Marketing Digital Analyst

📌 Core Information

🔹 Job Title: Marketing Digital Analyst

🔹 Company: Essity

🔹 Location: Medellín, Antioquia, Colombia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and executing digital strategies for B2B and D2C brands
• Managing brand content and social media communities
• Tracking and optimizing digital performance metrics
• Collaborating with cross-functional teams and external agencies
• Staying updated with digital trends and best practices

ASSUMPTION: This role requires a strong understanding of digital marketing, social media management, and data analysis. Candidates should be comfortable working in a dynamic, collaborative environment and have a passion for staying current with digital trends.

📋 Key Responsibilities

✅ Develop and implement communication and social media campaigns aligned with marketing strategies

✅ Create engaging text, image, and video content for social media accounts

✅ Track digital KPIs, identify opportunities for improvement, and execute optimization initiatives

✅ Monitor and report on online comments and reviews

✅ Organize and participate in events to build community, enhance brand awareness, and generate engaging content

✅ Align efforts with marketing, public relations, and communication teams to maintain brand consistency

✅ Stay in constant communication with marketing and digital departments to integrate brand updates into the strategy

✅ Build relationships with clients, potential customers, and industry professionals

✅ Stay up to date with digital and technological trends

ASSUMPTION: This role requires strong communication skills, both written and verbal, as well as the ability to work effectively in a team environment. Candidates should be comfortable using data to inform decision-making and have a creative mindset for content development.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communication, business administration, or a related field

Experience: At least one year of experience in digital marketing, social media, and public relations

Required Skills:

• Strong verbal and written communication skills
• Team player
• Proficiency in Microsoft Office (PowerPoint and Excel)
• English B1

Preferred Skills:

• Experience with social media management tools
• Familiarity with data analysis tools (e.g., Google Analytics)
• Knowledge of the consumer goods industry

ASSUMPTION: While not explicitly stated, experience with social media management tools and data analysis tools would be beneficial for this role. Familiarity with the consumer goods industry could also provide a competitive advantage.

💰 Compensation & Benefits

Salary Range: Based on industry standards for entry-level marketing roles in Colombia, the estimated salary range is COP 3,500,000 - COP 4,500,000 per month (USD $1,050 - $1,350).

Benefits:

• Competitive total rewards package
• Collaborative and inclusive culture
• Empowering and engaged leaders
• Working with power purpose and sustainable impact
• Learning and growing in your career
• Supporting well-being and sustainable working life
• Life-changing innovations

Working Hours: Full-time, Monday to Friday, 8:00 AM to 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Colombia. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Essity operates in the manufacturing industry, specifically focusing on personal care, baby care, feminine care, and medical solutions. The company is a global leader in its sector, with a strong presence in Latin America, including Colombia.

Company Size: Essity is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Essity's roots trace back to 1849, with its current form established in 1975 through the acquisition of the Swedish company Mölnlycke.

Company Description:

• Essity is a globally leading hygiene and health company
• The company's mission is to break barriers to well-being by enabling customers and consumers to lead fuller lives at all stages of life
• Essity's leading global brands include TENA, Tork, Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, and Zewa

Company Specialties:

• Personal care
• Baby care
• Incontinence care
• Feminine care
• Medical solutions
• Baby diapers
• Away from home tissue
• Consumer tissue
• Medtech

Company Website: Essity Careers

ASSUMPTION: Essity's focus on well-being and sustainability provides an attractive work environment for candidates who align with these values. The company's global presence also offers opportunities for international exposure and career growth.

📊 Role Analysis

Career Level: This role is an entry-level position within the marketing department, offering opportunities for growth and development within the company.

Reporting Structure: The Marketing Digital Analyst will report directly to the Marketing Manager and collaborate with various teams, including marketing, public relations, and digital.

Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work arrangements depending on the company's policies and the employee's performance.

