Marketing Design Manager

📌 Core Information 🔹 Job Title: Marketing Design Manager 🔹 Company: automotiveMastermind 🔹 Location: New York, NY 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 25, 2025 🚀 Job Overview Key aspects of this role include: - Developing creative marketing campaigns and materials - Ensuring creative alignment with brand identity and business goals - Collaborating with cross-functional teams - Managing multiple projects with varying deadlines - Developing design and communication solutions that are on-strategy and support brand guidelines ASSUMPTION: This role requires a strong understanding of B2B marketing communications and the ability to work effectively in a fast-paced business environment. 📋 Key Responsibilities ✅ Responsible for visual asset creation, from concept development to design execution, production, and refinement. ✅ Design for a variety of channels, including events, paid media, email, social, content, and more, while acting as a brand steward. ✅ Collaborate with Corporate Marketing, Product Marketing, and other Commercial teams to understand stakeholder goals and develop campaign ideas that align with business outcomes. ✅ Partner with agency designers to adapt creative concepts into cohesive visual stories across print and digital channels. ✅ Periodically refine existing creative materials and campaigns to reflect changing business needs. ✅ Maintain organization of digital brand assets and update as new content is made available. ✅ Create brand assets such as PowerPoint templates, email templates, and website graphics to support standardized internal and external marketing efforts. ASSUMPTION: This role requires strong project management skills and the ability to manage multiple priorities effectively. 🎯 Required Qualifications Education: Bachelor's degree in Graphic Design, Marketing, or a related field. Experience: - Minimum 5 years of experience in visual and graphic design with a focus on B2B marketing communications. - Previous experience developing and managing brand assets for an established brand. - Strong understanding of typography, color theory, layout, and design principles. - Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, etc.). - Excellent communication skills with the ability to collaborate effectively with cross-functional teams. Required Skills: - Design Acumen: Lean on design experience to intuit the best approach and layouts to bring concepts to life. - Visual Storyteller: Capable of building compelling, professional creative that distills complex ideas into simple, visually engaging narratives. - Sense of Urgency: Ability to meet deadlines and manage multiple priorities in a fast-paced business. - Team Spirit: Willingness to collaborate with teammates towards a common goal. Receptive to feedback and able to iterate quickly. Preferred Skills: - Previous experience in automotive or SaaS technology. - Highly organized, with strong planning and project management skills. - Excellent interpersonal skills; ability to listen to and influence internal and external stakeholders. - Adaptability to changing priorities and a commitment to staying current with industry trends. 💰 Compensation & Benefits Salary Range: $70,817 - $120,000 (USD) per year. Final base salary for this role will be based on the individual’s geographical location as well as experience and qualifications for the role. Benefits: - Health & Wellness: Health care coverage designed for the mind and body. - Flexible Downtime: Generous time off helps keep you energized for your time on. - Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills. - Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs. - Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families. - Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference. Working Hours: 40 hours per week. 📌 Applicant Insights 🔍 Company Context Industry: Software Development Company Size: 201-500 employees Founded: 2012 Company Description: Founded in 2012, automotiveMastermind®, part of S&P Global Mobility, is the automotive industry's trusted data and technology provider, driving value through actionable intelligence and personalized experiences. The company's proprietary Mastermind solution uses the power of predictive analytics to enable retailers to connect with buyers and deliver an exceptional purchasing experience. Company Specialties: Behavior Prediction, Predictive Marketing, Equity Mining, Big Data, Omni-Channel Marketing, Retention, Conquest, and Service Drive Sales Company Website: automotiveMastermind.com ASSUMPTION: automotiveMastermind is a fast-growing company in the software development industry, focusing on predictive analytics and marketing automation solutions for the automotive industry. 📊 Role Analysis Career Level: Middle Professional Tier I (EEO Job Group) Reporting Structure: This role reports directly to the Marketing Director. Work Arrangement: Remote OK - This role can be performed remotely or on-site at the company's headquarters in New York, NY. Growth Opportunities: - Potential to grow into a senior design role or management position within the marketing department. - Opportunities to work on high-impact projects and contribute to the company's continued success in the automotive industry. ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or take on more responsibilities as the company continues to expand. 