🔹 Job Title: Marketing Digital, Data & IT (H/F) - Alternance
🔹 Company: Allianz France
🔹 Location: Puteaux, Île-de-France, France
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🚀 Job Overview
Key aspects of this role include:
- Marketing Digital: Participating in B2B marketing acquisition campaigns, focusing on lead generation through a combination of marketing, data, and IT tools.
- Data Analysis: Exploiting, analyzing data, and conceiving data dashboards for tracking and performance optimization.
- Project Management: Coordinating cross-functional projects, ensuring smooth execution, and driving results.
- IT Support: Managing the functionality of tools and systems, troubleshooting incidents, and collaborating with dedicated IT teams.
ASSUMPTION: This role requires a strong understanding of marketing, data, and IT, with the ability to integrate these skills to drive successful campaigns and projects.
📋 Key Responsibilities
✅ Marketing Digital
- Participate in B2B marketing acquisition campaigns, focusing on lead generation.
- Implement marketing campaigns and ensure their operational follow-up.
- Manage campaign budgets, validate invoices, and analyze financial aspects.
- Allocate and track leads, addressing feedback and responses.
✅ Data Analysis
- Exploit, analyze data, and create data dashboards for tracking and performance optimization.
- Automate processes using macros VBA, Python scripts, and other tools.
✅ IT Support
- Monitor the functionality of tools and systems, ensuring smooth operation.
- Troubleshoot incidents and collaborate with dedicated IT teams for resolution.
ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education:
- Pursuing a Bac+4/5 degree in a relevant field (e.g., business, engineering, or computer science)
Experience:
- No formal work experience required, but relevant internships or projects are a plus.
Required Skills:
- Strong analytical skills and proficiency in Excel (TCD, macros VBA, etc.)
- Solid Python skills for data analysis and automation tasks
- Basic SQL knowledge for reading and querying databases
- Familiarity with data visualization tools (Power BI, Streamlit Python, etc.)
- Knowledge of marketing tools (Adobe Analytics, Campaign Manager, etc.)
- Understanding of IT systems, APIs, databases, and cloud technologies
- Basic understanding of artificial intelligence (AI) and its potential applications in marketing
Preferred Skills:
- Knowledge of the insurance industry or related fields
- Familiarity with Agile methodologies and project management tools
ASSUMPTION: Candidates should have a strong foundation in marketing, data, and IT, with the ability to apply these skills in a professional setting.
💰 Compensation & Benefits
Salary Range: €24,000 - €28,000 per year (gross, annual, based on experience and performance)
Benefits:
- Attractive compensation package with performance-based bonuses
- Remote work: one day per week working from home
- 28 paid vacation days per year
- Meal subsidies: carte restaurant and cantine d'entreprise
- Rich training offer and dedicated onboarding process
- Access to the company's Employee Committee
- Good social coverage
Working Hours: Full-time (39 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles, experience levels, and locations. The final salary offer may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: Large (8,000+ employees)
Founded: 2010
Company Description: Allianz Technology is Allianz's global IT service provider, delivering IT solutions that drive the group's digitalization. With over 11,000 employees in more than 20 countries, Allianz Technology runs, optimizes, transforms, and innovates infrastructure, applications, and services to create the best customer experience.
Company Specialties: DevOps, IT Transformation, Applications, and ABS
📊 Role Analysis
Career Level: Entry-level to mid-level, depending on the candidate's education and experience
Reporting Structure: The role reports directly to the team lead or manager within the Gestion des leads & Outils dedicated team.
Work Arrangement: Hybrid (one day per week remote, four days on-site in Puteaux, France)
Growth Opportunities:
- Gain practical experience in marketing, data, and IT in a dynamic, international environment.
- Develop skills in project management, data analysis, and IT support.
- Contribute to high-impact projects and campaigns that drive business results.
- Network with professionals across various teams and departments within Allianz France.
ASSUMPTION: This role offers a unique opportunity for candidates to gain diverse experience and grow both personally and professionally within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location: Puteaux, Île-de-France, France
Geographic Context:
- Puteaux is a suburb of Paris, located 10 kilometers west of the city center.
- The area offers a mix of urban and suburban living, with easy access to Paris via public transportation.
- Puteaux is home to various international companies and has a diverse population.
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with one remote day per week)
ASSUMPTION: The work environment is dynamic, multicultural, and collaborative, with a strong focus on innovation and digital transformation.
💼 Interview & Application Insights
Typical Process:
1. Online application submission through the provided link.
2. Phone or video screening to assess communication skills and cultural fit.
3. On-site or virtual interview with the hiring manager and team members to discuss the role, responsibilities, and expectations.
4. Final decision and offer extension.
Key Assessment Areas:
- Technical skills in marketing, data, and IT
- Problem-solving abilities and analytical thinking
- Communication and interpersonal skills
- Cultural fit and alignment with Allianz's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Research Allianz France and the Gestion des leads & Outils team to demonstrate your interest and understanding of the role and organization.
