Marketing Designer

📌 Core Information

🔹 Job Title: Marketing Designer

🔹 Company: Playson

🔹 Location: European Union (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Design

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (EU only)

🚀 Job Overview

Key aspects of this role include:

• Contributing to the visual identity of Playson across multiple touchpoints
• Delivering creative promo materials for product launches, campaigns, and partner activations
• Translating marketing needs into compelling visual assets that speak to the B2B audience
• Ensuring visual consistency and excellence across all channels

ASSUMPTION: This role requires a strong background in marketing design and a solid understanding of user engagement through design. Familiarity with the iGaming industry would be an asset but is not required.

📋 Key Responsibilities

✅ Contribute to the visual identity of Playson across multiple touchpoints

✅ Deliver creative promo materials for product launches, campaigns, and partner activations

✅ Translate marketing needs into compelling visual assets that speak to the B2B audience

✅ Ensure visual consistency and excellence across all channels, from landing pages to sales decks

ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Marketing, or a related field (or equivalent experience)

Experience: 2+ years of experience in marketing design, UI, or UI/UX

Required Skills:

• Proven ability to deliver brand visuals and marketing materials
• Strong understanding of composition, typography, layout, grid, color theory, marketing communication, and user engagement through design
• Confidence with tools such as Adobe Illustrator, Photoshop, After Effects, Figma, Blender, and Adobe XD
• Familiarity with usability principles and UI design best practices

Preferred Skills:

• Experience with 3D modeling and animation
• Fluency in additional languages (especially European languages)

ASSUMPTION: A strong portfolio showcasing the candidate's ability to deliver brand visuals and marketing materials is essential for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on experience and location)

Benefits:

• Transparent and systematic quarterly bonus system
• Flexible work schedule
• Remote work
• Unlimited paid vacation leave, including bank holidays
• Unlimited paid sick leave
• Reimbursement for professional development courses and training

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range is estimated based on the average marketing designer salary in the EU and the company's size. The benefits package is comprehensive and designed to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Playson operates in the competitive and dynamic iGaming industry, focusing on casino games, slot games, and mobile games.

Company Size: Playson is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.

Founded: Playson was founded in 2012 and has since grown to operate within 26 regulated markets and partner with over 200 companies globally.

Company Description:

• Playson is a digital entertainment supplier with a diverse portfolio of exciting online casino games.
• The company is strongly positioned to meet its ambitions of delivering entertainment and satisfaction to the lives of busy people worldwide.
• Playson's staff is based around the globe, with headquarters in Malta and Slovakia.

Company Specialties:

• Casino games
• Slot games
• Mobile games

Company Website: https://playson.com/

ASSUMPTION: Playson's focus on innovation and quality ensures that the company remains competitive in the iGaming industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-career designer looking to grow their skills and make a significant impact on a company's visual identity.

Reporting Structure: The Marketing Designer will report directly to the Head of Marketing or a similar role.

Work Arrangement: This role is remote, with a preference for candidates based in the European Union.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing or design team
• Opportunities to work on diverse projects and expand skillset
• Chance to contribute to the company's growth and success in the iGaming industry

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop new skills.

🌍 Location & Work Environment

Office Type: Remote (EU only)

Office Location(s): The company's headquarters are in Sliema, Malta, but employees can work remotely from anywhere in the European Union.

Geographic Context:

• The European Union offers a diverse range of cultures, time zones, and work environments.
• Candidates should be comfortable working remotely and collaborating with team members across different time zones.
• The iGaming industry is well-established in the EU, providing ample opportunities for networking and professional growth.

Work Schedule: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The remote work arrangement allows for greater flexibility and work-life balance, while the EU location provides access to a vibrant and growing iGaming industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• Design challenge or portfolio review
• Final interview with the hiring manager or team

Key Assessment Areas:

• Design skills and portfolio
• Understanding of marketing communication and user engagement through design
• Cultural fit and alignment with company values
• Problem-solving and creativity

Application Tips:

• Tailor your resume and portfolio to highlight relevant skills and experiences for this role
• Prepare examples of your work that demonstrate your ability to deliver brand visuals and marketing materials
• Research the company and industry to show your enthusiasm and understanding of the role

ATS Keywords: Marketing Design, UI, UI/UX, Brand Visuals, Logo Creation, Banners, Templates, UI Kits, Landing Pages, Campaign Visuals, Composition, Typography, Layout, Color Theory, User Engagement, Adobe Illustrator, Photoshop

ASSUMPTION: The application process may vary depending on the hiring manager or team, but the typical process involves several stages to assess the candidate's skills and cultural fit.

🛠️ Tools & Technologies

• Adobe Illustrator
• Adobe Photoshop
• Adobe After Effects
• Figma
• Blender
• Adobe XD

ASSUMPTION: Proficiency in these tools is required for this role, and candidates should be comfortable using them to create high-quality visual assets.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Collaboration
• Customer focus

Work Style:

• Creative and innovative
• Collaborative and supportive
• Customer-focused and results-driven

Self-Assessment Questions:

• How do you stay up-to-date with the latest design trends and tools?
• Can you provide an example of a time when you had to work collaboratively to deliver a project on time?
• How do you ensure that your designs meet the needs of the target audience?

ASSUMPTION: Candidates should be able to demonstrate their alignment with Playson's values and work style to ensure a good cultural fit.

⚠️ Potential Challenges

• The iGaming industry is competitive and fast-paced, requiring designers to work quickly and efficiently
• The role may involve working on multiple projects simultaneously, requiring strong organizational skills and time management
• The remote work arrangement may present challenges in terms of communication and collaboration with team members across different time zones
• The role may require working outside of regular business hours to accommodate global time zones

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them in their application and interview.

📈 Similar Roles Comparison

• This role is similar to a Marketing Designer or UI/UX Designer role in other companies, but may have a stronger focus on B2B marketing and brand visuals
• The iGaming industry is unique, and candidates should be prepared to work in a dynamic and competitive environment
• Career progression in this role may involve moving into a leadership or management position within the marketing or design team

ASSUMPTION: Candidates should research similar roles in other companies and the iGaming industry to better understand the requirements and expectations of this role.

📝 Sample Projects

• Designing promotional materials for a new product launch
• Creating a brand style guide for a company rebrand
• Developing a UI kit for a new website or app
• Designing landing pages and other marketing materials for a campaign

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of projects they may work on in this role, but the specific projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the most important priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company measure the success of its marketing campaigns, and how will this role contribute to that success?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they will be working with, and to demonstrate their interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Playson careers page
• Tailor your resume and portfolio to highlight your relevant skills and experiences for this role
• Prepare examples of your work that demonstrate your ability to deliver brand visuals and marketing materials
• Research the company and industry to show your enthusiasm and understanding of the role
• Follow up with the hiring manager or team within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.