Growth Opportunities:

• Advancement within the marketing department or related functions
• Expansion of skills and knowledge through on-the-job training and professional development opportunities
• Potential international assignments or projects, given Essity's global presence

ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities for growth and development within the company. Candidates should be eager to learn and adapt in a dynamic, collaborative environment.

🌍 Location & Work Environment

Office Type: Essity's Medellín office is located in the Cortezza business park, offering a modern and collaborative work environment.

Office Location(s): Medellín, Antioquia, Colombia

Geographic Context:

• Medellín is the second-largest city in Colombia, with a vibrant culture and a growing economy
• The city offers a mix of urban and natural environments, with easy access to parks, mountains, and nearby towns
• Medellín has a tropical savanna climate, with warm temperatures year-round

Work Schedule: Full-time, Monday to Friday, 8:00 AM to 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: Medellín offers a dynamic and culturally rich environment for professionals, with a mix of urban and natural attractions. The city's climate and geographic location provide a pleasant living experience for residents.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing and social media expertise
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Essity's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of digital marketing trends and best practices
• Showcase your creativity and ability to develop engaging content
• Prepare questions to ask the interviewer about the company, team, or role

ATS Keywords: Digital Marketing, Social Media, Content Creation, Data Analysis, Communication, Teamwork, Trend Tracking, Community Engagement, Event Organization, Brand Strategy, KPI Monitoring, Research, Client Relationship, Public Relations, Audiovisual Content, Social Listening

ASSUMPTION: Essity's application process is designed to assess candidates' skills, experiences, and cultural fit. Applicants should be prepared to demonstrate their understanding of digital marketing and social media management, as well as their ability to work effectively in a team environment.

🛠️ Tools & Technologies

• Microsoft Office (PowerPoint, Excel)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis tools (e.g., Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with Microsoft Office, social media management tools, and data analysis tools is essential for this role. Experience with project management tools would also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Collaborative and inclusive culture
• Empowering and engaged leaders
• Working with power purpose and sustainable impact
• Learning and growing in your career
• Supporting well-being and sustainable working life
• Life-changing innovations

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on continuous learning and improvement
• Results-driven and data-informed decision-making

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative environment?
• Are you passionate about staying current with digital trends and best practices?
• Do you have strong communication skills and the ability to work effectively in a team?
• Are you committed to continuous learning and professional development?

ASSUMPTION: Essity's culture values collaboration, inclusivity, and a focus on well-being and sustainability. Candidates should be comfortable working in a dynamic, fast-paced environment and be committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation deadlines
• Analyzing and interpreting data to inform decision-making
• Adapting to changes in digital trends and best practices
• Balancing the need for creativity with brand guidelines and consistency
• Collaborating effectively with cross-functional teams and external agencies

ASSUMPTION: This role presents both creative and analytical challenges, requiring candidates to balance multiple responsibilities and adapt to a dynamic environment. Strong communication and time management skills are essential for success in this role.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Specialist, with a focus on brand content strategy and community management
• Unlike other roles, this position is part of an in-house agency, offering opportunities for collaboration and exposure to various aspects of marketing
• Career progression could lead to roles such as Marketing Manager, Digital Marketing Manager, or Brand Manager

ASSUMPTION: This role offers a unique opportunity to work within an in-house agency, providing exposure to various aspects of marketing and opportunities for career growth within the company.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and engagement
• Analyzing and reporting on digital KPIs to inform strategy and optimization initiatives
• Creating engaging content for social media platforms, such as images, videos, or infographics
• Monitoring and responding to online comments and reviews to maintain brand reputation

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from creative content development to data analysis and strategic planning.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams and departments within the company?
• What opportunities are there for professional development and growth within the marketing department?
• How does Essity support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, collaboration, professional development opportunities, work-life balance, and potential challenges. Candidates should prepare thoughtful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview by researching Essity's company culture, values, and recent projects
• Prepare questions to ask the interviewer about the company, team, or role
• Follow up with the hiring manager within one week after the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.