ATS Keywords: Marketing Digital, Data Analysis, Project Management, Excel, Python, SQL, Data Visualization, Marketing Tools, IT Systems, API, Cloud, Artificial Intelligence, B2B, Lead Generation, Campaign Management, Budget Management, Data Dashboard, Incident Management, Troubleshooting, Cross-functional Collaboration, Allianz, Allianz France, Gestion des leads & Outils
ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and potential to contribute to the team's success.
🛠️ Tools & Technologies
- Marketing Tools: Adobe Analytics, Campaign Manager, Google Analytics, Google Ads, Hootsuite, Marketo, etc.
- Data Analysis Tools: Excel, Power BI, SQL, Python (Pandas, NumPy, Matplotlib, Seaborn), R, Tableau, etc.
- IT Systems: APIs, databases, cloud technologies (AWS, Azure, Google Cloud), IT service management tools (Jira Service Desk, ServiceNow), etc.
- Project Management Tools: Jira, Asana, Trello, Microsoft Project, etc.
- Collaboration Tools: Microsoft Office Suite, Google Workspace, Slack, Microsoft Teams, etc.
ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the specific projects and campaigns the candidate works on.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Putting customers at the heart of everything we do.
- Responsibility: Taking ownership and accountability for our actions and decisions.
- Integrity: Upholding the highest ethical standards in all our interactions.
- Respect: Valuing diversity and treating everyone with courtesy and consideration.
- Excellence: Striving for continuous improvement and outstanding performance.
Work Style:
- Collaborative: Working closely with team members and stakeholders to achieve common goals.
- Agile: Adapting to changing priorities and requirements in a dynamic work environment.
- Innovative: Embracing new ideas and approaches to drive business results.
- Analytical: Using data and insights to inform decision-making and problem-solving.
Self-Assessment Questions:
1. How do you align with Allianz's customer-centricity value, and can you provide an example of a time when you put customers first in a previous role or project?
2. Describe a situation where you had to adapt to changing priorities or requirements, and how did you ensure the successful completion of your tasks?
3. Can you share an example of a time when you used data and analytics to drive a business decision or improve a process?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Allianz's values and work style, with a willingness to adapt, learn, and grow within the organization.
⚠️ Potential Challenges
1. Balancing multiple projects and priorities in a fast-paced, dynamic work environment.
2. Navigating a large, complex organization with diverse teams and stakeholders.
3. Managing expectations and delivering results in a high-pressure, performance-driven culture.
4. Adapting to new tools, technologies, and processes as the organization evolves and innovates.
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them successfully.
📈 Similar Roles Comparison
1. How this role differs from related positions in the industry:
* This role focuses on B2B marketing acquisition campaigns, while similar roles may focus on B2C or other aspects of marketing.
* This role requires strong data analysis skills and a solid understanding of IT systems, which may not be required in all marketing roles.
2. Industry-specific context:
* The insurance industry is highly competitive and data-driven, with a strong focus on digital transformation and customer experience.
* Marketing professionals in the insurance industry must be able to navigate complex products, regulations, and customer segments.
3. Career path comparison:
* This role offers a unique opportunity to gain experience in marketing, data, and IT, which can lead to various career paths within the organization or the industry.
ASSUMPTION: Candidates should understand the unique aspects of this role and how it compares to similar positions in the industry.
📝 Sample Projects
1. Project example specific to this role: Developing and implementing a marketing campaign to generate leads for a new insurance product, using a combination of marketing, data, and IT tools.
2. Project example specific to the industry: Analyzing customer data to identify trends and insights, and using these findings to inform marketing strategies and improve customer segmentation.
3. Project example specific to reported responsibilities: Creating a data dashboard to track the performance of marketing campaigns, and using this dashboard to optimize campaign results and improve ROI.
ASSUMPTION: Candidates should be able to provide specific examples of projects they have worked on that demonstrate their skills and experience in marketing, data, and IT.
❓ Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 30 days?
2. How does this role fit into the overall marketing strategy for Allianz France?
3. What are the most challenging aspects of this role, and how can I best prepare to tackle them?
4. How does the Gestion des leads & Outils team collaborate with other departments within Allianz France?
5. What opportunities are there for professional development and growth within this role and the organization?
ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their interest in the role and their commitment to contributing to the team's success.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [Application URL](https://careers.allianz.com/job/PUTEAUX-Marketing-Digital%2C-Data-&-IT-%28HF%29-Alternance-92-92800/1202905701/).
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for the phone or video screening and on-site or virtual interview, focusing on your communication skills, cultural fit, and problem-solving abilities.
4. Follow up with the hiring manager or HR representative after the interview, expressing your interest in the role and the company.
5. If selected, complete the onboarding process and start your internship, eager to contribute to the team's success and grow both personally and professionally within the organization.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
