📌 Core Information
🔹 Job Title: Marketing Design Manager
🔹 Company: Inked Brands
🔹 Location: Bowling Green, KY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and mentoring the marketing design team to ensure alignment with brand vision and business objectives.
- Overseeing creative direction across all marketing channels and driving innovation by identifying and implementing creative trends.
- Collaborating cross-functionally with Brand Management, Product Development, and Marketing to develop and maintain brand strategies.
- Directing creative briefs, timelines, and deliverables for key marketing initiatives and seasonal campaigns.
- Providing art direction for major product or lifestyle photoshoots, setting visual tone and storytelling vision.
ASSUMPTION: This role requires a strategic and inspirational leader with a strong aesthetic vision and a deep understanding of ecommerce and consumer behavior.
📋 Key Responsibilities
✅ Lead and mentor the marketing design team, including Senior Designers, ensuring alignment with brand vision and business objectives.
✅ Oversee creative direction across all marketing channels including email, social, ecommerce, product launches, and campaign visuals.
✅ Collaborate cross-functionally with Brand Management, Product Development, and Marketing to develop and maintain brand strategies.
✅ Approve and refine brand guidelines and campaign strategies for all Inked-managed brands.
✅ Drive innovation by identifying and implementing creative trends, tools, and process improvements.
✅ Ensure all marketing communications are visually compelling, consistent, and performance-driven.
✅ Lead reviews of campaign performance using analytics and customer feedback, steering future creative direction.
✅ Direct creative briefs, timelines, and deliverables for key marketing initiatives and seasonal campaigns.
✅ Partner with Ecommerce and Web teams on user experience enhancements and design execution across digital platforms.
✅ Provide art direction for major product or lifestyle photoshoots, setting visual tone and storytelling vision.
✅ Champion a collaborative, high-performance, and creative team culture.
ASSUMPTION: This role involves managing multiple projects and timelines in a fast-paced, high-growth environment, requiring excellent communication, presentation, and collaboration skills.
🎯 Required Qualifications
Education: A BA or BFA in Graphic Design, Marketing, or related field preferred; or 5+ years of design or creative leadership experience preferred. Will consider combination of the two.
Experience: 5+ years of design or creative leadership experience in a fast-paced, high-growth environment.
Required Skills:
- Expertise in Adobe Creative Suite and design management platforms.
- Experience mentoring designers and leading creative reviews.
- Deep understanding of ecommerce, direct-to-consumer marketing, and brand storytelling.
- Proven ability to manage multiple projects and timelines in a fast-paced, high-growth environment.
- Excellent communication, presentation, and collaboration skills.
- Data-informed mindset with ability to balance creative ambition with strategic business goals.
- A natural leader who embodies the values of excellence, accountability, and enjoyment.
Preferred Skills:
- Experience working with influencer-driven ecommerce brands.
- Fluency in Spanish for better communication with international teams and partners.
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing experience leading multi-channel marketing campaigns and a proven track record of driving creative excellence in a marketing role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Design Manager with 5-10 years of experience in the Consumer Services industry in Bowling Green, KY)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Inked Brands products
- Professional development opportunities
Working Hours: Full-time, Monday - Friday, 8:30 AM - 5:30 PM (with a 30-minute lunch break) plus occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be subject to employee eligibility requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Inked Brands operates in the Consumer Services industry, focusing on influencer commerce, consumer product marketing, web development, and product sourcing.
Company Size: Inked Brands is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Inked Brands was founded in 2009, with over a decade of experience in bringing product visions to life for niche brands and content creators.
Company Description:
- Inked Brands brings product visions to life for niche brands and content creators by employing a team of ecommerce experts and working directly with manufacturers and artisans around the world.
- The company specializes in creating beautiful, top-quality custom products for its brands, focusing on influencer commerce and consumer product marketing.
- Inked Brands is committed to excellence, accountability, and enjoyment, fostering a collaborative and creative work environment.
Company Specialties:
- Influencer Commerce
- Consumer Product Marketing
- Web Development
- Product Sourcing
Company Website: http://www.inkedbrands.com
ASSUMPTION: Inked Brands' focus on influencer commerce and niche brands allows for a unique and innovative work environment, with opportunities for creative expression and collaboration.
📊 Role Analysis
Career Level: This role is a mid-level management position, requiring strategic thinking, leadership, and creative direction.
Reporting Structure: The Marketing Design Manager reports directly to the Director of Marketing or VP of Marketing and oversees the marketing design team, including Senior Marketing Designers.
Work Arrangement: This is an on-site position, with the expectation of working from the company's headquarters in Bowling Green, KY. Occasional remote work may be considered for specific projects or events.
Growth Opportunities:
- As Inked Brands continues to grow, there may be opportunities for the Marketing Design Manager to take on additional responsibilities or advance to a higher-level role within the marketing department.
- The company encourages professional development and may provide opportunities for employees to attend industry conferences, workshops, or online courses to further their skills and knowledge.
- Inked Brands' focus on innovation and creativity may present unique growth opportunities for the right candidate, such as leading new projects or initiatives within the company.
ASSUMPTION: The Marketing Design Manager role offers a unique opportunity for a creative and strategic leader to make a significant impact on Inked Brands' marketing efforts and contribute to the company's continued growth and success.
