Marketing Designer

📌 Core Information

🔹 Job Title: Marketing Designer

🔹 Company: Flock Safety

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-21

🔹 Experience Level: Mid-Senior level (4-6 years)

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing, sales, events, and customer teams with design materials
• Ensuring consistency and polish across all design deliverables
• Contributing to the brand refresh and establishing design templates
• Collaborating with stakeholders to bring polish and consistency to internal and external-facing decks
• Working in a fast-paced, remote environment with a focus on speed and craft

ASSUMPTION: This role requires a versatile designer with experience in both print and digital design, as well as strong communication and organizational skills.

📋 Key Responsibilities

✅ Creating a variety of design materials to support marketing, sales, events, and customer teams

✅ Ensuring consistency and polish across all design deliverables

✅ Contributing to the brand refresh and establishing design templates

✅ Collaborating with stakeholders to bring polish and consistency to internal and external-facing decks

✅ Managing multiple deadlines and priorities in a fast-paced environment

ASSUMPTION: This role involves a mix of creative and project management tasks, requiring strong organizational skills and the ability to prioritize and multitask.

🎯 Required Qualifications

Education: Bachelor's degree in Graphic Design or a related field

Experience: 4-6 years of experience as a Marketing Designer, ideally within an in-house brand or creative team

Required Skills:

• Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) and Figma
• Proficiency in designing in Google Slides, Google Docs, Word, and PowerPoint
• Strong layout, typography, and visual storytelling skills with a deep attention to detail
• Comfortable designing for multi-channel campaigns, including paid ads, email, and social media
• Excellent communication and organization skills

Preferred Skills:

• Experience with event or tradeshow design, including large-scale graphics and print production
• Fluency in Spanish (or other languages) for localization projects

ASSUMPTION: While not explicitly stated, proficiency in Spanish or other languages may be beneficial for localization projects and expanding the company's reach.

💰 Compensation & Benefits

Salary Range: $90,000 - $110,000 per year

Benefits:

• Use What You Need PTO
• Fully-paid health benefits plan for employees
• 12 weeks of 100% paid parental leave
• $10,000 annual reimbursement for adoption, surrogacy, or fertility expenses
• Annual subscription to Headspace for mental health support
• Caregiver support through Cariloop
• Carta Tax Advisor for equity tax guidance
• $150 per month WFH stipend
• $250 per year productivity stipend
• $750 one-time home office stipend
• $250 per month coworking space stipend (for non-ATL HQ employees)
• Pet insurance through Pumpkin

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is inclusive of the industry standard for a Marketing Designer role with 4-6 years of experience, and the benefits package is comprehensive and competitive.

📌 Applicant Insights

🔍 Company Context

Industry: Public Safety. Flock Safety is an all-in-one technology solution to eliminate crime and keep communities safe. Their intelligent platform combines the power of communities at scale to shape a safer future together.

Company Size: Medium (501-1,000 employees). Flock Safety is a rapidly growing company with a strong focus on employee development and a positive work environment.

Founded: 2017. Flock Safety was founded with the mission to create a safer world through innovative technology and community collaboration.

Company Description:

• Flock Safety is committed to offering a career-defining experience where employees can make an impact on their community
• The company fosters an inclusive and supportive team environment, with a bias towards action and a focus on results
• Flock Safety has raised over $700M in venture capital and is scaling intentionally to meet its goal of reducing crime in the United States by 25% in the next three years

Company Specialties:

• Public safety technology
• Crime prevention and reduction
• Community collaboration and engagement
• Data-driven decision making and analytics

Company Website: Flock Safety

ASSUMPTION: Flock Safety is a well-funded, mission-driven company with a strong focus on employee growth and development. The company's success is closely tied to its ability to attract and retain top talent in the marketing and design fields.

📊 Role Analysis

Career Level: Mid-Senior level. This role is suitable for an experienced Marketing Designer looking to take the next step in their career, with the opportunity to grow into a leadership position as the company expands.

Reporting Structure: The Marketing Designer will report directly to the Marketing Manager and collaborate with cross-functional teams, including Sales, Events, and Customer Success.

Work Arrangement: Remote (US only). This role requires a self-motivated individual who can work independently and manage their time effectively in a remote environment.

Growth Opportunities:

• As the company grows, there will be opportunities for the Marketing Designer to take on more responsibilities and potentially move into a leadership role
• The Marketing Designer will have the chance to work on high-impact projects and contribute to the brand refresh, providing ample opportunities for professional development
• The company offers a supportive and collaborative work environment, with a focus on employee growth and success

ASSUMPTION: This role offers significant growth potential as the company continues to expand its marketing efforts and enter new markets.

🌍 Location & Work Environment

Office Type: Remote-first with an Atlanta, GA headquarters. While the company has a physical office, most employees work remotely, with occasional in-person meetings and events.

Office Location(s): Atlanta, GA

Geographic Context:

• The United States has a diverse range of communities, each with its own unique challenges and opportunities for crime prevention and reduction
• The role of Marketing Designer at Flock Safety requires an understanding of the diverse needs and contexts of these communities, as well as the ability to create visually appealing and effective marketing materials tailored to each audience

Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results rather than face time. The Marketing Designer will be expected to manage their time effectively and prioritize tasks based on deadlines and importance.

