📌 Core Information
🔹 Job Title: Marketing Designer (Contract)
🔹 Company: Mission Lane
🔹 Location: Remote, United States
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (3-month contract)
🚀 Job Overview
Key aspects of this role include:
- Leading design initiatives for marketing and product expansion
- Focusing on conversion and storytelling through digital marketing assets
- Developing scalable design systems for future growth
- Collaborating with cross-functional teams to deliver impactful campaigns
ASSUMPTION: This role requires a balance of creative and strategic thinking, with a strong focus on performance-driven design.
📋 Key Responsibilities
✅ Landing Pages & Product Expansion:
- Design and launch new landing pages for credit card products
- Refresh landing pages to reflect new product lines with a more differentiated and creative brand presence
- Develop modular templates that allow for future scalability
- Provide creative support for ongoing product launches and refinements including ads, direct mail, and more
✅ Digital Campaigns:
- Lead creative direction and asset design for digital marketing campaigns
- Create static display ads and paid social creative
- Partner with the performance marketing team to test and optimize assets
✅ Marketing Design System:
- Define and document marketing-specific visual guidelines including illustration and photography styles, templates and layouts, color usage, and overall visual tone and direction for marketing efforts
ASSUMPTION: This role involves a mix of strategic planning, hands-on design, and collaboration with various teams to ensure consistency and impact across marketing channels.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Marketing, or a related field (or equivalent experience)
Experience: 2-5 years of experience in brand and marketing design
Required Skills:
- Strong portfolio demonstrating experience in brand and marketing design
- Collaborative approach to working with marketing, product, and engineering teams
- Experience building scalable design systems and templates
- Proficiency in Figma; familiarity with illustration or 3D rendering tools (e.g., Spline, Blender) is a plus
- Copywriting ability and instincts (and/or ability to leverage modern copywriting tools and workflows)
- Ability to create scalable templates and systems
- Collaborative with marketers, writers, and developers
- Performance-minded creativity: understands design for conversion as well as brand storytelling
Preferred Skills:
- Experience with credit card or financial services industry
- Fluency in Spanish (spoken and written)
ASSUMPTION: Candidates should have a strong foundation in design principles, with a proven track record in marketing design and a collaborative approach to working with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $50-$75/hr (3-month contract)
Benefits:
- Opportunity to work remotely with a flexible schedule
- Access to Mission Lane's employee resource groups and community events
- Potential for full-time employment after the contract period
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for contract marketing designers with 2-5 years of experience. Benefits may vary based on individual circumstances and the duration of the contract.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services - Mission Lane is a purpose-driven fintech company that provides credit cards with better terms and a more refined customer experience to people working hard to improve their credit.
Company Size: 501-1,000 employees - Mission Lane offers the benefits of a mid-sized company, with the agility and innovation of a startup.
Founded: December 2018 - Mission Lane was founded to address the gap in the market for accessible and dignified credit services for people with less-than-perfect credit or limited credit history.
Company Description:
- Mission Lane offers branded credit card products through its sponsor banks with better and easier-to-understand terms than many alternatives available to people with less-than-perfect credit or limited credit history.
- The company's digital self-service tools make it easier for customers to stay on top of their accounts, and with responsible use, Mission Lane branded products and tools can help them on their journey to improve their credit.
- Mission Lane has earned high customer ratings on Credit Karma for its market segment and industry-leading Net Promoter scores.
Company Specialties:
- Credit card products
- Digital self-service tools
- Data analytics and machine learning
- Customer experience
Company Website: https://www.missionlane.com
ASSUMPTION: Mission Lane is committed to providing accessible and dignified credit services, with a focus on customer experience and responsible use.
📊 Role Analysis
Career Level: Mid-level - This role offers an opportunity to grow and make a significant impact on the company's marketing efforts.
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including product, engineering, and performance marketing.
Work Arrangement: Remote (3-month contract) - This role offers the flexibility to work from anywhere within the United States, with a full-time schedule and flexible hours.
Growth Opportunities:
- Potential for full-time employment after the contract period
- Opportunity to work on high-impact projects and gain exposure to various aspects of the business
- Access to professional development resources and employee resource groups
ASSUMPTION: This role offers a unique opportunity to gain experience in a fast-growing fintech company and make a significant impact on its marketing efforts.
