📌 Core Information
🔹 Job Title: Marketing Development Specialist
🔹 Company: General Motors
🔹 Location: Warren, Michigan, United States
🔹 Job Type: Hybrid (3 days on-site per week)
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Supporting global marketing engagement initiatives and events
- Managing marketing development roadmap and logistics
- Resource management and content creation for global marketing teams
- Collaborating with external learning partners
- Coordinating workplace of choice activities and committee meetings
ASSUMPTION: This role requires strong project management skills, adaptability, and excellent communication to coordinate global marketing development activities effectively.
📋 Key Responsibilities
✅ Support Marketing Engagement Initiatives: Assist in planning, executing, and communicating global engagement programs and events, including training sessions, culture-building initiatives, and marketing workshops while maintaining US and Global calendars.
✅ Marketing Development Roadmap: Manage logistics and coordination for marketing development activities, such as The GM Marketing Way (Way2Grow) global training, onboarding programs, marketing skill training, and cross-functional workshops, Way2Grow processes to ensure smooth and consistent delivery.
✅ Resource Management: Develop and distribute print and digital educational and training materials, including guides, newsletters, and one-pagers, to support global marketing teams in their development goals.
✅ Marketing Learning Partnerships: Partner with external ecosystem of learning partners to identify and support the marketing development roadmap.
✅ Workplace of Choice Coordination: Coordinate monthly committee meetings, assemble action plans, summarize leadership talking points, lead workstreams and reporting of progress against quarterly goals.
ASSUMPTION: This role involves a mix of strategic planning, operational execution, and stakeholder communication to drive marketing development and engagement across global teams.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: Minimum of 1-3+ years of experience in marketing, talent development, or employee engagement.
Required Skills:
- Strong project management skills with an ability to handle multiple tasks and prioritize effectively
- Excellent verbal and written communication skills, with a demonstrated ability to work collaboratively across regions and functions
- Familiarity with digital platforms for engagement and content sharing, such as SharePoint, Viva, or other similar tools
- Proactive problem-solver with a high attention to detail and a commitment to continuous improvement
Preferred Skills:
- Experience working in a global or multinational organization
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in marketing, talent development, or employee engagement is crucial for this role. Familiarity with digital platforms and global working environments is also beneficial.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on experience level and industry standards for marketing roles in the United States)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan (401k) with company match
- Paid time off (vacation, holidays, sick leave)
- Tuition assistance and professional development opportunities
- Employee discounts on GM vehicles and services
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range is estimated based on industry standards for marketing roles with 2-5 years of experience in the United States. Benefits are based on GM's standard employee benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (Global)
Founded: 1908 (as a holding company)
Company Description:
- General Motors (GM) is an American multinational corporation that designs, manufactures, markets, and distributes vehicles and vehicle parts
- GM operates in various markets worldwide and offers a range of vehicle brands, including Chevrolet, Buick, Cadillac, GMC, Holden, Baojun, and Wuling
- GM is committed to leading the way toward a world with Zero Crashes, Zero Emissions, and Zero Congestion
Company Specialties:
- Automotive design and manufacturing
- Electrification and autonomous vehicle technology
- Global marketing and branding
- Supply chain management and logistics
Company Website: www.gm.com
ASSUMPTION: General Motors is a well-established company in the automotive industry, with a global presence and a strong focus on innovation and sustainability.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Global Marketing Development Manager
Work Arrangement: Hybrid (3 days on-site per week at GM Warren - Cadillac Tower)
Growth Opportunities:
- Potential career progression within the marketing or talent development functions
- Opportunities to work on global projects and gain international experience
- Access to professional development and training programs
ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work)
Office Location(s): GM Warren - Cadillac Tower, Warren, Michigan, United States
Geographic Context:
- Warren, Michigan, is a suburb of Detroit, offering a mix of urban and suburban living
- The area has a diverse range of neighborhoods, amenities, and cultural attractions
- GM Warren - Cadillac Tower is a modern, collaborative work environment
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the Global Marketing Development Manager
Key Assessment Areas:
- Project management skills and experience
- Communication and collaboration abilities
- Problem-solving and adaptability
- Alignment with GM's company values and culture
Application Tips:
- Highlight relevant marketing, talent development, or employee engagement experience and achievements
- Demonstrate strong project management skills and provide examples of successful initiatives
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare questions about the role, team, and company to ask during the interview
ATS Keywords: Marketing development, engagement initiatives, project management, global marketing, communication, collaboration, talent development, employee engagement, workplace of choice
ASSUMPTION: Applicants should tailor their application materials to highlight relevant skills and experiences, and prepare for behavioral and situational interview questions.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- SharePoint and Viva (or similar digital platforms for engagement and content sharing)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Communication and collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: Familiarity with these tools is beneficial for this role, as they are commonly used in marketing and project management functions.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Adaptable and flexible
- Results-driven and proactive
- Strong communication and collaboration skills
- Ability to work effectively in a global, matrixed organization
Self-Assessment Questions:
- Do I have strong project management skills and experience?
- Can I effectively communicate and collaborate with global teams?
- Am I adaptable and comfortable working in a dynamic, global environment?
ASSUMPTION: Applicants should assess their fit with GM's company values and work style to ensure a successful cultural fit.
⚠️ Potential Challenges
- Managing multiple tasks and priorities in a global, matrixed organization
- Adapting to changing priorities and deadlines
- Effectively communicating and collaborating with remote and global teams
- Balancing on-site and remote work responsibilities
ASSUMPTION: These challenges require strong project management skills, adaptability, and excellent communication to overcome successfully.
📈 Similar Roles Comparison
- Marketing Development Specialist vs. Marketing Coordinator: The former focuses more on strategic planning and coordination, while the latter may have more tactical execution responsibilities
- Industry-specific context: This role is specific to the automotive industry, with a focus on global marketing development
- Career path comparison: This role can lead to career progression within marketing or talent development functions, with opportunities to work on global projects and gain international experience
ASSUMPTION: Applicants should consider the unique aspects of this role within the broader marketing and talent development landscape.
📝 Sample Projects
- Planning and executing a global marketing training event, including coordinating logistics, speakers, and materials
- Developing and implementing a marketing skill training program, including creating relevant content and resources
- Managing a cross-functional workshop to improve collaboration and communication between marketing and other departments
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the global marketing development function?
- How does this role contribute to GM's overall marketing strategy and goals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does GM support the professional development and growth of employees in this role?
- What are the most rewarding and challenging aspects of working in a global, matrixed organization?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and gain insights into the work environment and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your project management, communication, and collaboration skills
- Research GM's company values and culture to demonstrate your fit during the interview
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
