📌 Core Information
🔹 Job Title: Marketing Development Representative
🔹 Company: Snowplow Analytics
🔹 Location: London, United Kingdom (Hybrid or UK - Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (London-based) or Fully Remote (UK)
🚀 Job Overview
Key aspects of this role include:
- Engaging inbound leads and qualifying opportunities
- Pre- and post-event outreach to drive engagement
- Leveraging data insights and AI tools to optimize outreach
- Managing lead flow and maintaining a consistent flow of sales qualified leads (SQLs)
- Providing exceptional service to prospects and optimizing their journey
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work collaboratively with marketing and sales teams.
📋 Key Responsibilities
✅ Engage inbound leads by responding to inquiries from various channels
✅ Pre-qualify opportunities by uncovering prospects' needs and determining fit for Snowplow's solutions
✅ Conduct pre- and post-event outreach to attendees, offering tailored resources or incentives to drive engagement and schedule meetings
✅ Leverage tools like ZoomInfo, Cognism, Clearbit, and Salesforce to identify high-intent companies and prioritize outreach
✅ Use AI-powered insights to trigger timely, personalised outreach and test/refine approaches based on engagement
✅ Manage lead flow by tracking interactions, updating Salesforce records, and maintaining a consistent flow of SQLs
✅ Provide exceptional service to prospects and optimize their journey
ASSUMPTION: This role requires a proactive, detail-oriented individual with strong organizational skills and the ability to work in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 0-2 years of experience in inbound-focused sales, marketing, or customer engagement
Required Skills:
- Excellent verbal and written communication skills
- Strong organizational and time-management skills
- Familiarity with tools like Salesforce, Gong, LinkedIn Sales Navigator, and Zoominfo
- Experience with AI tools like ChatGPT, Perplexity, Claude, etc.
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (AI-estimated, based on role, experience level, and location)
Benefits:
- Competitive package, including share options
- Flexible working
- Generous holiday allowance
- MacBook and home office equipment allowance
- Enhanced maternity, paternity, shared parental, and adoption leave
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Data Infrastructure and Analytics
Company Size: 51-200 employees (Mid-size)
Founded: 2012
Company Description:
- Snowplow is the global leader in customer data infrastructure for AI
- Enables organizations to transform raw behavioral data into governed, high-fidelity fuel for AI-powered applications
- Works with digital-first companies like Strava, HelloFresh, Auto Trader, Burberry, and DPG Media
Company Specialties:
- Web analytics
- Data warehousing
- Web and event analytics
- Data pipeline and algorithm design and execution
- Amazon Web Services including EMR, Redshift, and Dynamo DB
- Data Analytics
- User Engagement
- Data Mapping/Modeling
- Data Collection
- Real-Time Event Data
- Marketing Analytics
- Digital Analytics
- Composable CDP
Company Website: snowplow.io
ASSUMPTION: Snowplow is a mid-sized, privately-held company that specializes in data infrastructure and analytics. They work with a variety of digital-first companies to help them transform raw behavioral data into high-fidelity fuel for AI-powered applications.
📊 Role Analysis
Career Level: Entry-level to Mid-level
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: Hybrid (London-based) or Fully Remote (UK)
Growth Opportunities:
- Progression to a Marketing Coordinator or similar role
- Expanding responsibilities and taking on more complex projects
- Learning and developing new skills in marketing and sales
ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Hybrid (London-based) or Fully Remote (UK)
Office Location(s): 3rd Floor, 48-50 Scrutton St, London, England EC2A 4HH, GB and 33 Arch Street, 17th Floor, Boston, MA 02110, US
Geographic Context:
- London, UK: Vibrant, multicultural city with a strong tech industry
- UK: Offers flexibility and remote work options for employees based in the UK
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The work environment is flexible, with options for hybrid or fully remote work, depending on the employee's location and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the Hiring Manager
- In-depth interview with the Marketing Manager and/or other team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Communication skills and customer-centric mindset
- Organizational and time-management skills
- Familiarity with relevant tools and technologies
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral and situational interview questions
- Research Snowplow's company culture and values to demonstrate cultural fit
ATS Keywords: Inbound Sales, Marketing, Customer Engagement, Salesforce, Gong, LinkedIn Sales Navigator, Zoominfo, AI Tools, Organizational Skills, Time Management, Attention to Detail, Collaboration
ASSUMPTION: The interview process is designed to assess the candidate's communication skills, organizational skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Salesforce
- Gong
- LinkedIn Sales Navigator
- Zoominfo
- AI Tools (ChatGPT, Perplexity, Claude, etc.)
ASSUMPTION: Familiarity with these tools is required for the role, and candidates should be comfortable using them to manage leads and optimize outreach.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Data-driven
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you have strong communication skills and a customer-centric mindset?
- Are you organized and able to manage your time effectively?
- Are you comfortable using tools like Salesforce, Gong, LinkedIn Sales Navigator, and Zoominfo?
- Do you thrive in a fast-paced, collaborative environment?
ASSUMPTION: Candidates who align with Snowplow's company values and work style will be a strong fit for this role.
⚠️ Potential Challenges
- Managing a high volume of inbound leads and maintaining a consistent flow of SQLs
- Balancing pre- and post-event outreach with day-to-day responsibilities
- Adapting to a fast-paced, dynamic work environment
- Continuously learning and staying up-to-date with new tools and technologies
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Business Development Representative or Sales Development Representative, but with a focus on inbound lead qualification and pre- and post-event outreach
- Unlike other marketing roles, this position requires a strong focus on lead qualification and management
- Career progression may involve moving into a marketing coordinator or similar role, with opportunities for growth and development within the marketing department and the company as a whole
ASSUMPTION: This role is unique in its focus on inbound lead qualification and pre- and post-event outreach, but offers similar career progression opportunities to other marketing and sales roles.
📝 Sample Projects
- Developing and implementing a lead scoring model to prioritize outreach
- Creating and executing targeted email campaigns to engage prospects and drive engagement
- Analyzing lead data to identify trends and optimize outreach strategies
ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities the Marketing Development Representative may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing and sales strategy for the company?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- What is the team structure and dynamic like, and how does this role contribute to the team's success?
- How does Snowplow support work-life balance and employee well-being?
ASSUMPTION: These questions are designed to help the candidate understand the role's priorities, fit within the company's strategy, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral and situational interview questions
- Research Snowplow's company culture and values to demonstrate cultural fit
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
