Marketing Designer

📌 Core Information

🔹 Job Title: Marketing Designer

🔹 Company: Lusha

🔹 Location: Israel (Remote)

🔹 Job Type: Full-time

🔹 Category: Design, Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Israel only)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging marketing assets to drive user understanding and conversions
• Collaborating with the marketing team to ensure visual communication aligns with business goals and brand guidelines
• Designing page layouts that are pixel-perfect, inspiring, and user-friendly
• Representing the Lusha brand and continually improving marketing efforts
• Working with a fast-moving, cross-functional team to meet deadlines and prioritize team success

ASSUMPTION: This role requires a strong online design portfolio and at least 4 years of marketing experience. Proficiency in Adobe Suite and Figma, along with strong communication skills and attention to detail, are essential.

📋 Key Responsibilities

✅ Build and update marketing assets that overwhelm and engage potential users

✅ Construct creative concepts and communicate them clearly and simply

✅ Demonstrate a proactive approach in identifying opportunities for improvement and taking the initiative to address them and own design projects from A-Z

✅ Work collaboratively within the marketing team to gather information, understand the end goals, and strategize visual communication approaches, with the business goals in mind

✅ Design page layouts, ensuring they are pixel-perfect, inspiring, and user-friendly

✅ Ensure consistency with brand Guidelines; visual, voice, and tone

✅ Represent the Lusha brand by creating and following design standards for every project

✅ Work with the design team to continually improve our marketing efforts and make them more engaging for our customers

✅ Review your work using data and feedback, and apply what you learn to future projects

✅ Take ownership of important strategic projects from start to finish

✅ Communicate well with a fast-moving, cross-functional team to get things done

✅ Meet deadlines and raise flags if needed

ASSUMPTION: This role requires a strong online design portfolio and at least 4 years of marketing experience with a solid understanding of the design process.

🎯 Required Qualifications

Education: Bachelor's degree in Design or a related field

Experience: At least 4 years of marketing experience

Required Skills:

• Strong online design portfolio that consists of web-based marketing campaigns and strong graphic principles
• Bachelor's degree in visual communication
• Knowledge of the marketing industry and how design can impact marketing strategies, especially for SaaS companies
• Strong communication skills
• Positive attitude, team-oriented mindset, and willingness to prioritize the team’s success
• Ability to adapt, manage priorities, and meet deadlines in a fast-paced environment
• Ability to communicate complex concepts through simplified visuals
• Strong typography skills and attention to detail
• Hands-on experience in Adobe Suite and Figma
• Strong written and spoken English skills

Preferred Skills:

• Strong demonstrated Illustration skills
• Proven ability to build and enhance brand identity

ASSUMPTION: Candidates must have a strong online design portfolio and at least 4 years of marketing experience with a solid understanding of the design process. Proficiency in Adobe Suite and Figma, along with strong communication skills and attention to detail, are essential.

💰 Compensation & Benefits

Salary Range: The salary range for this role is $70,000 - $100,000 USD per year, based on experience and market conditions. This estimate is based on industry standards for a Marketing Designer role in the tech industry, considering the required experience level and location.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company matching
• Generous PTO and holiday policy
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely from Israel

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Sales Intelligence and Lead Generation

Company Size: 201-500 employees, which means a mid-sized company structure with opportunities for growth and collaboration

Founded: 2016, with a history of rapid growth and success in the B2B sales market

Company Description:

• Lusha is a sales intelligence platform designed to help businesses get their next customers
• The platform provides access to the most accurate and fully compliant global database of companies and decision-makers
• Lusha empowers over 280,000 go-to-market teams worldwide, including Google, Snowflake, Palo Alto, deel, and Salesloft

Company Specialties:

• Data Availability
• Lead Gen
• Data Accuracy
• Sales Intelligence
• Lead Intelligence
• Lead Capture
• Data Enrichment
• Inside Sales
• Sales enablement
• Lead Generation
• Lead Nurturing
• Prospecting
• and Lead Generation Software

Company Website: https://www.lusha.com/

ASSUMPTION: Lusha is a well-established company in the sales intelligence industry, with a strong focus on data accuracy and user experience. They value innovation, collaboration, and trust among their employees.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing team

Reporting Structure: This role reports directly to the Marketing Manager and works collaboratively with the marketing team

Work Arrangement: Remote (Israel only), with flexible hours and the option to work on-site if preferred