🌍 Location & Work Environment
Office Type: Remote - This role does not require a physical presence in the office, allowing for greater flexibility and work-life balance.
Office Location(s): Richmond, VA and San Francisco, CA - While this role is remote, Mission Lane maintains offices in Richmond, VA, and San Francisco, CA, where employees may choose to work if desired.
Geographic Context:
- The United States offers a diverse range of cultural, economic, and social environments, allowing employees to choose a work environment that best suits their needs and preferences.
- Mission Lane's remote work policy enables employees to work from anywhere within the United States, providing access to a wide range of geographic contexts.
Work Schedule: Full-time (40 hours/week) with flexible scheduling - This role offers a full-time schedule with the flexibility to work during hours that best suit the employee's needs and preferences.
ASSUMPTION: The remote work environment offers employees the opportunity to work from anywhere within the United States, with the flexibility to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Design challenge or case study presentation
- Final interview with the marketing team
Key Assessment Areas:
- Portfolio and design skills
- Collaboration and communication skills
- Understanding of marketing principles and strategies
- Alignment with Mission Lane's mission and values
Application Tips:
- Highlight relevant experience and projects in your portfolio that demonstrate your ability to create impactful marketing designs
- Tailor your resume and cover letter to emphasize your skills and experiences that are most relevant to this role
- Prepare for the design challenge or case study presentation by researching Mission Lane's brand and products, and considering how you would approach the given task
ATS Keywords: Marketing Designer, Brand Design, Digital Campaigns, Landing Pages, Design Systems, Figma, Collaboration, Performance Marketing, Conversion Optimization, Storytelling
ASSUMPTION: The application process for this role is designed to assess the candidate's design skills, marketing knowledge, and cultural fit with Mission Lane.
🛠️ Tools & Technologies
- Figma
- Illustration or 3D rendering tools (e.g., Spline, Blender)
- Copywriting tools and workflows
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely available, with a focus on design, collaboration, and project management.
👔 Cultural Fit Considerations
Company Values:
- Respect and dignity for all
- Inclusive environment where everyone has the opportunity to contribute
- Collaboration and teamwork
- Performance-minded creativity
Work Style:
- Collaborative and team-oriented
- Performance-driven and results-focused
- Adaptable and flexible in a fast-paced environment
Self-Assessment Questions:
- Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
- Are you comfortable working in a fast-paced, dynamic environment with changing priorities?
- Do you have a strong sense of personal responsibility and accountability for your work?
ASSUMPTION: Mission Lane values a diverse and inclusive work environment, with a focus on collaboration, performance, and adaptability.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing creative and strategic thinking to deliver impactful designs that drive conversion
- Collaborating effectively with cross-functional teams to ensure consistency and impact across marketing channels
- Adapting to changes in priorities and workflows in a dynamic, growing company
ASSUMPTION: This role presents unique challenges and opportunities for growth, with a focus on balancing creative and strategic thinking, collaboration, and adaptability.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role focuses specifically on marketing design and the creation of digital marketing assets
- This role offers the opportunity to work on a wide range of marketing initiatives, from landing pages and digital campaigns to design systems and brand guidelines
- Career progression in this role may lead to opportunities in marketing management, creative direction, or specialized marketing design roles
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with the potential for growth and specialization in various aspects of marketing design.
📝 Sample Projects
- Design and launch a new landing page for a credit card product, including modular templates for future scalability
- Create a digital marketing campaign for a new product launch, including static display ads and paid social creative, and partner with the performance marketing team to test and optimize assets
- Define and document marketing-specific visual guidelines, including illustration and photography styles, templates and layouts, color usage, and overall visual tone and direction for marketing efforts
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to create impactful marketing designs, collaborate with cross-functional teams, and develop scalable design systems.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Mission Lane approach collaboration and communication between marketing, product, and engineering teams?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does Mission Lane support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing team, and how can this role contribute to addressing them?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Mission Lane's careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the design challenge or case study presentation by researching Mission Lane's brand and products, and considering how you would approach the given task
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
