Marketing Designer

📌 Core Information

🔹 Job Title: Marketing Designer

🔹 Company: Sift Stack, Inc.

🔹 Location: San Francisco, California, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Defining and evolving Sift's visual brand
• Designing external-facing materials across various touchpoints
• Collaborating with marketing, product, and sales teams
• Creating clear, compelling visuals for a technical audience
• Building brand cohesion and maintaining visual systems

ASSUMPTION: This role requires a strong understanding of technical B2B audiences and a passion for technology and space.

📋 Key Responsibilities

✅ Design Sift’s external-facing materials: website graphics, landing pages, social posts, diagrams, visuals, slide decks, and more

✅ Collaborate with marketing and product teams to translate product capabilities into clear, compelling visuals

✅ Build brand cohesion across every touchpoint—from web to sales assets to motion

✅ Design and maintain our visual systems to support scale as the company grows

✅ Own execution and quality across GTM initiatives

✅ Develop new design patterns for how we explain complex ideas and workflows

✅ Create artifacts that help buyers understand the product: visual explainers, conceptual diagrams, product visuals

✅ Stay closely aligned with product and product marketing to ensure our visual language evolves with the product

ASSUMPTION: This role requires a high level of autonomy and collaboration, with a wide surface area of impact.

🎯 Required Qualifications

Education: Bachelor's degree in Design or a related field (or equivalent experience)

Experience: 3+ years of experience in a designer role, with 2+ years in technical B2B environments

Required Skills:

• Strong portfolio showing range across web, brand, marketing, and visual storytelling
• Ability to work autonomously and own the end-to-end design process
• Comfortable turning ambiguous ideas into concrete visual outputs
• Highly collaborative, with strong communication skills and design rationale
• Deep appreciation for technical audiences—engineers, operators, decision-makers
• Figma fluency required; bonus points for motion, Webflow, or frontend familiarity

Preferred Skills:

• Experience working with design agencies
• Familiarity with aerospace, defense, or advanced manufacturing industries

ASSUMPTION: Candidates should have a strong design portfolio and be comfortable working in a fast-paced, startup environment.

💰 Compensation & Benefits

Salary Range: $100,000 - $130,000 per year

Benefits:

• Equity
• Benefits

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is based on industry standards for a mid-level marketing designer role in the San Francisco Bay Area.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, with a focus on data infrastructure for next-generation machines

Company Size: Small (11-50 employees)

Founded: 2022

Company Description:

• Sift is transforming how modern machines are built and operated
• Provides a unified solution for ingesting, storing, and analyzing vast amounts of machine data
• Empowers engineers to make sense of enormous amounts of information
• Born from the challenges of spaceflight, aiming to accelerate technological progress

Company Specialties:

• Data infrastructure
• Machine learning
• Technical marketing

Company Website: http://www.siftstack.com

ASSUMPTION: Sift is a fast-growing startup with a strong focus on innovation and technology.

📊 Role Analysis

Career Level: Mid-level Marketing Designer

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Remote (Telecommute), with the option to work on-site in El Segundo, California

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunity to shape the visual brand of a fast-growing startup
• Chance to work with a diverse range of teams and industries

ASSUMPTION: This role offers significant growth potential and the chance to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (Remote and On-site)

Office Location(s): El Segundo, California

Geographic Context:

• San Francisco is a major tech hub with a vibrant design community
• El Segundo is located near Los Angeles, with a growing tech industry
• Both locations offer a diverse range of cultural and recreational opportunities

Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely

ASSUMPTION: The work environment is fast-paced, collaborative, and focused on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Initial screening call with the Head of Marketing
• Design challenge or case study presentation
• Final interview with the CEO and/or other team members

Key Assessment Areas:

• Design skills and portfolio
• Communication and collaboration skills
• Understanding of technical B2B audiences
• Alignment with company values and culture

Application Tips:

• Include a link to your design portfolio with your application
• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare for the design challenge or case study presentation by researching Sift's products and industry

ATS Keywords: Marketing Designer, Visual Identity, Brand Cohesion, Collaboration, Communication, Figma, Webflow, Frontend Familiarity, Visual Storytelling, Technical B2B, Marketing, Product Marketing, Sales Enablement, Creative Execution, Design Patterns, Visual Systems

ASSUMPTION: The application process is designed to assess the candidate's design skills, communication abilities, and cultural fit with the company.

🛠️ Tools & Technologies

• Figma
• Webflow
• Frontend frameworks (bonus)
• Motion design tools (bonus)

ASSUMPTION: Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Focused on growth and learning

Self-Assessment Questions:

• Do you have a genuine passion for technology and space?
• Are you comfortable working autonomously and collaborating with diverse teams?
• Do you thrive in fast-paced, startup environments?

ASSUMPTION: Candidates should be comfortable working in a fast-paced, collaborative environment and have a strong appreciation for technical audiences.

⚠️ Potential Challenges

• Working with a diverse range of teams and industries
• Keeping up with the fast pace of a growing startup
• Balancing autonomy and collaboration in a remote work environment
• Managing multiple projects and deadlines

ASSUMPTION: These challenges can be overcome with strong communication, time management, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Unlike traditional marketing designer roles, this position requires a deep understanding of technical B2B audiences
• Sift's focus on data infrastructure and next-generation machines sets it apart from other companies in the software development industry
• This role offers significant growth potential and the chance to shape the visual brand of a fast-growing startup

ASSUMPTION: This role is unique in its focus on technical B2B audiences and the opportunity to shape the visual brand of a fast-growing startup.

📝 Sample Projects

• Designing a comprehensive visual system for Sift's website and marketing materials
• Creating a series of visual explainers to help buyers understand Sift's products
• Developing a set of design patterns for explaining complex ideas and workflows

ASSUMPTION: These projects are designed to showcase the candidate's ability to create clear, compelling visuals for a technical audience.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Sift?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Sift support the professional growth and development of its employees?
• What is the company's long-term vision for its visual brand, and how can this role contribute to it?
• How does Sift approach remote work and collaboration?

ASSUMPTION: These questions are designed to assess the company's goals, culture, and support for the candidate's professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a link to your design portfolio with your application
• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare for the design challenge or case study presentation by researching Sift's products and industry
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.