ASSUMPTION: The remote work environment at Flock Safety requires strong communication and time management skills, as well as the ability to work independently and collaborate effectively with remote team members.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a recruiter to discuss the role and assess cultural fit
• Portfolio review with the hiring manager to evaluate design skills and aesthetic
• Technical assessment, including a design challenge or case study
• Final interview with the hiring manager and other team members to discuss the role, team dynamics, and career growth opportunities

Key Assessment Areas:

• Design skills and aesthetic
• Communication and collaboration skills
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and portfolio to highlight relevant skills and experiences for this role
• Prepare a cover letter that explains your interest in the role and how your skills and experiences make you a strong fit
• Be ready to discuss your design process, as well as your ability to work collaboratively and manage multiple projects simultaneously
• Research the company and its mission to demonstrate your understanding of the role and its importance in the broader context of public safety

ATS Keywords: Marketing Design, Adobe Creative Suite, Figma, Google Slides, Google Docs, Word, PowerPoint, Layout, Typography, Visual Storytelling, Collaboration, Communication, Organization, Multi-Channel Campaigns, Event Design

ASSUMPTION: The interview process at Flock Safety is designed to be transparent and collaborative, with a focus on assessing cultural fit and the ability to work effectively in a remote environment.

🛠️ Tools & Technologies

• Adobe Creative Suite (Illustrator, InDesign, Photoshop)
• Figma
• Google Slides, Google Docs, Word, and PowerPoint
• Microsoft Office Suite (optional)
• Project management tools (e.g., Asana, Trello, or JIRA)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)

ASSUMPTION: The Marketing Designer will be expected to be proficient in the tools and technologies listed above, as well as any other relevant software or platforms required for the role.

👔 Cultural Fit Considerations

Company Values:

• Safety first: Prioritize the safety and well-being of our employees, customers, and communities
• Community-driven: Collaborate and innovate with our customers, partners, and communities to create lasting impact
• Data-driven: Use data to inform decision-making and continuously improve our products and services
• Inclusive: Foster an inclusive environment where everyone feels valued and respected
• Adaptable: Embrace change and pivot quickly to meet the evolving needs of our customers and communities

Work Style:

• Remote-friendly: Flock Safety is a remote-first company, with a focus on results rather than face time
• Collaborative: Encourage open communication and collaboration across teams and departments
• Action-oriented: Focus on taking action and driving results, rather than perfectionism or overanalysis
• Growth-minded: Embrace a mindset of continuous learning and improvement

Self-Assessment Questions:

• How do you prioritize and manage multiple projects and deadlines in a remote work environment?
• Can you provide an example of a time when you had to pivot or adapt quickly to meet a changing deadline or requirement?
• How do you ensure that your design work is consistent and on-brand, even when working on multiple projects simultaneously?

ASSUMPTION: Flock Safety values candidates who are self-motivated, adaptable, and able to work effectively in a remote environment. The company's culture is collaborative and action-oriented, with a focus on driving results and continuous improvement.

⚠️ Potential Challenges

• The role may require working on tight deadlines and managing multiple projects simultaneously, which can be challenging for some individuals
• The remote work environment may present communication and collaboration challenges, requiring strong self-motivation and time management skills
• The role may involve working with diverse stakeholders, each with their own unique needs and expectations, which can be challenging to manage effectively
• The company is growing rapidly, which can present challenges in terms of organizational structure and role definition

ASSUMPTION: The Marketing Designer role at Flock Safety is well-suited to an organized, self-motivated individual with strong communication and collaboration skills, as well as the ability to work effectively in a fast-paced, remote environment.

📈 Similar Roles Comparison

• Compared to other Marketing Designer roles, this position offers a unique opportunity to work on high-impact projects and contribute to the brand refresh of a rapidly growing company in the public safety industry
• The role requires a strong understanding of the public safety landscape and the ability to create visually appealing and effective marketing materials tailored to diverse audiences
• Career-wise, this role offers significant growth potential as the company continues to expand its marketing efforts and enter new markets

ASSUMPTION: This role is well-suited to an experienced Marketing Designer looking to take the next step in their career, with the opportunity to grow into a leadership position as the company expands.

📝 Sample Projects

• Creating a comprehensive brand style guide and design system for Flock Safety's marketing materials
• Designing a series of social media graphics and ads to promote Flock Safety's products and services across various platforms
• Collaborating with the sales team to create a set of customizable presentation templates that can be tailored to specific customer needs and markets
• Working with the events team to design and produce marketing materials for upcoming conferences and trade shows, including large-scale graphics and print collateral

ASSUMPTION: These sample projects are intended to illustrate the variety and scope of the Marketing Designer's responsibilities at Flock Safety, and may evolve or change over time as the company grows and expands its marketing efforts.

❓ Key Questions to Ask During Interview

• Can you describe the company's brand refresh process and how this role will contribute to its success?
• How does Flock Safety support the professional development and growth of its marketing team members?
• Can you provide an example of a time when the company had to pivot or adapt its marketing strategy to meet changing customer needs or market conditions?
• How does Flock Safety ensure that its marketing materials are inclusive and accessible to diverse audiences?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the company, and its culture, as well as the expectations and priorities for the first 90 days in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Flock Safety Marketing Designer Application
• Tailor your resume and portfolio to highlight your relevant skills and experiences for this role
• Prepare a cover letter that explains your interest in the role and how your skills and experiences make you a strong fit
• If selected for an interview, be prepared to discuss your design process, as well as your ability to work collaboratively and manage multiple projects simultaneously
• Follow up with the hiring manager within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.