📌 Core Information
🔹 Job Title: Marketing Designer
🔹 Company: Experian
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Designing cross-platform experiences with a mobile-first approach
- Supporting marketing teams to drive positive customer experiences
- Exceeding performance targets for new and existing consumer propositions
- Collaborating with teams to ensure designs align with brand image and usability standards
- Evolving brand experience on social and display advertising
ASSUMPTION: This role requires a strong understanding of user-centered design principles and experience working in a commercial design team.
📋 Key Responsibilities
✅ Create social assets for different social platforms including static and video content
✅ Provide advice and guidance on campaign aesthetics by presenting concepts and ideas
✅ Produce onsite display advertising for marketing campaigns, understanding cross-platform campaigns and best practices
✅ Produce email designs and work closely with CRM to evolve email presence and visual identity
✅ Collaborate with marketing teams to ensure all designs align with brand image and meet usability standards
✅ Work with the design lead to evolve brand experience on social and display advertising
✅ Produce on-brand internal presentations and launch videos
✅ Be data-driven and interested in testing and improving designs, suggesting ways to evolve and shape creative
ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to manage multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Design or a related field
Experience: Proven experience within a commercial design team
Required Skills:
- Deep knowledge of the design process
- Understanding of typography and layout, and how designs adapt for different platforms
- Experience with digital design best practices
- Flexibility to work in a cross-functional environment with multiple priorities
- Proficient in design tools (preferably Figma) and Adobe CC including After Effects
Preferred Skills:
- Experience with email marketing software
- Knowledge of accessibility standards
ASSUMPTION: Candidates with a strong portfolio showcasing their design skills and experience working on marketing campaigns will be prioritized.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on experience and market rates for the London area)
Benefits:
- Hybrid working
- Great compensation including discretionary bonus
- Core benefits include pension, Bupa healthcare, Sharesave scheme and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Working Hours: Full-time, 37.5 hours per week. Flexible working hours may be available.
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the London area. The final salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Experian is a global data and technology company, powering opportunities for people and businesses around the world. They operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
Company Size: Experian is a FTSE 100 Index company with a team of 22,500 people across 32 countries. Their corporate headquarters are in Dublin, Ireland.
Founded: Experian was founded in 1960 and has since grown into a global leader in data and analytics.
Company Description:
- Experian helps to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using their unique combination of data, analytics and software.
- They invest in people and new advanced technologies to unlock the power of data.
- Experian is committed to creating a better tomorrow together, with a focus on diversity, equity, and inclusion.
Company Specialties:
- Credit Services
- Fraud Management
- Marketing Services
- Decision Analytics
- Data Management
Company Website: experian.com
ASSUMPTION: Experian's global presence and diverse range of services provide unique opportunities for growth and development within the company.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers opportunities for growth and progression within the marketing department and the wider organization.
Reporting Structure: The Marketing Designer will report to the Lead Marketing Designer and work closely with various marketing teams.
Work Arrangement: Hybrid working. The role requires on-site presence at the London office for collaboration and meetings, with the option to work remotely for some days.
Growth Opportunities:
- Progression within the marketing department or wider organization
- Developing skills in user research, data analysis, and campaign strategy
- Gaining experience in managing and mentoring junior designers
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities.
Office Location(s): 80 Victoria Street, London, United Kingdom
Geographic Context:
- London is a vibrant, multicultural city with a thriving job market and numerous opportunities for personal and professional growth.
- The office is located in the heart of London, close to public transportation and various amenities.
- The city offers a wide range of cultural, social, and recreational activities.
Work Schedule: Full-time, 37.5 hours per week. Flexible working hours may be available.
ASSUMPTION: The hybrid work arrangement allows for a healthy work-life balance while still fostering collaboration and creativity within the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Design challenge or portfolio review
- Final interview with the hiring manager and team members
Key Assessment Areas:
- Design skills and portfolio
- Understanding of user-centered design principles
- Problem-solving and creativity
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your design skills and experience working on marketing campaigns
- Include a portfolio showcasing your design work, with a focus on marketing-related projects
- Prepare for the design challenge or portfolio review by selecting your best work and being ready to discuss your design process and decisions
- Research Experian and the role to demonstrate your enthusiasm and understanding of the company and the position
ATS Keywords: Marketing Designer, User-Centered Design, Cross-Platform Design, Typography, Layout, Design Tools, Adobe CC, After Effects, Email Design, Social Media Assets, Display Advertising, Campaign Aesthetics, Creative Optimization
ASSUMPTION: The interview process will focus on assessing the candidate's design skills, creativity, and cultural fit within the team and the organization.
🛠️ Tools & Technologies
- Figma (preferred)
- Adobe Creative Cloud (Photoshop, Illustrator, After Effects)
- Email marketing software (e.g., Mailchimp, Campaign Monitor)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in the listed tools is essential for success in this role. Candidates with experience using alternative tools are encouraged to highlight their transferable skills.
👔 Cultural Fit Considerations
Company Values:
- Inclusive
- Curious
- Empowered
- Accountable
- Open
Work Style:
- Collaborative
- Agile
- Data-driven
- Creative
Self-Assessment Questions:
- How do you embody Experian's values in your daily work?
- Describe a time when you had to adapt your design approach to meet the needs of a diverse audience.
- How do you stay organized and manage multiple priorities in a fast-paced environment?
ASSUMPTION: Candidates who demonstrate a strong alignment with Experian's values and work style will be prioritized.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Adapting designs to meet the needs of various platforms and audiences
- Working collaboratively with diverse teams to ensure brand consistency
- Keeping up with industry trends and best practices in digital design
ASSUMPTION: Candidates with strong organizational skills, adaptability, and a proactive approach to learning will be best suited to overcome these challenges.
📈 Similar Roles Comparison
- Unlike other marketing designer roles, this position focuses on mobile-first design approaches and cross-platform experiences
- Experian's global presence offers unique opportunities for growth and development within the organization
- This role provides exposure to various aspects of marketing, from social media and email campaigns to display advertising and internal communications
ASSUMPTION: Candidates with experience in similar roles within global organizations will be well-suited to this position.
📝 Sample Projects
- Redesigning a marketing campaign to optimize performance across multiple platforms
- Creating a series of social media assets to promote a new product launch
- Developing an email marketing strategy to improve open rates and click-through rates
ASSUMPTION: Candidates with experience working on similar projects will be well-prepared for the responsibilities of this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- How does Experian support the professional development of its designers?
- Can you provide an example of a recent marketing campaign that required a mobile-first design approach?
- How does Experian foster a culture of inclusivity and diversity within its teams?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how do designers contribute to improving these metrics?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates the candidate's interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your design skills and experience working on marketing campaigns
- Prepare a portfolio showcasing your design work, with a focus on marketing-related projects
- Research Experian and the role to demonstrate your enthusiasm and understanding of the company and the position
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
