Marketing Designer

📌 Core Information

🔹 Job Title: Marketing Designer

🔹 Company: Speak

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Collaborating with marketing teams to design creative assets
• Developing and executing ad campaigns across various platforms
• Analyzing performance data and iterating on assets to improve performance
• Working with international teams to create cohesive marketing materials

ASSUMPTION: This role requires a strong generalist designer with extensive marketing experience who can work effectively with both local and international teams.

📋 Key Responsibilities

✅ Partner with marketers to design creative roadmap, synthesizing audience insights and current trends to concept winning ads, converting landing pages, and emails worth reading.

✅ Own the digital asset design work for our marketing channels from ads, to landing pages, to CRM. This spans static/graphic and motion design, video editing for live action, influencer work, and more.

✅ Work with contract designers and agencies to help scale our design efforts not only in the US but in our emerging markets, and create templates and brand guidelines to ensure the quality of our design.

✅ Create an understanding of the performance of our creative assets, in partnership with analytics and marketing.

✅ Synthesize performance data with customer insights and surveys to improve the communication of our marketing messaging and our ads performance in partnership with our marketers, iterating on assets to improve performance.

ASSUMPTION: This role requires a high level of collaboration, attention to detail, and the ability to work effectively with both data and creative teams.

🎯 Required Qualifications

Education: Bachelor's degree in Design or a related field (or equivalent experience)

Experience: 3+ years of design experience, with at least 2+ years in marketing-specific roles

Required Skills:

• Proven success in developing campaign assets across established and emerging ad platforms
• Solid understanding of consumer behavior and digital marketing trends across social media and CRM
• Proficient in the latest design softwares: Figma, After Effects, Illustrator, Photoshop, and additional relevant programs

Preferred Skills:

• Experience designing a consumer/content-forward app, audio and speaking experiences
• Personal interest in language learning

ASSUMPTION: While a degree in design is preferred, relevant experience may be considered equivalent.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (based on experience and market rates for the San Francisco Bay Area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and company holidays
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: Full-time, typically 9:00 AM - 5:00 PM PST, with flexibility for team meetings and project deadlines

ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the San Francisco Bay Area. Final compensation will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Speak is a language learning app that uses AI to provide users with a personalized, conversational learning experience. The company operates in the competitive and rapidly evolving edtech industry.

Company Size: Speak has 51-200 employees, making it a mid-sized company with a relatively flat organizational structure. This size allows for ample opportunities for growth and impact.

Founded: Speak was founded in 2016 by Connor Zwick and Andrew Hsu. The company has since grown to become a global leader in AI-powered language learning, with offices in San Francisco, Seoul, Tokyo, and Ljubljana.

Company Description:

• Speak is on a mission to reinvent the way people learn languages, starting with English, Spanish, and French
• The company aims to make language learning more accessible and effective by using AI to replicate the flow of a conversation
• Speak has achieved product-market fit in its initial markets and is expanding to new regions

Company Specialties:

• AI-powered language learning
• Conversational learning experiences
• Global expansion and market penetration

Company Website: https://www.speak.com/

ASSUMPTION: Speak's focus on AI and conversational learning sets it apart from traditional language learning platforms, offering applicants a unique opportunity to work at the intersection of technology and education.

📊 Role Analysis

Career Level: This role is suitable for a mid-career designer with 3-5 years of experience in marketing-specific roles. The position offers opportunities for growth and advancement within the company.

Reporting Structure: The Marketing Designer will report directly to the Marketing Manager and collaborate with various teams, including marketing, analytics, and design.

Work Arrangement: This role is on-site, with the option for flexible work hours and remote work as needed.

Growth Opportunities:

• Expanding the role's responsibilities as the company grows and enters new markets
• Potential to lead or mentor junior designers in the future
• Opportunities to work on diverse projects and campaigns across various platforms

ASSUMPTION: The Marketing Designer role offers a unique opportunity to work on high-impact projects and contribute to the company's growth and success.

