Marketing Development Representative

📌 Core Information 🔹 Job Title: Marketing Development Representative 🔹 Company: Insight 🔹 Location: Chandler, Arizona, United States (Remote) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 23, 2025 🔹 Experience Level: Entry-Level to 2 years 🚀 Job Overview Key aspects of this role include: - Identifying and qualifying leads through inbound and outbound outreach - Building relationships with potential clients and driving business growth - Collaborating with sales and marketing teams to develop lead generation strategies - Maintaining accurate records of lead interactions and sales activities in Salesforce (CRM) *ASSUMPTION:* This role requires strong communication, interpersonal, and time management skills, as well as the ability to work independently and in a fast-paced environment. 📋 Key Responsibilities ✅ Conduct research using Marketing Technology tools to identify potential leads and target markets for business development opportunities. ✅ Reach out to prospects through various channels, including cold calling, email campaigns, and LinkedIn messaging, identified through methods such as marketing programs, intent data, and sales collaboration. ✅ Qualify leads based on predefined criteria and assess their fit with Insight's products or services. ✅ Collaborate with sales and marketing teams to identify target accounts and prospects and develop and execute lead generation strategies. ✅ Maintain accurate and up-to-date records of lead interactions and sales activities in Salesforce (CRM). ✅ Be AmbITious: This opportunity is not just about what you do today but also about where you can go tomorrow. When you bring your hunger, heart, and harmony to Insight, your potential will be met with continuous opportunities to upskill, earn promotions, and elevate your career. *ASSUMPTION:* The role may also involve occasional travel to attend industry events or meet with clients. 🎯 Required Qualifications Education: - Bachelor's degree in Business, Marketing, or a related field (preferred but not required) Experience: - Proven experience in business development, sales, or lead generation Required Skills: - Strong communication and interpersonal skills to engage with prospects and build relationships - Ability to work independently and as part of a team in a fast-paced environment - Demonstrated ability to take initiative and manage time and priorities Preferred Skills: - Experience with Salesforce (CRM) or similar platforms - Familiarity with marketing automation tools (e.g., Marketo, Pardot) *ASSUMPTION:* While not required, experience with marketing automation tools and Salesforce (CRM) can be beneficial for success in this role. 💰 Compensation & Benefits Salary Range: $60,000 - $70,000 per year (based on experience and location) *Estimated based on industry standards for entry-level marketing roles in Chandler, Arizona* Benefits: - Flexible work location: Work from anywhere across the United States for up to 30 consecutive calendar days per year. - Access to 11 thriving and diverse Teammate Resource Groups - Comprehensive health, dental, and vision insurance - 401(k) matching and employee stock purchase plan - Generous paid time off and holidays - Tuition reimbursement and professional development opportunities - Employee discounts and wellness programs *ASSUMPTION:* Insight offers competitive compensation and comprehensive benefits packages to attract and retain top talent. Working Hours: Full-time, 40 hours per week 📌 Applicant Insights 🔍 Company Context Industry: IT Services and IT Consulting Company Size: 10,001+ employees (Fortune 500 Solutions Integrator) Founded: 1988 Company Description: Insight Enterprises, Inc. is a Fortune 500 solutions integrator helping organizations accelerate their digital journey to modernize their business and maximize the value of technology. Insight’s technical expertise spans cloud and edge-based transformation solutions, with global scale and optimization built on 33+ years of deep partnerships with the world’s leading and emerging technology providers. Company Specialties: - Cloud Computing - Managed Service Provider Solutions - Data Center Management - Unified Communication & Collaboration - Network Security Management - Data Protection - Mobility - Network & Security - Office Productivity - K-12 IT Solutions - IT Asset Disposal - Healthcare IT - Digital Innovation - Supply Chain Optimization - Connected Workforce - Software Management - IT Management - Procurement - Mobility - Microsoft Products - IT Services - IT Solutions - Innovation - E-commerce - IT Asset Management - Cloud and Software Licensing - Cloud Services - and Intelligent Technology Company Website: Insight Website *ASSUMPTION:* Insight's extensive specialties and partnerships enable it to provide comprehensive solutions to clients across various industries. 📊 Role Analysis Career Level: Entry-level to mid-level marketing role with opportunities for growth and advancement Reporting Structure: This role reports directly to the Marketing Manager or a similar leadership position within the marketing department. Work Arrangement: Remote work with the flexibility to work from anywhere across the United States for up to 30 consecutive calendar days per year. Growth Opportunities: - Upskilling and training opportunities to develop new skills and advance within the marketing department or other areas of the organization - Potential career paths include roles in marketing management, sales, or other related fields - Insight's "AmbITious" culture encourages employees to take on new challenges and seek out growth opportunities *ASSUMPTION:* Success in this role can lead to various career advancement opportunities within Insight. 🌍 Location & Work Environment Office Type: Remote work with occasional in-person meetings or events Office Location(s): Chandler, Arizona (with the flexibility to work from anywhere across the United States for up to 30 consecutive calendar days per year) Geographic Context: - Chandler, Arizona, is located in the Phoenix metropolitan area, offering a warm desert climate and a lower cost of living compared to other major cities in the United States. - The area is home to a diverse range of industries, including technology, healthcare, and education, providing ample opportunities for networking and professional growth. Work Schedule: Full-time, 40 hours per week, with flexible hours and the ability to work remotely *ASSUMPTION:* Insight's flexible work arrangements and remote work options cater to employees' personal needs and preferences. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the hiring manager or a member of the HR team 3. In-depth behavioral and situational interviews with the marketing manager or other relevant stakeholders 4. Final round interviews, which may include case studies or presentations, depending on the role 5. Background check and offer extension Key Assessment Areas: - Communication and interpersonal skills - Problem-solving abilities - Cultural fit and alignment with Insight's core values - Sales and lead generation experience - Adaptability and willingness to learn Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role - Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role - Research Insight's company culture and values to demonstrate your fit and enthusiasm for the organization - Practice your sales and communication skills, as these will be crucial for success in this role ATS Keywords: Marketing, Business Development, Lead Generation, Sales, Communication, Interpersonal, Research, Time Management, Initiative *ASSUMPTION:* Insight's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best match for the organization and the role. 