📌 Core Information
🔹 Job Title: Marketing Designer II
🔹 Company: Lake Michigan Credit Union (LMCU)
🔹 Location: Grand Rapids, MI
🔹 Job Type: Full-time, exempt
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid schedule
🚀 Job Overview
Key aspects of this role include:
- Designing and producing marketing materials across various platforms
- Collaborating with a diverse team to create integrated marketing campaigns
- Adhering to LMCU's brand standards while managing the brand
- Researching industry trends and competition to inform creative assets
- Presenting creative concepts to stakeholders using excellent storytelling skills
ASSUMPTION: This role requires a balance of creativity, organization, and communication skills to succeed in a deadline-driven environment.
📋 Key Responsibilities
✅ Bring marketing briefs to life through designing and producing marketing materials in a variety of platforms, including print, digital, and environmental executions.
✅ Work on the production and design needs related to in-house business lines as well as advertising campaigns, managing projects to ensure they are completed on time and within scope.
✅ Collaborate with senior leadership and cross-functional partners within the marketing team and other LMCU internal business groups to find creative solutions that effectively deliver results-driven marketing and advertising collateral.
✅ Adhere to LMCU's brand standards guidelines while managing the brand standards and advocating for LMCU's brand, internally and externally, to keep it unified across all platforms.
✅ Present creative concepts in a clear, articulate, and persuasive manner to key stakeholders within the marketing team and across the larger organization using excellent storytelling and communication skills.
ASSUMPTION: The role involves a mix of independent work and team collaboration, with a strong focus on meeting project deadlines and maintaining brand consistency.
🎯 Required Qualifications
Education: Bachelor's degree in design, art direction, advertising, or a related field is preferred.
Experience: Three to five years of similar or related experience in design and/or art direction.
Required Skills:
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign), Figma, and other relevant design tools
- Strong understanding of typography, color theory, and design principles
- Excellent communication, time management, and organizational skills
- Ability to work independently and as part of a team
- Ability to stay updated with the latest design trends and technologies
Preferred Skills:
- Experience working in a financial institution or credit union
- Familiarity with marketing and advertising campaigns
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on industry standards for a Marketing Designer II role in Grand Rapids, MI)
Benefits:
- Comprehensive Health & Wellness package, including Medical (with prescription coverage), Dental, and Vision
- Matching Health Savings Account Contributions, Dependent Care Flexible Spending Account (FSA)
- Retirement options like 401(k) with company match and pension
- Paid time off: Vacation, Personal days, paid holidays, paid volunteer time, sick days, and flex time
- Tuition reimbursement
Working Hours: 38 hours per week, with a hybrid schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking and Financial Services
Company Size: LMCU has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1933, with a rich history and strong community presence
Company Description:
- LMCU is a not-for-profit institution owned by its members, offering lower fees, better savings and checking interest rates, lower-cost mortgages, and other advantages compared to traditional banks
- Committed to serving its members' lifetime financial needs and providing excellent value at every turn
- Encourages innovation, excellence, and employee empowerment, offering ongoing training, support, and career growth opportunities
Company Specialties:
- Financial Institution
- Credit Union
- Mortgage
- Auto Loan
- Credit Cards
- Insurance
- Investment Services
Company Website: https://www.lmcu.org/
ASSUMPTION: LMCU's not-for-profit status and member-owned structure differentiate it from traditional banks, offering unique benefits and a strong focus on community involvement.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the larger organization
Reporting Structure: This role reports directly to the SVP of Marketing and works closely with the Marketing Project Manager, Creative Director, Art Director, Account Executives, Copywriters, Media Buyers, fellow designers, and business clients
Work Arrangement: Hybrid schedule, with a mix of remote and on-site work
Growth Opportunities:
- Advancement within the marketing department, such as becoming a Senior Marketing Designer or Art Director
- Expansion into other areas of the organization, such as project management, account management, or leadership roles
- Professional development and skill-building opportunities through ongoing training and workshops
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between remote work and in-person collaboration with team members and stakeholders.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of remote and on-site work
Office Location(s): 5540 Glenwood Hills Parkway SE, Grand Rapids, MI 49512
Geographic Context:
- Grand Rapids is the second-largest city in Michigan, with a vibrant arts and culture scene, numerous parks, and a strong sense of community
- The city offers a variety of housing options, from urban lofts to suburban family homes, with a median home value of around $150,000
- Grand Rapids has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM, with a one-hour lunch break
ASSUMPTION: The hybrid work environment offers a balance between remote work and in-person collaboration, with the potential for flexible scheduling and work-from-home days.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and a team member
- Final interview with the SVP of Marketing
Key Assessment Areas:
- Portfolio and design skills
- Communication and presentation skills
- Understanding of LMCU's brand and marketing objectives
- Problem-solving and creative thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a link to your portfolio or attach samples of your work
- Prepare a presentation of your design process and thought behind your work
- Research LMCU's brand and marketing efforts to demonstrate your understanding of the company and its goals
ATS Keywords: Marketing Designer, Art Direction, Adobe Creative Suite, Figma, Typography, Color Theory, Design Principles, Storytelling, Brand Management, Marketing Campaigns, Financial Industry
ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the hiring manager's availability.
🛠️ Tools & Technologies
- Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Figma
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The required tools and technologies may evolve over time as the role and industry standards change.
👔 Cultural Fit Considerations
Company Values:
- Member-focused
- Integrity
- Excellence
- Community involvement
- Employee empowerment
Work Style:
- Collaborative and team-oriented
- Results-driven and deadline-focused
- Creative and innovative
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a strong understanding of LMCU's brand and marketing objectives?
- Are you comfortable working in a hybrid environment, balancing remote work and in-person collaboration?
- Do you thrive in a deadline-driven environment and enjoy working on multiple projects simultaneously?
ASSUMPTION: LMCU values a strong cultural fit and seeks candidates who align with their member-focused, integrity-driven, and employee-empowering mission.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creativity and adherence to brand standards
- Working effectively in a hybrid environment, balancing remote work and in-person collaboration
- Adapting to changes in the financial industry and marketing trends
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- Compared to a Senior Marketing Designer role, this position offers less management responsibility but more hands-on design work
- In the financial industry, this role may require a stronger understanding of financial products and services compared to roles in other industries
- Career progression may involve moving into a Senior Marketing Designer role, Art Director, or other leadership positions within the marketing department or the larger organization
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with opportunities for growth and advancement within the marketing department and the larger organization.
📝 Sample Projects
- Designing and producing marketing materials for a new credit card launch, including print, digital, and social media assets
- Collaborating with the copywriting team to create an integrated marketing campaign for a mortgage product, including TV, radio, print, and digital advertisements
- Managing the design and production of internal branded collateral, such as employee newsletters, posters, and presentations
ASSUMPTION: These sample projects demonstrate the variety of work and the range of responsibilities for a Marketing Designer II role at LMCU.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges facing LMCU in the next 12-24 months, and how can this role contribute to addressing them?
- How does this role collaborate with other departments and teams within LMCU, and what opportunities are there for cross-functional projects and learning?
- What are the most important qualities and skills for success in this role, and how do they align with my personal strengths and career goals?
- What are the growth opportunities and career paths for this role, and how does LMCU support the professional development of its employees?
- How does LMCU balance work-life integration, and what resources and support are available to employees to maintain a healthy work-life balance?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a presentation of your design process and thought behind your work
- Research LMCU's brand and marketing efforts to demonstrate your understanding of the company and its goals
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