🌍 Location & Work Environment

Office Type: Speak's San Francisco office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Speak's San Francisco office is located in the heart of the city, with easy access to public transportation and nearby amenities.

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup scene and a diverse, multicultural population
• The city offers a wide range of cultural attractions, including museums, galleries, and performing arts venues
• San Francisco has a Mediterranean climate, with mild winters and cool summers

Work Schedule: The Marketing Designer will work standard business hours, with the option for flexible scheduling as needed.

ASSUMPTION: Speak's San Francisco office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• Design challenge or case study presentation
• Final on-site or video interview with the marketing team and other stakeholders

Key Assessment Areas:

• Portfolio and design skills
• Marketing experience and understanding of consumer behavior
• Collaboration and communication skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant marketing and design experience in your resume and cover letter
• Include a portfolio showcasing your design skills and marketing campaign work
• Prepare for the design challenge or case study presentation by researching Speak's brand and marketing efforts
• Demonstrate your understanding of Speak's mission and values during the interview process

ATS Keywords: Marketing Designer, Ad Campaigns, Consumer Behavior, Digital Marketing, Figma, After Effects, Illustrator, Photoshop, Collaboration, Iteration, Analytics, Brand Guidelines

ASSUMPTION: Speak's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Figma
• After Effects
• Illustrator
• Photoshop
• Additional relevant design and video editing software

ASSUMPTION: The Marketing Designer will be expected to be proficient in the latest design software and tools, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Speak is focused on reinventing language learning and making it accessible to everyone
• User-centric: The company prioritizes the needs and preferences of its users in all decision-making processes
• Collaborative: Speak values open communication, teamwork, and cross-functional collaboration

Work Style:

• Dynamic and fast-paced: Speak operates in a rapidly evolving industry and expects its employees to be adaptable and proactive
• Data-driven: The company uses data and analytics to inform its marketing strategies and product development
• Creative and innovative: Speak encourages its employees to think outside the box and challenge the status quo

Self-Assessment Questions:

• Do you share Speak's passion for democratizing access to high-quality language education?
• Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
• Do you have a proven track record of creating effective marketing campaigns that drive results?

ASSUMPTION: Speak's company culture values creativity, collaboration, and a strong commitment to its mission and users.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Collaborating effectively with international teams across different time zones
• Adapting to changes in marketing strategies and priorities
• Keeping up with the latest design trends and technologies

ASSUMPTION: The Marketing Designer role presents unique challenges and opportunities for growth and development within the company.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on user-centric design and conversational learning experiences
• Speak's global presence and expansion into new markets offer unique opportunities for international collaboration and growth
• This role provides a unique opportunity to work at the intersection of technology, education, and marketing

ASSUMPTION: The Marketing Designer role at Speak is distinct from similar roles at other companies, offering a unique blend of marketing, design, and technology-focused responsibilities.

📝 Sample Projects

• Developing a comprehensive brand style guide for Speak's marketing materials
• Creating a series of engaging ad campaigns for Speak's social media platforms, targeting different user segments
• Designing and implementing a user-friendly onboarding experience for new Speak users

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Marketing Designer at Speak.

❓ Key Questions to Ask During Interview

• How does Speak plan to expand its user base and enter new markets in the coming years?
• What are the most effective marketing channels for reaching Speak's target audience?
• How does Speak measure the success of its marketing campaigns, and how can I contribute to improving their performance?
• What opportunities are there for growth and advancement within the marketing team and the company as a whole?
• How does Speak support the professional development and growth of its employees?

ASSUMPTION: These interview questions are designed to help candidates better understand Speak's marketing strategies, company culture, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your relevant marketing and design experience
• Prepare a portfolio showcasing your design skills and marketing campaign work
• Prepare for the design challenge or case study presentation by researching Speak's brand and marketing efforts
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.