📌 Core Information
🔹 Job Title: Marketing Designer (Contract)
🔹 Company: Good Inside
🔹 Location: New York, United States (Hybrid Manhattan)
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Creating and iterating creative assets for various marketing channels
- Collaborating with copywriter and channel leads to bring campaigns to life
- Maintaining and evolving the visual language of the Good Inside brand
- Supporting rapid experimentation with new creative concepts
- Defining and building templates and processes to scale creative output efficiently
ASSUMPTION: This role requires a strong understanding of design for performance and the ability to work quickly and adaptably in a fast-paced environment.
📋 Key Responsibilities
✅ Concept, design, and iterate creative assets for:
- Paid social ads (Meta, TikTok, YouTube, etc.)
- Lifecycle channels (email, push, SMS)
- YouTube end cards and video elements
- Co-branded materials for strategic and corporate partnerships
✅ Translate marketing briefs into high-performing visuals with a clear understanding of channel best practices
✅ Collaborate daily with a copywriter and channel owners to build and test new creative ideas
✅ Maintain and evolve the visual language of the Good Inside brand across all marketing touchpoints
✅ Support rapid experimentation with new creative concepts, iterating based on performance data
✅ Help define and build templates and processes to scale creative output efficiently
ASSUMPTION: This role may require occasional overtime to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design, Marketing, or a related field (or equivalent experience)
Experience: 3-5 years of experience as a graphic or marketing designer, ideally within a fast-paced, digital-first marketing team
Required Skills:
- Expertise in Figma and Adobe Creative Suite
- Strong portfolio showcasing work across performance and brand channels
- Highly collaborative mindset
- Speed, adaptability, and a bias toward action
- Understanding of design for performance
Preferred Skills:
- Experience working on parenting, wellness, or consumer subscription brands
ASSUMPTION: Candidates with more than 5 years of experience may also be considered, depending on the strength of their portfolio and relevant skills.
💰 Compensation & Benefits
Salary Range: $60.00 - $72.00 per hour
Benefits:
- Hybrid work environment
- High-performing team committed to transforming parenting
- Culture that values direct communication, embraces challenges, and celebrates wins
Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely 2 days a week
ASSUMPTION: The salary range provided is an estimate based on industry standards for contract marketing designers with 3-5 years of experience in New York, United States.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Media
Company Size: 11-50 employees
Founded: 2022 (based on LinkedIn profile)
Company Description:
- Good Inside is a global parenting movement that gives parents a better way to see and solve challenges
- Focuses on the parent behind the parenting and the child behind the behavior to help families heal
- Offers personalized guidance, an AI-driven parenting advisor, and a global community of like-valued parents
Company Specialties:
- Parenting resources and support
- AI-driven parenting advisor
- Global parenting community
Company Website: http://www.goodinside.com
ASSUMPTION: Good Inside is a relatively new company, founded in 2022, and is focused on revolutionizing parenting resources and support through technology and community.
📊 Role Analysis
Career Level: Mid-level marketing designer
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Hybrid (3 days on-site in Manhattan, 2 days remote)
Growth Opportunities:
- Potential to take on more responsibilities as the company grows
- Opportunity to work on high-impact projects and campaigns
- Possibility to transition to a full-time role or take on a leadership position in the future
ASSUMPTION: As a contract role, growth opportunities may be limited, but the potential for full-time employment or leadership positions exists as the company continues to expand.
🌍 Location & Work Environment
Office Type: Midtown Manhattan office
Office Location(s): 1450 Broadway, Fl 29, New York, NY 10018, US
Geographic Context:
- New York, United States
- Diverse and multicultural city with a vibrant tech industry
- Access to various amenities, cultural attractions, and public transportation
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely 2 days a week
ASSUMPTION: The work environment may be fast-paced and dynamic, with a strong focus on collaboration and direct communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Portfolio review and creative challenge
- Final interview with the Marketing Manager and/or other team members
Key Assessment Areas:
- Portfolio and creative skills
- Collaboration and communication abilities
- Adaptability and problem-solving skills
- Alignment with company values and mission
Application Tips:
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role
- Prepare a cover letter explaining your interest in the role and how your skills and experiences make you a strong fit
- Be ready to discuss your design process and how you approach creative challenges
ATS Keywords: Marketing Designer, Graphic Design, Figma, Adobe Creative Suite, Performance Marketing, Brand Channels, Creative Iteration, Visual Communication
ASSUMPTION: The application process may take several weeks, depending on the company's hiring timeline and the number of applicants.
🛠️ Tools & Technologies
- Figma
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Social media platforms (Meta, TikTok, YouTube, etc.)
- Email marketing platforms (e.g., Mailchimp, HubSpot)
ASSUMPTION: The Marketing Designer may be required to learn and use new tools and technologies as needed to support the company's growth and evolving needs.
👔 Cultural Fit Considerations
Company Values:
- Focus on the parent behind the parenting and the child behind the behavior
- Direct communication and collaboration
- Embracing challenges and celebrating wins
Work Style:
- Fast-paced and dynamic
- Highly collaborative and cross-functional
- Focus on results and impact
Self-Assessment Questions:
- Do you thrive in fast-paced, collaborative environments?
- Are you comfortable working with a diverse range of stakeholders and providing creative solutions to meet their needs?
- Do you share Good Inside's commitment to helping families heal and bringing out the good inside everyone?
ASSUMPTION: Candidates who are highly adaptable, collaborative, and passionate about Good Inside's mission are likely to be a strong fit for the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with a diverse range of stakeholders and providing creative solutions that meet their needs
- Keeping up with the company's rapid growth and evolving needs
- Adapting to changes in the company's branding and visual language as it grows
ASSUMPTION: These challenges can be overcome by strong communication, adaptability, and a focus on results and impact.
📈 Similar Roles Comparison
- Unlike traditional parenting resources, Good Inside focuses on the parent behind the parenting and the child behind the behavior
- Good Inside's approach to parenting is evidence-based and supported by cutting-edge technology
- As a contract role, this position offers the opportunity to work on high-impact projects and campaigns without the long-term commitment of a full-time position
ASSUMPTION: This role is unique in its focus on the parent behind the parenting and the child behind the behavior, as well as its use of technology to support evidence-based parenting resources and community.
📝 Sample Projects
- Designing a social media campaign to promote a new parenting resource or tool
- Creating co-branded materials for a partnership with a parenting influencer or organization
- Developing a series of email newsletters to engage and retain users
ASSUMPTION: These projects are intended to give candidates an idea of the types of creative challenges they may face in this role, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Good Inside measure the success of its marketing campaigns, and how can this role contribute to that process?
- What opportunities are there for growth and professional development in this role?
- How does Good Inside support work-life balance for its employees, particularly those in hybrid or remote roles?
- What is the company's long-term vision for the marketing team and the role of the Marketing Designer within that vision?
ASSUMPTION: These questions are intended to help candidates better understand the company's priorities, culture, and long-term goals, as well as the specific needs and expectations of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role
- Prepare a cover letter explaining your interest in the role and how your skills and experiences make you a strong fit
- Be ready to discuss your design process and how you approach creative challenges during the portfolio review and creative challenge stages of the interview process
- Follow up with the Hiring Manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
