimize marketing campaigns and strategies; Gather feedback from stakeholders to refine processes and improve outcomes.

✅ Work alongside the Marketing team owning attribution tools and models across all channels.

✅ Develop comprehensive reports and maintain existing dashboards to visualize key business metrics and insights, enabling stakeholders to make informed decisions.

✅ Ensure high-quality data by conducting regular QA audits, validating source data accuracy, and verifying proper attribution across all marketing datasets to maintain reliability for analysis and reporting.

ASSUMPTION: This role requires strong analytical skills and the ability to communicate complex information to non-technical stakeholders.

🎯 Required Qualifications

Education: BS/MS in Business, Economics, Engineering, Math, or Statistics.

Experience: 5+ years’ experience in performance marketing analytics or a similar role, preferably within the financial industry.

Required Skills:

• Excellent SQL is required, and strong Python skills are preferred.
• Knowledge of CRM, Marketing Automation Platforms, A/B testing, Web Analytics, Campaign & Content Analytics is desired. SalesForce experience would be ideal.
• Have considerable experience with Ad Marketing Platforms from Google, Meta, and others.
• Have significant experience with Google Analytics 4 and Google API’s.
• Experience with Power BI, DAX, and data modeling is required.
• Strong Excel skills.

Preferred Skills:

• Ability to deal with ambiguity and competing objectives in a fast-paced environment.
• Ability to clearly explain technical concepts and complex information to non-technical stakeholders.

ASSUMPTION: Candidates with a strong background in performance marketing analytics and experience working with various marketing platforms are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: Based on the role, experience level, and location, the estimated salary range for this position is $80,000 - $120,000 per year. This estimate is inclusive of the company's 401k match and other benefits.

Benefits:

• Local & National Health Insurance
• Dental and Vision Insurance
• Group Medical Bridge
• 401k with Match
• Gas Stipend
• ID Protection: 100% covered by the company
• Life Insurance: 100% covered by the company
• Generous PTO and holidays

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the right candidate.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Data Analyst role with 5-10 years of experience in the financial industry and is located in Miami, Florida.

📌 Applicant Insights

🔍 Company Context

Industry: One Park Financial operates in the Financial Services industry, focusing on small and medium-sized business financing and factoring. The financial industry is dynamic and competitive, with a strong emphasis on data-driven decision-making.

Company Size: One Park Financial is a mid-sized company with 51-200 employees. This size allows for a more intimate work environment where employees can have a significant impact on the company's success. However, it may also mean that resources and processes are not as established as in larger organizations.

Founded: One Park Financial was founded in 2010, making it a well-established company in the fintech space. Over the past decade, the company has grown significantly and has been recognized as a Top Workplace in South Florida for seven consecutive years.

Company Description:

• One Park Financial helps small business owners access working capital through its own direct experience and understanding of the strengths and needs of entrepreneurs and owners of smaller businesses.
• The company believes that small and mid-sized businesses are critical to the well-being of their communities and the financial strength of the nation.
• One Park Financial has been voted a Top Workplace in South Florida for seven consecutive years, indicating a strong company culture and employee satisfaction.

Company Specialties:

• Small and medium size business financing
• Factoring

Company Website: https://www.oneparkfinancial.com

ASSUMPTION: One Park Financial's focus on small and medium-sized businesses sets it apart from larger financial institutions, offering unique opportunities for candidates interested in this sector.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a significant amount of experience in performance marketing analytics. The ideal candidate will have a strong foundation in data analysis and marketing strategies.

Reporting Structure: The Senior Marketing Analyst will report directly to the Marketing team and work cross-functionally with other departments, such as Analytics and Sales.

Work Arrangement: This is an on-site position, requiring the candidate to work from One Park Financial's headquarters in Miami, Florida. However, the company may consider flexible work arrangements for the right candidate.

Growth Opportunities:

• As One Park Financial continues to grow, there may be opportunities for the Senior Marketing Analyst to take on more responsibilities or move into a management role.
• The company's focus on continuous learning and professional development may provide opportunities for the candidate to expand their skillset and advance their career.
• Working in a mid-sized company allows for more visibility and the potential for greater impact on the organization's success.

ASSUMPTION: The growth opportunities for this role will depend on the company's expansion and the candidate's performance in the position.

🌍 Location & Work Environment

Office Type: One Park Financial's headquarters is a modern, professional office environment designed to foster collaboration and innovation.

Office Location(s): 3390 Mary St, 310, Miami, FL 33133, US

Geographic Context:

• Miami, Florida, is a vibrant, multicultural city with a strong economy and a thriving business environment.
• The city offers a diverse range of cultural attractions, entertainment options, and outdoor activities.
• Miami's subtropical climate and coastal location provide a pleasant living environment year-round.

Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the right candidate.

ASSUMPTION: The work environment at One Park Financial's headquarters is designed to support the company's mission and values, fostering a collaborative and innovative atmosphere.

