Marketing Data Specialist

📌 Core Information

🔹 Job Title: Marketing Data Specialist

🔹 Company: Blackbaud

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 31, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (On-site and Remote)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing lead and contact creation processes
• Focusing on data quality, enrichment, standardization, and segmentation
• Collaborating with marketing, sales, and customer success teams
• Supporting ongoing data-related initiatives and data governance policies

ASSUMPTION: This role requires a high level of autonomy and attention to detail, with a strong focus on data management and global data governance principles.

📋 Key Responsibilities

✅ Assist with data enrichment, acquisition, standardization, and segmentation efforts

✅ Aid in the management of lead and contact creation and routing workflows using tools like LeanData, RingLead, Demandbase Data Integrity, SFDC Data Loader, and Cloudingo

✅ Ensure lead creation and conversion processes across Sales and Marketing are optimized and adhere to internal and external data health and compliance requirements

✅ Support Marketing Data Lead in implementing data governance policies and practices

✅ Oversee intake, perform related actions, and ensure positive outcomes of lead generation program with a goal to automate process where appropriate

✅ Collaborate with marketing, sales, and customer success teams to support data-driven initiatives and reporting

ASSUMPTION: The role may involve working flexible hours to accommodate business priorities and global team collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Data Science, Business Administration)

Experience: 5+ years of experience in data management, marketing operations, sales operations, or customer success operations

Required Skills:

• Proven experience with CRM systems (e.g., Salesforce)
• Familiarity with data management tools like LeanData, RingLead, Demandbase Data Integrity, SFDC Data Loader, and Cloudingo
• Strong attention to detail and understanding of global data governance principles and best practices
• Ability to work independently and collaboratively with a global team
• Analytical mindset with problem-finding and problem-solving skills

Preferred Skills:

• Experience with data visualization tools (e.g., Tableau, Power BI)
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours as required by business priorities

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on providing essential software for the nonprofit and education sectors, companies committed to social responsibility, and individual change makers.

Company Size: Medium-sized company (1,001-5,000 employees) with a global presence, offering a flexible remote or hybrid work culture.

Founded: Blackbaud was founded in 1981 and is headquartered in Charleston, South Carolina, USA.

Company Description:

• Leading software provider exclusively dedicated to powering social impact
• Serves the nonprofit and education sectors, companies committed to social responsibility, and individual change makers
• Offers essential software for fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility, and education management

Company Specialties:

• Nonprofit technology
• Fundraising
• CMS
• Online giving
• CRM
• SaaS
• Social good
• Foundations
• Fund accounting
• Higher Education
• Healthcare
• Analytics
• Crowdfundraising
• Financial management
• Social impact

Company Website: http://www.blackbaud.com

ASSUMPTION: Blackbaud is a well-established company with a strong focus on social impact and a global presence, offering a flexible work environment and competitive benefits.

📊 Role Analysis

Career Level: Mid-level to senior-level position, depending on the candidate's experience and skills

Reporting Structure: The Marketing Data Specialist will report directly to the Marketing Data Lead and collaborate with various teams, including marketing, sales, and customer success.

Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work

Growth Opportunities:

• Potential advancement to a senior or management role within the data management or marketing operations teams
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• Professional development and training opportunities

ASSUMPTION: This role offers growth opportunities based on the candidate's performance, skills, and the company's needs.

🌍 Location & Work Environment

Office Type: Hybrid work environment with both on-site and remote work options

Office Location(s): Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is the capital of Telangana, a state in southern India
• The city is known for its historical sites, museums, and IT industry
• The cost of living in Hyderabad is generally lower than in major metropolitan cities like Mumbai or Delhi

Work Schedule: Full-time (40 hours per week) with flexible hours as required by business priorities

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility, catering to different work preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final round interview with the hiring manager and/or team members

Key Assessment Areas:

• Data management skills and experience
• Problem-solving abilities
• Attention to detail and data governance knowledge
• Collaboration and communication skills

Application Tips:

• Highlight relevant data management experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills match the required qualifications
• Prepare for behavioral and situational interview questions focused on data management scenarios

ATS Keywords: Data management, marketing operations, sales operations, customer success operations, CRM systems, data enrichment, data standardization, data segmentation, data governance, analytical mindset, problem-solving, attention to detail, collaboration, flexible hours

ASSUMPTION: The interview process may vary based on the company's needs and the candidate's experience level.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce)
• Data management tools (e.g., LeanData, RingLead, Demandbase Data Integrity, SFDC Data Loader, Cloudingo)
• Data visualization tools (e.g., Tableau, Power BI)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)

ASSUMPTION: The required tools and technologies may evolve based on the company's needs and industry trends.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Integrity
• Innovation
• Collaboration
• Inclusion

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-oriented and proactive

Self-Assessment Questions:

• Do you have a strong attention to detail and a solid understanding of global data governance principles?
• Are you comfortable working independently and collaboratively with a global team?
• Do you have a proven track record of managing and optimizing data-driven processes?

ASSUMPTION: Blackbaud values candidates who align with their core values and demonstrate a strong fit with their work style.

⚠️ Potential Challenges

• Managing and optimizing data-driven processes can be complex and challenging, requiring strong problem-solving skills and attention to detail
• Working with a global team may present communication and time zone challenges
• The hybrid work arrangement may require adjusting to both on-site and remote work environments
• The cost of living in Hyderabad may be lower than in major metropolitan cities, but the quality of life and job market may vary

ASSUMPTION: These potential challenges can be mitigated by strong communication, collaboration, and adaptability.

📈 Similar Roles Comparison

• Compared to other data management roles, this position focuses more on marketing data and collaboration with various teams
• In the nonprofit software industry, Blackbaud is a leading provider, offering competitive salaries and benefits
• Career progression may vary based on the candidate's skills, experience, and the company's needs

ASSUMPTION: This role offers a unique blend of data management and marketing operations experience, with opportunities for growth and development within the company.

📝 Sample Projects

• Optimizing lead creation and conversion processes using CRM and data management tools
• Implementing data governance policies and practices to ensure data quality and compliance
• Collaborating with marketing, sales, and customer success teams to support data-driven initiatives and reporting

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and initiatives of the Marketing Data Specialist role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support work-life balance for employees working in a hybrid arrangement?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company approach professional development and career growth for employees in this role?
• What are the most challenging aspects of working with a global team, and how does the company support successful collaboration?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you better understand the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Blackbaud's careers page
• Tailor your resume to highlight relevant data management experience and skills
• Write a cover letter explaining your interest in the role and how your skills match the required qualifications
• Prepare for behavioral and situational interview questions focused on data management scenarios
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.