Marketing & Design Manager

📌 Core Information

🔹 Job Title: Marketing & Design Manager

🔹 Company: Aretum

🔹 Location: United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing & Design

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Overseeing marketing and design initiatives to promote Aretum's services and solutions to federal clients
• Primary focus on graphic design, creating a wide range of branded visual assets for digital and print use
• Supporting proposal and business development efforts with custom graphics and visual storytelling
• Managing website content, LinkedIn presence, and internal communications
• Providing basic web and analytics oversight

ASSUMPTION: This role requires a strong balance of creative and strategic thinking, with a focus on visual storytelling and marketing support.

📋 Key Responsibilities

✅ Graphic Design: Design and produce a wide range of branded visual assets, including presentations, one-pagers, infographics, templates, social posts, and more. Ensure all designs follow Aretum’s brand guidelines and are optimized for clarity, consistency, and accessibility.

✅ Marketing Support & Content Coordination: Maintain and update Aretum’s website content and visuals monthly, manage LinkedIn content, draft and format internal communications, and support the creation and formatting of press releases.

✅ Web & Analytics Oversight: Provide basic monthly reports on web and social engagement metrics, flag and support light SEO and UX improvements based on performance data, and coordinate with IT or vendors to resolve website issues or technical needs.

ASSUMPTION: This role involves managing multiple projects and deadlines, requiring strong organizational skills and the ability to work independently.

🎯 Required Qualifications

Education: Bachelor's degree in Graphic Design, Marketing, or a related field (or equivalent experience)

Experience: 4-6 years of experience in graphic design, visual communications, or marketing roles

Required Skills:

• Proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop) and/or Canva
• Familiarity with WordPress or similar CMS tools, and basic web best practices
• Strong writing/editing skills with attention to formatting, tone, and clarity
• Ability to work independently and manage multiple projects in a fast-paced environment
• Comfortable collaborating with multiple departments and senior leaders

Preferred Skills:

• Experience supporting proposal design in a govcon environment
• Light video editing or motion graphics
• Working knowledge of SEO, UX, or accessibility design standards
• Experience working in a high-growth or mid-sized company

ASSUMPTION: Candidates with a strong portfolio showcasing clean, branded layouts across digital and print will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing & Design Manager with 4-6 years of experience in the United States)

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home

Working Hours: Full-time, with a flexible work schedule

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Aretum is a leading government contracting company specializing in technology-enabled mission support services for the Department of Defense, Department of Homeland Security, and Civilian agencies.

Company Size: Aretum has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Aretum was founded in 2023, making it a relatively new player in the government contracting space with a focus on innovation and growth.

Company Description:

• Aretum provides leading-edge solutions and outstanding service to Federal clients focusing on Digital Transformation, Cyber Security, PMO Support, Next Generation Analytics, Mission Support, and Financial Consulting.
• The company aims to enhance its clients' operational capabilities and efficiencies with technology-driven strategies.
• Aretum is committed to fostering a workplace rooted in excellence, integrity, and equal opportunity for all.

Company Specialties:

• Digital Transformation
• Cyber Security
• PMO Support
• Next Generation Analytics
• Mission Support
• Financial Consulting

Company Website: www.aretum.com

ASSUMPTION: Aretum's focus on technology-driven solutions and commitment to equal opportunity make it an attractive employer for candidates seeking a dynamic and inclusive work environment.

📊 Role Analysis

Career Level: This role is a mid-level management position, requiring a balance of creative and strategic skills to oversee marketing and design initiatives.

Reporting Structure: The Marketing & Design Manager will report directly to the Vice President of Marketing and will collaborate with various departments, including Business Development, IT, and Executive Leadership.

Work Arrangement: This role is remote-friendly, with a flexible work schedule that allows for a healthy work-life balance.

Growth Opportunities:

• As Aretum continues to grow, there may be opportunities for the Marketing & Design Manager to take on additional responsibilities or lead a team in the future.
• The company's focus on technology-driven solutions may present opportunities for the incumbent to expand their skillset and take on new challenges.

ASSUMPTION: Candidates who demonstrate strong leadership potential and a willingness to adapt to new challenges will have the best opportunities for growth within this role.

🌍 Location & Work Environment

Office Type: Aretum's headquarters is located in Bethesda, Maryland, with remote work options available for this role.

Office Location(s): 7315 Wisconsin Ave, Suite 500W, Bethesda, Maryland 20814, US

Geographic Context:

• Bethesda, Maryland, is a suburban area located just northwest of Washington, D.C., providing easy access to the nation's capital and its cultural attractions.
• The region offers a mix of urban and suburban living, with a variety of housing options and amenities.
• The Washington, D.C., area is known for its high cost of living, with median home prices and rental costs above the national average.

Work Schedule: Full-time, with a flexible work schedule that may include some evenings or weekends to support business development efforts and events.