Growth Opportunities:

• Advancement within the marketing team, such as a Senior Marketing Designer or Marketing Manager role
• Expanding skills and expertise in marketing design and strategy
• Potential opportunities in other departments, such as product design or user experience

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: Remote-first, with the option to work on-site at the company's headquarters in Boston, Massachusetts

Office Location(s): 800 Boylston St, Suite 1410, Boston, Massachusetts 02199, US

Geographic Context:

• Israel has a thriving tech industry and a strong startup ecosystem
• The remote work arrangement allows for flexibility and work-life balance
• The company's headquarters in Boston, Massachusetts, offers opportunities for on-site collaboration and networking

Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely from Israel

ASSUMPTION: The remote work arrangement allows for flexibility and work-life balance, while the company's headquarters in Boston, Massachusetts, offers opportunities for on-site collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Design challenge or test project
• Final interview with the Marketing Manager and/or other team members

Key Assessment Areas:

• Design skills and portfolio
• Communication and collaboration skills
• Problem-solving and adaptability
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant design and marketing experience
• Include a link to your online design portfolio, showcasing your best work and explaining your design process
• Prepare for the design challenge or test project by researching Lusha's brand guidelines and marketing materials
• Be ready to discuss your design process, creative concepts, and how you approach visual communication

ATS Keywords: Marketing Designer, Graphic Design, Visual Communication, Adobe Suite, Figma, Typography, Brand Identity, Marketing Experience, SaaS, Sales Intelligence, Lead Generation

ASSUMPTION: The application process for this role may include a design challenge or test project, assessing the candidate's design skills and problem-solving abilities.

🛠️ Tools & Technologies

• Adobe Suite (Photoshop, Illustrator, InDesign)
• Figma
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Project management tools (e.g., Asana, Trello, Jira)
• Design inspiration and collaboration platforms (e.g., Dribbble, Behance, Pinterest)

ASSUMPTION: This role requires proficiency in Adobe Suite and Figma, with additional tools and technologies used for project management, collaboration, and design inspiration.

👔 Cultural Fit Considerations

Company Values:

• Simplicity
• Collaboration
• Trust

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on innovation and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a strong portfolio showcasing your design skills and creative concepts?

ASSUMPTION: Lusha values candidates who are adaptable, collaborative, and committed to continuous learning and improvement. A strong portfolio and relevant marketing experience are essential for this role.

⚠️ Potential Challenges

• Managing priorities and meeting deadlines in a fast-paced environment
• Adapting to a remote work arrangement and maintaining productivity
• Balancing creative freedom with brand guidelines and business goals
• Keeping up with industry trends and best practices in marketing design

ASSUMPTION: This role may present challenges related to time management, remote work, and staying current with industry trends and best practices.

📈 Similar Roles Comparison

• Marketing Designer vs. Graphic Designer: A Marketing Designer focuses on visual communication that drives conversions and aligns with business goals, while a Graphic Designer may have a broader focus on visual aesthetics and branding
• Marketing Designer vs. UX/UI Designer: A Marketing Designer focuses on visual communication and branding, while a UX/UI Designer focuses on user experience and interface design for digital products
• Career path: Marketing Designer → Senior Marketing Designer → Marketing Manager → Director of Marketing → VP of Marketing

ASSUMPTION: This role is similar to other marketing design roles, with a focus on visual communication and branding. The career path for this role may include advancement within the marketing team or other departments.

📝 Sample Projects

• Redesigning marketing materials to improve user engagement and conversions
• Creating a visual identity for a new marketing campaign or product launch
• Developing design systems and style guides to ensure brand consistency across marketing channels

ASSUMPTION: Sample projects for this role may include marketing materials, campaigns, and design systems, with a focus on user engagement, conversions, and brand consistency.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Lusha?
• What are the most significant challenges facing the marketing team currently, and how can this role address them?
• How does Lusha support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Lusha measure the success of its marketing efforts, and how can this role contribute to those metrics?

ASSUMPTION: Key questions to ask during the interview should focus on the role's fit within the marketing strategy, challenges facing the team, professional growth opportunities, and performance metrics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant design and marketing experience
• Prepare a portfolio showcasing your best work and explaining your design process
• Prepare for the design challenge or test project by researching Lusha's brand guidelines and marketing materials
• Follow up with the HR team one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.