📌 Core Information
🔹 Job Title: Marketing Data & Brand Specialist
🔹 Company: Daikin Europe NV
🔹 Location: Milan, Lombardy, Italy
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing market and communication channel data to derive strategic insights
- Creating reports and dashboards to visualize KPIs and optimize communication strategies
- Supervising external communications and press office activities
- Developing and implementing a coherent communication plan
- Contributing to digital and web communication efforts
- Providing sales support
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work collaboratively with various teams.
📋 Key Responsibilities
✅ Collect, monitor, and analyze market data (sell-in, sell-out, display share) and communication channel data, focusing on industry trends, competition, and the impact of Daikin's marketing activities
✅ Create reports and dashboards to visualize key performance indicators and metrics, translating data into strategic insights for improving brand visibility and positioning
✅ Interpret data and identify opportunities to optimize communication strategies and campaigns
✅ Develop and supervise external communications, including press office activities, and monitor their effectiveness
✅ Create a coherent communication plan that accurately represents Daikin's values and image
✅ Contribute to digital and web communication efforts, including the management of Daikin's website, extranet, and social media presence
✅ Provide sales support
ASSUMPTION: The role may evolve based on the company's priorities and market conditions.
🎯 Required Qualifications
Education: A degree in Economics or a related field is preferred
Experience: At least 2 years of relevant experience in a similar role
Required Skills:
- Market analysis and data interpretation
- Report creation and data visualization
- Strategic thinking and communication planning
- Excellent communication skills in Italian and English (B2 level)
- Problem-solving and collaboration skills
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with CRM systems
- Knowledge of the HVAC-R industry
ASSUMPTION: Candidates with relevant experience in market analysis, data interpretation, and communication planning will be strong contenders for this role.
💰 Compensation & Benefits
Salary Range: €30,000 - €40,000 per year (Estimated based on market research and company size)
Benefits:
- Laptop
- Company mobile
- Meal vouchers
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on market research and the company's size. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Daikin Europe NV operates in the HVAC-R industry, focusing on heating, ventilation, air conditioning, and refrigeration solutions
Company Size: Daikin Europe NV is a mid-sized company with 501-1,000 employees, providing a structured yet dynamic work environment
Founded: Daikin Industries Ltd. was founded in Japan in 1924, and Daikin Europe NV was established in 2006
Company Description:
- Daikin Europe NV is a leading provider of HVAC-R solutions, focusing on innovation, quality, and customer satisfaction
- The company offers a wide range of products and solutions for residential, commercial, and industrial applications
- Daikin Europe NV is committed to promoting sustainable and effective solutions for the benefit of future generations
Company Specialties:
- Air conditioning and refrigeration systems
- Energy efficiency solutions
- HVAC-R services and maintenance
- Customized business solutions
Company Website: http://www.daikinmea.com
ASSUMPTION: Daikin Europe NV is a well-established company with a strong focus on innovation and sustainability, providing ample opportunities for professional growth.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience, seeking to advance their careers in marketing and data analysis
Reporting Structure: The Marketing Data & Brand Specialist will report directly to the Marketing Manager and collaborate with various teams, including sales, digital marketing, and product management
Work Arrangement: This is an on-site position, requiring the candidate to work from Daikin's Milan office
Growth Opportunities:
- Progression to a senior marketing role or a specialized position within the marketing department
- Expanding responsibilities based on the company's growth and market demands
- Cross-functional collaboration and learning opportunities within the organization
ASSUMPTION: This role offers a clear path for career progression within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Daikin's Milan office is a modern, collaborative workspace with a professional yet friendly atmosphere
Office Location(s): Via Giulio Natta, 13, 20151 Milan, Italy
Geographic Context:
- Milan is the second-largest city in Italy and a major economic, financial, and cultural hub
- The city is home to numerous multinational corporations and offers ample opportunities for professional networking
- Milan has a Mediterranean climate, with mild winters and warm summers
Work Schedule: The standard workweek is Monday to Friday, from 9:00 AM to 5:30 PM, with a 30-minute lunch break
ASSUMPTION: The Milan office provides a dynamic and engaging work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the marketing director
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with Daikin's values
Application Tips:
- Highlight relevant experience and achievements in market analysis, data interpretation, and communication planning
- Tailor your resume and cover letter to emphasize your skills and how they match the required qualifications
- Prepare examples of your work, such as reports or presentations, to showcase your skills during the interview
ATS Keywords: Market analysis, data interpretation, communication planning, KPI visualization, strategic insights, press office, sales support
ASSUMPTION: The application process may vary based on the company's hiring needs and market conditions.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Data visualization tools (e.g., Tableau, Power BI)
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The required tools and technologies may evolve based on the company's needs and market trends.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer satisfaction
- Sustainability
- Collaboration
Work Style:
- Dynamic and collaborative
- Data-driven and strategic
- Focused on continuous improvement
- Committed to sustainability and social responsibility
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and best practices in marketing and data analysis?
- Can you provide an example of a time when you identified an opportunity to optimize a communication strategy based on data analysis?
- How do you approach working collaboratively with cross-functional teams to achieve common goals?
ASSUMPTION: Daikin Europe NV values candidates who are passionate about innovation, quality, and sustainability, and who can thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, demanding strong time management and prioritization skills
- Market conditions and competitive dynamics may change rapidly, requiring the specialist to adapt quickly and adjust strategies accordingly
- The role may involve occasional travel to attend industry events, trade shows, or client meetings
- Milan's competitive job market may present challenges in attracting and retaining top talent
ASSUMPTION: The Marketing Data & Brand Specialist role presents unique challenges that require a proactive, adaptable, and strategic mindset.
📈 Similar Roles Comparison
- Compared to a Marketing Manager role, this position focuses more on data analysis and strategic insights, with less emphasis on team management and budget allocation
- In contrast to a Brand Manager role, this position requires stronger data analysis skills and a focus on market trends and competitor analysis
- Career progression may involve transitioning to a senior marketing role or specializing in a specific marketing discipline, such as digital marketing or product marketing
ASSUMPTION: This role offers a unique blend of data analysis, strategic thinking, and communication planning, setting it apart from other marketing positions.
📝 Sample Projects
- Conducting a comprehensive market analysis to identify growth opportunities and optimize communication strategies
- Developing and implementing a brand awareness campaign targeting a specific customer segment
- Creating a dashboard to monitor and visualize key performance indicators for Daikin's marketing efforts
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Marketing Data & Brand Specialist may undertake.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role contributes to its success?
- How does the marketing department collaborate with other departments, such as sales and product management?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does Daikin Europe NV support work-life balance for its employees?
- What are the key performance indicators for this role, and how will my performance be measured and evaluated?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Daikin careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your work, such as reports or presentations, to showcase your skills during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