ASSUMPTION: Candidates who are comfortable working in a remote or hybrid environment and can manage their time effectively will thrive in this role.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• Portfolio review and design challenge to evaluate creative skills
• In-depth interview with the Vice President of Marketing and other key stakeholders to discuss the role's responsibilities and the candidate's qualifications
• Final interview with Aretum's Executive Leadership team to assess the candidate's strategic thinking and alignment with the company's mission and values

Key Assessment Areas:

• Creative problem-solving and design skills
• Communication and collaboration skills
• Strategic thinking and marketing acumen
• Adaptability and ability to manage multiple projects

Application Tips:

• Tailor your resume and portfolio to highlight your graphic design and marketing skills, with a focus on clean, branded layouts across digital and print.
• Prepare a cover letter that explains your interest in Aretum and how your skills and experience make you a strong fit for this role.
• If applicable, include examples of your work that demonstrate your ability to support proposal design in a govcon environment or showcase your light video editing or motion graphics skills.
• Follow up with Aretum's Talent Acquisition team one week after submitting your application to express your continued interest in the role.

ATS Keywords: Graphic Design, Visual Communications, Marketing, Adobe Creative Suite, Canva, WordPress, SEO, UX, Writing, Editing, Collaboration, Project Management, Video Editing, Motion Graphics, Accessibility Design, Proposal Design

ASSUMPTION: Aretum's hiring process is designed to assess candidates' creative and strategic skills, as well as their cultural fit with the company's mission and values.

🛠️ Tools & Technologies

• Adobe Creative Suite (Illustrator, InDesign, Photoshop)
• Canva
• WordPress
• SEO and UX tools (e.g., Google Analytics, GTmetrix, SEMrush)
• Project management tools (e.g., Asana, Trello, Jira)
• Video editing and motion graphics tools (e.g., Adobe Premiere Pro, After Effects)

ASSUMPTION: Candidates should be comfortable learning and adapting to new tools and technologies as needed to support their work.

👔 Cultural Fit Considerations

Company Values:

• Excellence: Aretum strives for excellence in all aspects of its work, from the quality of its services to the caliber of its employees.
• Integrity: The company is committed to acting with honesty, transparency, and accountability in all its interactions with clients, partners, and employees.
• Equal Opportunity: Aretum fosters a workplace that values diversity, inclusion, and equal opportunity for all.

Work Style:

• Aretum values employees who are self-motivated, adaptable, and able to manage their time effectively in a remote or hybrid work environment.
• The company encourages collaboration and cross-functional teamwork to drive innovation and success.
• Aretum prioritizes open communication and active listening to ensure that all voices are heard and valued.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment that requires strong organizational skills and the ability to manage multiple projects?
• Are you comfortable working remotely and collaborating with team members in different locations?
• Do you share Aretum's commitment to excellence, integrity, and equal opportunity, and are you eager to contribute to the company's mission and values?

ASSUMPTION: Candidates who can demonstrate a strong alignment with Aretum's values and work style will be well-positioned for success in this role.

⚠️ Potential Challenges

• The fast-paced nature of the role may require candidates to manage multiple projects and deadlines simultaneously.
• Candidates may need to adapt to new tools and technologies as needed to support their work.
• The role may require some evening or weekend work to support business development efforts and events.
• The high cost of living in the Washington, D.C., area may present financial challenges for some candidates.

ASSUMPTION: Candidates who are adaptable, organized, and comfortable working in a fast-paced environment will be best equipped to overcome these challenges.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Creative Director position in other industries, but with a focus on supporting government contracting efforts and promoting Aretum's services to federal clients.
• In comparison to other govcon companies, Aretum's focus on technology-driven solutions and commitment to equal opportunity make it an attractive employer for candidates seeking a dynamic and inclusive work environment.
• Career progression in this role may include opportunities to lead a team or take on additional responsibilities as Aretum continues to grow.

ASSUMPTION: Candidates who are familiar with the government contracting industry and have experience working in a mid-sized company will be well-positioned to succeed in this role.

📝 Sample Projects

• Developing a comprehensive brand guide for Aretum, including logo design, color schemes, and typography standards
• Creating a series of infographics that illustrate Aretum's services and capabilities in an engaging and accessible format
• Supporting the development of a proposal for a major government contract, including custom graphics and visual storytelling

ASSUMPTION: Candidates who can provide examples of their work that demonstrate their ability to tackle these types of projects will be highly competitive for this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a project, from initial concept to final delivery?
• How does Aretum support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is this supported in this role?
• How does Aretum measure the success of its marketing and design efforts, and what metrics are most important for this role?
• What is the company's culture like, and how does this role contribute to Aretum's mission and values?

ASSUMPTION: Candidates who ask thoughtful, informed questions that demonstrate their interest in the role and the company will make a strong impression on interviewers.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/jobs/1570943303
• Tailor your resume and portfolio to highlight your graphic design and marketing skills, with a focus on clean, branded layouts across digital and print.
• Prepare a cover letter that explains your interest in Aretum and how your skills and experience make you a strong fit for this role.
• If applicable, include examples of your work that demonstrate your ability to support proposal design in a govcon environment or showcase your light video editing or motion graphics skills.
• Follow up with Aretum's Talent Acquisition team one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.