🌍 Location & Work Environment
Office Type: Inked Brands' headquarters is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 114 Corporate Court, Studio Calico, Bowling Green, KY 42103, US
Geographic Context:
- Bowling Green, KY is a mid-sized city with a population of approximately 68,000 people, offering a mix of urban and rural living.
- The city is home to several major employers, including Inked Brands, and has a growing startup scene.
- Bowling Green is located in the central time zone and has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The Marketing Design Manager position follows a standard full-time work schedule, with the expectation of working Monday through Friday, from 8:30 AM to 5:30 PM, with a 30-minute lunch break. Occasional overtime may be required to meet project deadlines or support company events.
ASSUMPTION: Working at Inked Brands' headquarters in Bowling Green, KY, offers a unique opportunity to be part of a growing and innovative company in a dynamic and collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- Creative challenge or portfolio review with the marketing team
- Final interview with the Director of Marketing or VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Creative portfolio and problem-solving skills
- Leadership and management abilities
- Understanding of ecommerce, direct-to-consumer marketing, and brand storytelling
- Communication, presentation, and collaboration skills
- Alignment with Inked Brands' company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your leadership, creative, and strategic abilities.
- Prepare a portfolio showcasing your best work, including marketing campaigns you've led and any relevant design projects.
- Be ready to discuss your creative process, how you approach challenges, and your ability to manage multiple projects and timelines.
- Research Inked Brands and be prepared to demonstrate your understanding of the company's mission, values, and products.
ATS Keywords: Marketing Design Manager, Creative Direction, Brand Management, Ecommerce, Direct-to-Consumer Marketing, Adobe Creative Suite, Leadership, Mentoring, Collaboration, Project Management, Data Analysis
ASSUMPTION: The application process for the Marketing Design Manager role at Inked Brands is designed to assess the candidate's creative, leadership, and strategic abilities, as well as their alignment with the company's values and culture.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Design management platforms (e.g., Figma, Sketch, Adobe XD)
- Project management tools (e.g., Asana, Trello, Jira)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The Marketing Design Manager should be proficient in Adobe Creative Suite and design management platforms, with experience using project management and analytics tools to streamline workflows and track performance.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Pursuing the highest standards in all aspects of our work
- Accountability: Taking responsibility for our actions and their outcomes
- Enjoyment: Fostering a positive and inclusive work environment where people can thrive
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Innovative: Embracing creativity and continuous learning to drive improvement
- Adaptable: Responding to change and challenges with flexibility and resilience
Self-Assessment Questions:
- Do you embody Inked Brands' core values of excellence, accountability, and enjoyment in your work and personal life?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you thrive in a role that requires both strategic thinking and hands-on creative execution?
ASSUMPTION: The ideal candidate for the Marketing Design Manager role at Inked Brands will be a strong cultural fit, embodying the company's core values and demonstrating a collaborative, innovative, and adaptable work style.
⚠️ Potential Challenges
- The Marketing Design Manager role may require working on multiple projects simultaneously, with tight deadlines and competing priorities.
- Inked Brands' focus on influencer commerce and niche brands may present unique challenges in terms of product sourcing, brand management, and marketing strategy.
- The role may require occasional travel to attend industry events, conferences, or photoshoots.
- Bowling Green, KY, may have a limited job market for marketing and design professionals, potentially making it more challenging to find suitable candidates for future career growth.
ASSUMPTION: The Marketing Design Manager role at Inked Brands presents unique opportunities and challenges, requiring a strategic, creative, and adaptable leader who can thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Compared to a Senior Marketing Designer role, the Marketing Design Manager position requires more strategic thinking, leadership, and management responsibilities, with less focus on day-to-day design tasks.
- In the context of the broader marketing industry, this role offers a unique opportunity to work with influencer-driven ecommerce brands and contribute to the growth of niche brands and content creators.
- Career-wise, this role may serve as a stepping stone to higher-level marketing management positions, such as Director of Marketing or VP of Marketing, or provide an opportunity to transition into a more specialized marketing or design role within the company.
ASSUMPTION: The Marketing Design Manager role at Inked Brands offers a unique blend of creative, strategic, and leadership responsibilities, with opportunities for career growth and development within the company.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for a new product launch, including creative direction, brand guidelines, and performance analysis.
- Leading a team of designers in creating visually compelling and on-brand content for multiple marketing channels, including email, social media, and ecommerce platforms.
- Collaborating with cross-functional teams to refine and update brand guidelines, ensuring consistency across all marketing touchpoints and customer interactions.
ASSUMPTION: The Marketing Design Manager role at Inked Brands involves a wide range of creative and strategic projects, requiring a diverse skill set and the ability to adapt to changing priorities and challenges.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the marketing department and how this role contributes to that vision?
- How does Inked Brands support the professional development and growth of its marketing team members?
- Can you provide examples of how the company has successfully executed influencer-driven ecommerce marketing campaigns in the past?
- How does Inked Brands foster a collaborative and innovative work environment, and what role does this position play in maintaining that culture?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in and understanding of the role, as well as their ability to contribute to Inked Brands' continued success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your leadership, creative, and strategic abilities.
- Prepare a portfolio showcasing your best work, including marketing campaigns you've led and any relevant design projects.
- Be ready to discuss your creative process, how you approach challenges, and your ability to manage multiple projects and timelines.
- Research Inked Brands and be prepared to demonstrate your understanding of the company's mission, values, and products.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