🛠️ Tools & Technologies - Salesforce (CRM) - Marketing automation tools (e.g., Marketo, Pardot) - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Drive, Google Docs) - LinkedIn Sales Navigator - Social media platforms (LinkedIn, Twitter, Facebook) *ASSUMPTION:* Familiarity with these tools and technologies can be beneficial for success in this role, but Insight is willing to provide training and support to help employees develop the necessary skills. 👔 Cultural Fit Considerations Company Values: - Hunger: Insight's employees are driven, ambitious, and committed to delivering results and exceeding expectations. - Heart: Insight fosters a culture of empathy, collaboration, and genuine care for its employees, clients, and communities. - Harmony: Insight promotes a diverse and inclusive work environment where employees feel valued, respected, and empowered to contribute to the organization's success. Work Style: - Insight's work environment is fast-paced, dynamic, and collaborative, with a strong focus on teamwork and cross-functional collaboration. - Employees are expected to be self-motivated, proactive, and adaptable, with a willingness to take on new challenges and learn continuously. - Insight's culture encourages open communication, active listening, and a solutions-oriented mindset. Self-Assessment Questions: 1. How do you demonstrate Insight's core value of Hunger in your daily work? 2. Can you provide an example of a time when you went above and beyond to support a colleague or client, aligning with Insight's value of Heart? 3. Describe a situation where you had to adapt to a significant change or challenge, showcasing Insight's value of Harmony? *ASSUMPTION:* Insight's core values and work style are essential considerations for applicants, as they provide insight into the organization's culture and expectations for employees. ⚠️ Potential Challenges 1. High volume of leads: The role may involve managing a large number of leads, requiring strong organizational skills and the ability to prioritize effectively. 2. Cold calling and rejection: Applicants should be comfortable with cold calling and handling rejection, as these are inherent aspects of lead generation roles. 3. Fast-paced environment: Insight's dynamic work environment may present challenges for candidates who prefer a more structured or slower-paced work setting. 4. Remote work: While Insight offers flexible work arrangements, remote work may present unique challenges, such as maintaining work-life balance and staying connected with colleagues. *ASSUMPTION:* Applicants should carefully consider these potential challenges and assess their ability to thrive in a fast-paced, dynamic, and remote work environment. 📈 Similar Roles Comparison 1. Marketing Development Representative vs. Business Development Representative: - Both roles focus on lead generation and driving business growth, but the Marketing Development Representative role may have a stronger emphasis on marketing-related tasks and collaboration with marketing teams. - The Business Development Representative role may involve more direct sales and client-facing responsibilities. 2. Industry-specific context: - Insight's role focuses on driving business growth within the IT services and IT consulting industry, with a strong emphasis on cloud, data, AI, cybersecurity, and intelligent edge technologies. - Applicants should have a solid understanding of the IT industry and relevant technologies to succeed in this role. 3. Career path comparison: - The Marketing Development Representative role can serve as a stepping stone to careers in marketing management, sales, or other related fields within Insight or the broader IT industry. - Success in this role can lead to various career advancement opportunities, depending on the individual's skills, interests, and the organization's needs. *ASSUMPTION:* Applicants should carefully consider the unique aspects of this role and how it aligns with their career goals and industry interests. 📝 Sample Projects 1. Market research project: Conducting a comprehensive market analysis to identify potential lead sources and target markets for business development opportunities. 2. Lead generation campaign: Developing and executing a targeted lead generation campaign using a combination of email marketing, social media, and other digital channels to engage potential clients and drive business growth. 3. Sales enablement project: Collaborating with sales and marketing teams to create and optimize sales collateral, such as case studies, whitepapers, and product sheets, to support the sales process and improve conversion rates. *ASSUMPTION:* These sample projects provide insight into the types of initiatives Marketing Development Representatives may be involved in, highlighting the role's focus on research, collaboration, and driving business growth. ❓ Key Questions to Ask During Interview 1. Role-specific questions: - What are the most significant challenges facing the marketing department currently, and how can this role help address them? - How does this role contribute to Insight's overall business strategy and growth objectives? - What are the key priorities for this role in the first 30, 60, and 90 days? 2. Team and company culture questions: - How would you describe the work environment and company culture within the marketing department and Insight as a whole? - What are the most important qualities and skills for someone to succeed in this role and within Insight's organization? 3. Growth and development questions: - What opportunities are there for professional growth and development within this role and Insight as an organization? - How does Insight support the career advancement of its employees, and what resources are available to help employees achieve their long-term career goals? *ASSUMPTION:* Asking thoughtful and insightful questions during the interview process demonstrates the applicant's interest in the role and commitment to understanding the organization's culture and expectations. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: Insight Careers 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role, emphasizing your communication, interpersonal, and sales skills, as well as your experience with lead generation and business development. 3. Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role. 4. Research Insight's company culture and values to demonstrate your fit and enthusiasm for the organization. 5. Practice your sales and communication skills, as these will be crucial for success in this role. 6. Follow up with Insight after submitting your application to express your interest and reiterate your qualifications for the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.