💼 Interview & Application Insights

Typical Process:

• The application process for this role will involve submitting a resume and cover letter through the provided link.
• Candidates who meet the qualifications will be invited for an initial phone or video screening to discuss their experience and fit for the role.
• Successful candidates will then be invited for on-site interviews with the Marketing team and other relevant stakeholders.
• The final step in the process will be a background check and reference verification for the chosen candidate.

Key Assessment Areas:

• Technical skills in data analysis, marketing strategies, and relevant software platforms.
• Problem-solving abilities and the capacity to work independently or in a team environment.
• Communication skills, both written and verbal, to effectively convey complex information to non-technical stakeholders.
• Cultural fit with One Park Financial's mission, values, and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with performance marketing analytics and your understanding of the financial industry.
• Research One Park Financial and be ready to explain why you are interested in working for the company and how your skills and experience make you a strong fit for the role.

ATS Keywords: Performance Marketing Analytics, CRM, Marketing Automation, A/B Testing, Web Analytics, Campaign & Content Analytics, SalesForce, SQL, Python, Ad Marketing Platforms, Google Analytics 4, Google APIs, Power BI, DAX, Data Modeling, Excel

ASSUMPTION: The application process for this role may vary depending on the volume of applicants and the company's hiring needs at the time.

🛠️ Tools & Technologies

• CRM: SalesForce
• Marketing Automation Platforms: Various platforms, depending on the specific needs of the role
• Ad Marketing Platforms: Google, Meta, and other relevant platforms
• Web Analytics: Google Analytics 4
• Data Analysis: SQL, Python, Power BI, DAX, Data Modeling, Excel

ASSUMPTION: The tools and technologies required for this role may evolve as One Park Financial's marketing strategies and data analysis needs change.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus: One Park Financial prioritizes understanding and meeting the needs of its customers, the small business owners it serves.
• Integrity: The company values honesty, transparency, and ethical behavior in all its interactions with customers, partners, and employees.
• Innovation: One Park Financial encourages creativity, continuous learning, and the pursuit of new ideas to improve its products and services.

Work Style:

• Collaborative: One Park Financial fosters a team-oriented work environment where employees support and learn from one another.
• Data-Driven: The company makes decisions based on data and analysis, requiring employees to be comfortable working with and interpreting data.
• Adaptable: One Park Financial's dynamic and growing nature requires employees to be flexible and adaptable to change.

Self-Assessment Questions:

• Do you have a strong background in performance marketing analytics and experience working with various marketing platforms?
• Are you comfortable dealing with ambiguity and competing objectives in a fast-paced environment?
• Can you clearly explain technical concepts and complex information to non-technical stakeholders?

ASSUMPTION: One Park Financial's company culture is built on a foundation of customer focus, integrity, and innovation, with a strong emphasis on collaboration and data-driven decision-making.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of One Park Financial may present challenges in terms of managing competing priorities and adapting to change.
• The role requires a strong understanding of the financial industry and its unique challenges and opportunities.
• The on-site nature of the role may require candidates to commute to One Park Financial's headquarters in Miami, Florida.
• The competitive nature of the financial industry may present challenges in terms of standing out and making an impact in the role.

ASSUMPTION: The potential challenges for this role will depend on the candidate's individual strengths, weaknesses, and preferences, as well as the company's specific needs and priorities at the time.

📈 Similar Roles Comparison

• Compared to other marketing data analyst roles, this position may offer more responsibility and autonomy, given One Park Financial's mid-sized company structure.
• The financial industry's unique challenges and opportunities may set this role apart from similar positions in other industries.
• As a mid-level career stage role, this position may offer opportunities for growth and advancement within the company, depending on the candidate's performance and the company's expansion.

ASSUMPTION: The comparison points for this role will depend on the specific needs and priorities of the candidate and the company at the time.

📝 Sample Projects

• Analyzing the performance of One Park Financial's paid marketing efforts across multiple channels and developing data-driven strategies to optimize campaign effectiveness.
• Conducting A/B testing and other experiments to improve the company's website and digital marketing efforts, leading to increased engagement and conversions.
• Working cross-functionally with the Marketing and Analytics teams to identify gaps in the company's marketing ecosystem and develop recommendations to drive key marketing decisions around inbound marketing and lifecycle management.

ASSUMPTION: The sample projects for this role will depend on the company's specific needs and priorities at the time, as well as the candidate's individual strengths and skills.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for a Senior Marketing Analyst at One Park Financial?
• How does the Marketing team collaborate with other departments, such as Analytics and Sales, to drive key marketing decisions?
• What opportunities are there for professional development and growth within the company?
• How does One Park Financial support work-life balance for its employees?
• What are the most significant challenges facing the company in the coming years, and how can this role contribute to addressing them?

ASSUMPTION: The key questions to ask during the interview will depend on the candidate's individual interests, priorities, and concerns, as well as the company's specific needs and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the interview by researching One Park Financial and practicing your responses to common interview questions.
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications.
• If selected for the position, be prepared to provide references and complete a background check.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.