📌 Core Information
🔹 Job Title: Marketing Designer
🔹 Company: Sporty Group
🔹 Location: South Africa
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating visually captivating content for marketing channels and social media platforms
- Collaborating with the marketing team to brainstorm and execute creative ideas for campaigns
- Producing dynamic and engaging motion graphics to support marketing initiatives
- Using data-driven insights to continuously improve and refine designs
ASSUMPTION: This role requires a strong creative background with a focus on visual storytelling and a solid understanding of marketing channels and trends.
📋 Key Responsibilities
✅ Develop visually appealing content for diverse marketing channels, including Google ads, social media platforms, display ads, with a focus on achieving both performance and brand marketing goals.
✅ Collaborate with our marketing team to brainstorm and execute creative ideas for marketing campaigns. Your designs will play a crucial role in capturing the audience's attention and conveying our brand message effectively.
✅ Adapt your design approach to different channels, ensuring that your work is optimized for each platform's unique requirements.
✅ Stay up-to-date with the latest design trends and marketing strategies to ensure our visuals are always on the cutting edge. This includes keeping an eye on trends specific to our industry and target audience.
✅ Work closely with our analytics and data teams to gather insights on the performance of your designs. You'll use data-driven insights to continuously improve and refine your work.
✅ Motion Graphics: Produce dynamic and engaging motion graphics to support our marketing initiatives. This includes creating video ads, and other motion-based content. You will need to provide examples of your motion graphics work as part of the application process.
ASSUMPTION: This role requires a mix of creative and analytical skills, with a strong emphasis on visual storytelling and data-driven decision making.
🎯 Required Qualifications
Education: Degree qualified in Graphic Design or a related field.
Experience: 2-5 years of experience in graphic design, with a focus on marketing and motion graphics.
Required Skills:
- Proficient in design tools within the Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro, After Effects, etc.) and other relevant software.
- Strong creative skills with a portfolio showcasing your ability to create compelling visuals across different marketing channels.
- Experience with Motion Graphics: Proven ability to create and execute motion graphics to create dynamic content for digital marketing. Please include examples of your motion graphics work in your portfolio or application.
- Familiarity with various marketing platforms and their best design practices, including Google ads, display ads, and social media.
- Excellent communication and collaboration skills. You'll be working closely with cross-functional teams, so effective communication is key.
- Strong project management skills to handle multiple projects and meet deadlines.
- A knack for generating innovative ideas that align with our marketing objectives.
- A proactive and self-motivated mindset, always eager to learn and adapt to changing marketing landscapes.
Preferred Skills:
- Experience working in a fast-paced, dynamic environment.
- Fluency in multiple languages.
ASSUMPTION: Candidates with a strong portfolio showcasing their creative skills and experience in motion graphics will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ZAR 350,000 - 500,000 per year, based on industry standards for a Marketing Designer with 2-5 years of experience in South Africa.
Benefits:
- Quarterly bonuses
- Flexible working hours
- Top-of-the-line equipment
- Referral bonuses
- 28 days paid annual leave
- Annual company retreat
- Highly talented, professional co-workers in a global, multicultural organization
- Payment via DEEL, a world-class online wallet system
- Small team size for high impact
- Globally established and successful business offering stability and security
Working Hours: Full-time position with flexible working hours. The role may require occasional work outside of regular hours to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Sporty Group operates in the spectator sports industry, with a focus on consumer internet and technology platforms. The company serves millions of daily active users across the globe via technology and operations hubs across more than 10 countries and 3 continents.
Company Size: Sporty Group has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Sporty Group was founded in 2013 and has since grown into a globally established and successful business.
Company Description:
- Sporty Group is a consumer internet and technology business with unrivaled sports media, gaming, social, and fintech platforms that serve millions of daily active users across the globe.
- The company's success is driven by its ability to attract and retain intelligent, energetic, and passionate team members who are committed to creating value and driving growth.
- Sporty Group offers a dynamic and flexible work life that empowers employees to create value and rewards them generously based on their contribution.
Company Specialties:
- Sports media
- Gaming
- Social platforms
- Fintech
Company Website: www.sportygroup.com
ASSUMPTION: Sporty Group's global presence and focus on consumer internet and technology platforms provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing designer with 2-5 years of experience. The position offers opportunities for growth and advancement within the company.
Reporting Structure: The Marketing Designer will report directly to the Marketing Design Lead and collaborate with cross-functional teams, including marketing, analytics, and data teams.
Work Arrangement: This is an on-site, full-time position with flexible working hours. The role may require occasional work outside of regular hours to meet project deadlines.
Growth Opportunities:
- Advancement to a senior marketing designer role or a leadership position within the marketing design team.
- Expansion into other areas of the business, such as product design or user experience.
- Opportunities to work on high-impact projects and campaigns that drive business growth and user engagement.
