📌 Core Information
🔹 Job Title: Marketing & Digital Content Manager
🔹 Company: Parkland College
🔹 Location: Champaign, Illinois
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Coordinating marketing initiatives across various media formats
- Collaborating with multiple departments to ensure effective communication strategies
- Managing the college's digital presence and web content
- Providing training and support for college liaisons in utilizing the website content management system
ASSUMPTION: This role requires a balance of creative and technical skills, with a focus on project management and client-focused approach.
📋 Key Responsibilities
✅ Execute marketing and public relations tactics that align with the college’s communication strategy
✅ Collaborate with the Enrollment Team and Marketing and Public Relations Director to develop, implement, and manage the college’s recruitment promotional schedule
✅ Identify needs using a client-focused approach and design campaigns that provide key marketing deliverables within the defined project scope and budget
✅ Monitor web content for adherence and conformity to editorial design and accessibility, and alert appropriate parties of inaccurate or out-of-date content
✅ Facilitate the creation of assets to be presented on Parkland web properties and develop and manage auditing process for all Parkland web properties
✅ Stay up-to-date on marketing and website trends and communicate potential opportunities and risks
✅ Provide training and support for college liaisons in utilizing the website content management system
✅ Coordinate and electronically publish time-sensitive college information to appropriate sources
✅ Serve as Marketing’s main point of contact for collaboration with Admissions on facilitation and development of SLATE email campaigns and live-event software
✅ Other duties as assigned
ASSUMPTION: This role involves minimal supervision, requiring strong organizational skills and the ability to work independently.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Journalism, or related field
Experience: 3 years of marketing, public relations, website and/or project management experience
Required Skills:
- Excellent organizational skills
- Proficiency in Adobe Creative Suite, FTP/SFTP, and HTML
- Functional knowledge of content management, project management software, and desktop computing
- Ability to learn new technologies, implement their use, and instruct others as changes and upgrades occur
- Communication and problem-solving skills sufficient to perform the duties of the position and communicate effectively with clients
Preferred Skills:
- Experience with content management systems
- Knowledge of higher education marketing trends
ASSUMPTION: Candidates with experience in higher education marketing or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $50,960.44 annually (provided)
Benefits:
- Robust benefits package, including medical insurance with no monthly premiums, dental, life, disability, retirement plans, flexible spending, dependent care, EAP, work/life balance with generous paid time off, and tuition waiver
Working Hours: Full-time, 12-month appointment on a schedule established by the Director of Marketing and Public Relations
ASSUMPTION: The salary range provided is based on the job posting and is not estimated.
📌 Applicant Insights
🔍 Company Context
Industry: Education, specifically professional training and coaching
Company Size: Small (11-50 employees), which may offer a more personal work environment and closer collaboration with leadership
Founded: 1966, with a long history in providing valuable professional development opportunities
Company Description:
- Parkland College Community Education provides professional development opportunities, from career-enhancing workshops and certification programs to customized training programs designed just for a company's needs
Company Specialties:
- Professional development workshops
- Customized training programs
- Career-enhancing certification programs
Company Website: http://www.parkland.edu/communityeducation
ASSUMPTION: Parkland College Community Education focuses on providing high-quality, relevant training and development opportunities for its students and clients.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the marketing and communications department
Reporting Structure: Reports directly to the Director of Marketing and Public Relations
Work Arrangement: On-site, full-time, with a 12-month appointment
Growth Opportunities:
- Potential advancement within the marketing and communications department
- Expanding skills and knowledge in higher education marketing
- Opportunities to work on diverse projects and campaigns
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing and communications field.
🌍 Location & Work Environment
Office Type: On-site, with a physical location in Champaign, Illinois
Office Location(s): 1315 N Mattis Ave, Champaign, Illinois 61821, US
Geographic Context:
- Champaign, Illinois is a mid-sized city with a population of approximately 84,000 people
- The city is home to the University of Illinois at Urbana-Champaign and has a vibrant arts and culture scene
- The cost of living in Champaign is relatively affordable compared to other major metropolitan areas in the United States
Work Schedule: Full-time, with a schedule established by the Director of Marketing and Public Relations
ASSUMPTION: The work environment at Parkland College Community Education is likely to be collaborative and supportive, with a focus on providing high-quality professional development opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Parkland College careers website
- Phone or video screening with the Human Resources department
- In-person or virtual interview with the hiring manager and/or other department members
- Background check and reference checks
Key Assessment Areas:
- Marketing and project management skills
- Technical proficiency in Adobe Creative Suite, HTML, and other relevant software
- Communication and problem-solving skills
- Cultural fit with the Parkland College Community Education team
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, project management, and technical skills
- Demonstrate your understanding of higher education marketing trends and strategies
- Showcase your ability to work independently and manage multiple projects simultaneously
ATS Keywords: Marketing, Public Relations, Project Management, Adobe Creative Suite, HTML, Content Management, Higher Education, Professional Development
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong marketing, project management, and technical skills.
🛠️ Tools & Technologies
- Adobe Creative Suite
- FTP/SFTP
- HTML
- Content management systems (e.g., WordPress, Drupal)
- Project management software (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Candidates should have proficiency in Adobe Creative Suite, HTML, and other relevant software, as well as experience with content management and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Excellence in education and training
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Collaborative and supportive work environment
- Focus on providing high-quality professional development opportunities
- Flexible and adaptable to changing priorities and projects
Self-Assessment Questions:
- Do you have a strong commitment to excellence in education and training?
- Are you able to work collaboratively and supportively with a diverse team of professionals?
- Are you adaptable and able to manage multiple projects simultaneously?
ASSUMPTION: Candidates who are passionate about education and professional development, and who thrive in a collaborative and supportive work environment, are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with minimal supervision and maintaining strong organizational skills
- Keeping up-to-date with marketing and website trends and communicating potential opportunities and risks
- Balancing creative and technical aspects of the role
ASSUMPTION: This role may present challenges in managing multiple projects and priorities, as well as balancing creative and technical aspects of the work.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Digital Content Manager position in other industries, but with a focus on higher education marketing and professional development
- In higher education, this role may be comparable to a Marketing and Communications Manager or Director of Marketing and Public Relations position
- Career path for this role may include advancement to Director of Marketing and Public Relations or other senior marketing leadership positions within higher education or related industries
ASSUMPTION: This role is unique in its focus on higher education marketing and professional development, but shares similarities with other marketing and communications management positions in other industries.
📝 Sample Projects
- Developing and implementing a comprehensive marketing campaign for a new professional development program
- Managing the college's web presence and ensuring adherence to brand guidelines and accessibility standards
- Collaborating with the Enrollment Team to create and execute recruitment promotional materials
ASSUMPTION: Sample projects for this role may include marketing campaigns, web management, and collaboration with other departments to create promotional materials.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing and communications strategy for the college?
- What opportunities are there for professional growth and development within the marketing and communications department?
- How does the college support work-life balance for its employees?
- What is the team culture like, and how does this role contribute to the team's success?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, as well as the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Parkland College Careers website
- Tailor your resume and cover letter to highlight relevant marketing, project management, and technical skills
- Prepare for the interview by researching higher education marketing trends and strategies
- Follow up with the Human Resources department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
