Marketing Designer

📌 Core Information

🔹 Job Title: Marketing Designer

🔹 Company: Sift Stack, Inc.

🔹 Location: Seattle, WA, USA (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Driving Sift's visual identity across all external touchpoints
• Collaborating with cross-functional teams to create compelling visuals
• Evolving and maintaining brand consistency as the company grows
• Designing for a deeply technical audience in aerospace, defense, and advanced manufacturing
• Working autonomously and owning the end-to-end design process

ASSUMPTION: This role requires a strong understanding of technical audiences and the ability to translate complex ideas into clear, engaging visuals.

📋 Key Responsibilities

✅ Design Sift’s external-facing materials: website graphics, landing pages, social posts, diagrams, visuals, slide decks, and more

✅ Collaborate with marketing and product teams to translate product capabilities into clear, compelling visuals

✅ Build brand cohesion across every touchpoint—from web to sales assets to motion

✅ Design and maintain our visual systems to support scale as the company grows

✅ Own execution and quality across GTM initiatives

✅ Develop new design patterns for how we explain complex ideas and workflows

✅ Create artifacts that help buyers understand the product: visual explainers, conceptual diagrams, product visuals

✅ Stay closely aligned with product and product marketing to ensure our visual language evolves with the product

ASSUMPTION: This role requires a high degree of autonomy and collaboration with various teams to ensure visual consistency and quality across all touchpoints.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Visual Communication, or a related field (or equivalent experience)

Experience: 3+ years of experience in a designer role, with 2+ years in technical B2B environments

Required Skills:

• Proficient in Figma
• Strong portfolio showcasing range across web, brand, marketing, and visual storytelling
• Ability to work autonomously and own the end-to-end design process
• Comfortable turning ambiguous ideas into concrete visual outputs
• Highly collaborative, with strong communication skills and design rationale
• Deep appreciation for technical audiences—engineers, operators, decision-makers

Preferred Skills:

• Familiarity with motion, Webflow, or frontend development
• Experience working with design agencies

ASSUMPTION: Candidates should have a strong portfolio demonstrating their ability to create clear, engaging visuals for technical audiences.

💰 Compensation & Benefits

Salary Range: $100,000 - $130,000 per year (USD)

Benefits:

• Equity
• Benefits

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is based on industry standards for a mid-level marketing designer role in the Seattle area.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically data infrastructure for next-generation machines

Company Size: Small (11-50 employees) - Offers a high degree of autonomy and growth opportunities

Founded: 2022 - Relatively new and fast-growing startup

Company Description:

• Sift is transforming how modern machines are built and operated
• Provides a unified solution for ingesting, storing, and analyzing vast amounts of machine data
• Born from the challenges of spaceflight, aiming to accelerate technological progress

Company Specialties:

• Data infrastructure for engineering, manufacturing, and operation of next-generation machines
• Automated data review for enhanced reliability and faster development cycles
• Simplifying regulatory compliance and improving manufacturing processes

Company Website: siftstack.com

ASSUMPTION: Sift is a fast-growing startup with a strong focus on innovation and technological progress. This role offers the opportunity to shape the visual identity of a cutting-edge company in the software development industry.

📊 Role Analysis

Career Level: Mid-level - This role offers significant responsibility and autonomy, with the potential for growth as the company expands

Reporting Structure: This role reports directly to the Head of Marketing and works closely with product marketing, sales, and leadership

Work Arrangement: Remote (US only) - Requires strong communication and collaboration skills to work effectively with distributed teams

Growth Opportunities:

• As Sift grows, there may be opportunities to take on more responsibility or move into a leadership role
• This role offers the chance to work on a wide range of projects and gain experience in various aspects of marketing design
• The fast-paced startup environment provides ample opportunities for learning and professional development

ASSUMPTION: This role offers a high degree of autonomy and the opportunity to make a significant impact on Sift's visual identity and marketing efforts.

🌍 Location & Work Environment

Office Type: Remote - This role does not require a physical presence in the office

Office Location(s): Seattle, WA, USA (Remote)

Geographic Context:

• Seattle is a major tech hub with a thriving startup scene
• The Pacific Northwest is home to many innovative companies in software development and related industries
• Sift's remote work arrangement allows for flexibility and work-life balance

Work Schedule: Full-time (40 hours/week) - Flexible hours with a focus on results and productivity

ASSUMPTION: The remote work arrangement for this role provides flexibility and the opportunity to work from anywhere in the United States.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen
• Design challenge or case study
• Portfolio review
• Final interview with key stakeholders

Key Assessment Areas:

• Design skills and portfolio quality
• Communication and collaboration skills
• Understanding of technical audiences and ability to translate complex ideas
• Cultural fit and alignment with Sift's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a link to your design portfolio and ensure it showcases your ability to create clear, engaging visuals for technical audiences
• Prepare for the design challenge or case study by researching Sift's industry and competitors
• Be ready to discuss your design process, rationale, and how you approach ambiguous ideas

ATS Keywords: Marketing Designer, Visual Identity, Brand Cohesion, Technical Audiences, Autonomous, Collaboration, Communication, Figma, Web Design, Visual Storytelling

ASSUMPTION: The application process for this role is designed to assess your design skills, communication abilities, and cultural fit with Sift's mission and values.

🛠️ Tools & Technologies

• Figma (required)
• Motion, Webflow, or frontend development (bonus)

ASSUMPTION: Proficiency in Figma is required for this role, while familiarity with motion, Webflow, or frontend development is a plus.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centric

Work Style:

• Autonomous and self-driven
• Strong communication and collaboration skills
• Ability to work effectively in a remote environment

Self-Assessment Questions:

• Do you have a genuine passion for technology, space, and the next generation of machines?
• Are you comfortable working autonomously and owning the end-to-end design process?
• Do you thrive in a fast-paced, startup environment with a high degree of autonomy?

ASSUMPTION: Sift values innovation, collaboration, and a customer-centric approach. This role requires strong communication skills, autonomy, and the ability to work effectively in a remote environment.

⚠️ Potential Challenges

• Working with a wide range of stakeholders and ensuring brand consistency across all touchpoints
• Translating complex ideas and workflows into clear, engaging visuals for a deeply technical audience
• Keeping up with the fast-paced, ever-evolving nature of a startup environment
• Ensuring high-quality output while managing multiple projects and deadlines

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong communication, collaboration, and time management skills.

📈 Similar Roles Comparison

• Unlike traditional marketing designer roles, this position focuses on a deeply technical audience in aerospace, defense, and advanced manufacturing
• Sift's remote work arrangement offers flexibility and the opportunity to work from anywhere in the United States
• This role offers a high degree of autonomy and the chance to shape the visual identity of a fast-growing startup in the software development industry

ASSUMPTION: This role is unique in its focus on a deeply technical audience and offers a high degree of autonomy and growth opportunities in a fast-paced startup environment.

📝 Sample Projects

• Designing a visual identity for a new product launch in the aerospace industry
• Creating a series of visual explainers to help customers understand the benefits of Sift's data infrastructure platform
• Developing a set of design patterns to illustrate complex workflows and data flows for a technical audience

ASSUMPTION: These sample projects demonstrate the range of work this role may involve, from product storytelling to visual explainers and design patterns.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Sift?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Sift support the professional development and growth of its employees?
• What is the company's long-term vision for the marketing team and this role?
• How does Sift ensure brand consistency across all touchpoints, especially in a remote work environment?

ASSUMPTION: These interview questions are designed to help you better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a link to your design portfolio and ensure it showcases your ability to create clear, engaging visuals for technical audiences
• Prepare for the design challenge or case study by researching Sift's industry and competitors
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.