ASSUMPTION: The Marketing Designer role at Sporty Group offers strong potential for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Sporty Group's South African office is a dynamic and collaborative workspace that fosters creativity and innovation.
Office Location(s): The South African office is located in Johannesburg, with additional offices in London and other global locations.
Geographic Context:
- South Africa has a vibrant and growing digital marketing industry, with a strong focus on creativity and innovation.
- The country offers a diverse and multicultural environment, with a rich history and cultural heritage.
- Johannesburg, the largest city in South Africa, is a major economic hub with a thriving arts and entertainment scene.
Work Schedule: Full-time position with flexible working hours. The role may require occasional work outside of regular hours to meet project deadlines.
ASSUMPTION: The South African office at Sporty Group provides a dynamic and collaborative work environment that supports creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Design challenge or portfolio review with the marketing design team
- Final interview with the marketing design lead and other stakeholders
Key Assessment Areas:
- Creative portfolio and design skills
- Understanding of marketing channels and best design practices
- Communication and collaboration skills
- Problem-solving and project management skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant design and marketing experience.
- Prepare a strong portfolio showcasing your creative skills and motion graphics work.
- Research Sporty Group's company culture and values to demonstrate your alignment with the organization.
- Be prepared to discuss your design process and how you approach creative challenges.
ATS Keywords: Marketing Designer, Graphic Design, Adobe Creative Suite, Motion Graphics, Marketing Campaigns, Social Media, Google Ads, Display Ads, Design Trends, Innovative Ideas, Self-Motivated, Visual Content
ASSUMPTION: The application process for the Marketing Designer role at Sporty Group is designed to assess candidates' creative skills, marketing knowledge, and cultural fit within the organization.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro, After Effects)
- Motion graphics software (e.g., Cinema 4D, Blender, or other relevant tools)
- Project management tools (e.g., Asana, Trello, or JIRA)
- Analytics and data visualization tools (e.g., Google Analytics, Tableau, or Power BI)
ASSUMPTION: The tools and technologies listed are commonly used in the marketing design industry and may vary depending on the specific needs of the role and the organization.
👔 Cultural Fit Considerations
Company Values:
- Intelligent and energetic team members
- Passion for the company's products and serving its users
- Dynamic and flexible work life that empowers employees to create value
- Generous rewards based on individual contribution
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision making
- Adaptability and continuous learning
- Proactive and self-motivated mindset
Self-Assessment Questions:
- Do you have a strong portfolio showcasing your creative skills and experience in motion graphics?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to changing marketing landscapes?
- Do you have excellent communication and collaboration skills, with a proven ability to work effectively with cross-functional teams?
- Are you passionate about sports, gaming, or other consumer internet and technology platforms?
ASSUMPTION: Candidates who align with Sporty Group's company values and work style will be well-suited to the Marketing Designer role and the organization's culture.
⚠️ Potential Challenges
- The role may require occasional work outside of regular hours to meet project deadlines.
- The dynamic and fast-paced work environment may present challenges for candidates who prefer a more structured or predictable work environment.
- The role may require candidates to work on multiple projects simultaneously, requiring strong project management skills and the ability to prioritize tasks effectively.
- The South African office is located in Johannesburg, which may present challenges for candidates who are not familiar with the local culture or language.
ASSUMPTION: The potential challenges listed are specific to the Marketing Designer role at Sporty Group and may vary depending on the individual candidate's preferences and circumstances.
📈 Similar Roles Comparison
- Unlike other marketing design roles, this position focuses heavily on motion graphics and the creation of dynamic and engaging visual content for digital marketing channels.
- The role offers a unique opportunity to work in the spectator sports industry, with a focus on consumer internet and technology platforms.
- Career progression in this role may lead to advancement within the marketing design team or expansion into other areas of the business, such as product design or user experience.
ASSUMPTION: The Marketing Designer role at Sporty Group offers a unique blend of creative and analytical skills, with a focus on visual storytelling and data-driven decision making.
📝 Sample Projects
- Designing a series of visually captivating social media graphics to promote an upcoming sports event
- Creating a set of engaging motion graphics to support a marketing campaign for a new gaming platform
- Developing a suite of brand guidelines and templates to ensure consistent visual representation across all marketing channels
ASSUMPTION: The sample projects listed are representative of the types of creative and marketing challenges that the Marketing Designer may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration process between the marketing design team and other departments within the organization?
- How does Sporty Group support the professional development and growth of its marketing design team members?
- Can you provide examples of successful marketing campaigns that the company has executed in the past, and how the marketing design team contributed to their success?
- How does Sporty Group measure the performance of its marketing design efforts, and how can I use data-driven insights to improve my work?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the organization, and the cultural fit between the candidate and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant design and marketing experience.
- Prepare a strong portfolio showcasing your creative skills and motion graphics work.
- Research Sporty Group's company culture and values to demonstrate your alignment with the organization.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