🌍 Location & Work Environment Office Type: Hybrid - This role can be performed remotely or on-site at the company's headquarters in New York, NY. Office Location(s): 55 Water Street, 44th Floor, New York, New York 10041, US Geographic Context: New York, NY - The company's headquarters is located in the Financial District of Manhattan, offering easy access to public transportation and various amenities. Work Schedule: 40 hours per week, with flexible hours available for remote workers. ASSUMPTION: The company offers a flexible work arrangement, allowing employees to balance their personal and professional lives effectively. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. In-person or virtual interview with the hiring manager 4. Final interview with key stakeholders 5. Background check and offer extension Key Assessment Areas: - Design portfolio and samples - Communication skills and presentation abilities - Problem-solving skills and adaptability - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare a strong design portfolio showcasing your best work and explaining your design process. - Practice common design interview questions and be ready to discuss your design process and decisions. - Research the company and be prepared to discuss how your skills and experiences align with their needs. ATS Keywords: Marketing Design, Graphic Design, Brand Management, Adobe Creative Suite, Campaign Development, Project Management, Collaboration, Creativity, Adaptability, Interpersonal Skills, Attention to Detail, Strategic Thinking ASSUMPTION: The company uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out. 🛠️ Tools & Technologies - Adobe Creative Suite (InDesign, Illustrator, Photoshop) - Microsoft Office Suite (PowerPoint, Word, Excel) - Project management tools (e.g., Asana, Trello, Jira) - Marketing automation platforms (e.g., Marketo, HubSpot, Pardot) ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. 👔 Cultural Fit Considerations Company Values: Integrity, Discovery, Partnership Work Style: Collaborative, fast-paced, innovative, and results-driven Self-Assessment Questions: - How do you ensure that your design work aligns with the company's brand guidelines and business goals? - Can you provide an example of a time when you had to manage multiple projects with varying deadlines, and how did you prioritize your workload? - How do you approach working with cross-functional teams to develop creative marketing campaigns that align with business outcomes? ASSUMPTION: automotiveMastermind values employees who are passionate about their work, committed to driving results, and able to navigate ambiguity and manage competing priorities effectively. ⚠️ Potential Challenges - Managing multiple projects with varying deadlines and priorities - Collaborating effectively with cross-functional teams to develop campaign ideas that align with business outcomes - Adapting creative concepts into cohesive visual stories across print and digital channels - Maintaining organization of digital brand assets and updating them as new content becomes available ASSUMPTION: These challenges require strong project management skills, excellent communication skills, and the ability to work effectively in a fast-paced business environment. 📈 Similar Roles Comparison - Marketing Art Director: Responsible for overseeing the visual direction of marketing campaigns, ensuring brand consistency, and managing a team of designers. This role requires more strategic and leadership responsibilities compared to the Marketing Design Manager role. - Graphic Designer: Focuses on creating visual content for various marketing channels, with less emphasis on campaign strategy and management compared to the Marketing Design Manager role. - Brand Manager: Oversees the development and implementation of brand strategies, ensuring brand consistency across all touchpoints, and working closely with marketing and product teams. This role requires more strategic and brand-focused responsibilities compared to the Marketing Design Manager role. ASSUMPTION: Each of these roles plays a crucial part in the marketing department, with unique responsibilities and requirements. 📝 Sample Projects - Developing a comprehensive brand style guide for a new product launch - Creating a series of social media graphics to promote an upcoming event - Designing a series of email templates to support a marketing campaign - Creating a PowerPoint presentation to showcase the company's products and services at an industry conference ASSUMPTION: These sample projects demonstrate the range of responsibilities and the variety of channels that the Marketing Design Manager may work on. ❓ Key Questions to Ask During Interview - Can you describe the team structure within the marketing department and how this role fits into it? - How does the company support the professional development of its employees? - What are the key priorities for this role in the first 30-60-90 days? - How does the company measure the success of its marketing campaigns, and how can this role contribute to improving those metrics? - What are the most significant challenges facing the marketing department, and how can this role help address them? ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and shows that you have thought critically about the position and its requirements. 📝 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://spgi.wd5.myworkdayjobs.com/aM_Careers/job/New-York-NY/Marketing-Design-Manager_316539 - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare a strong design portfolio showcasing your best work and explaining your design process. - Practice common design interview questions and be ready to discuss your design process and decisions. - Follow up with the hiring manager after your interview to express your interest in the role and address any concerns or questions that may have arisen during the interview process. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.