Marketing & Digital Manager

📌 Core Information

🔹 Job Title: Marketing & Digital Manager

🔹 Company: AccorHotel

🔹 Location: Istanbul, Turkey

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic marketing and digital initiatives to drive brand awareness and enhance guest engagement.
• Planning and executing digital marketing activities across various channels.
• Collaborating with sales and events teams to create targeted campaigns.
• Monitoring market trends and competitor activities to identify opportunities for improvement and innovation.

ASSUMPTION: This role requires a strong blend of creativity, analytical thinking, and digital expertise to effectively promote the hotel across multiple platforms.

📋 Key Responsibilities

✅ Build Marketing & Digital yearly plan and budget covering all marketing channels, digital levers, and brand momentum.

✅ Plan and execute all digital marketing activities including SEO, SEA, email marketing, social media, display, metasearch, OTA advertising.

✅ Create and manage engaging content for digital platforms to drive traffic and increase online visibility.

✅ Monitor and analyze market trends, competitor activities, and guest feedback to identify opportunities for improvement and innovation.

✅ Collaborate with the sales and events teams to create targeted campaigns that attract and retain guests.

✅ Manage relationships with external vendors and agencies to ensure the delivery of high-quality marketing materials and services.

✅ Track and report on the performance of marketing campaigns, providing insights and recommendations for optimization.

✅ Ensure brand consistency and adherence to corporate guidelines across all marketing channels.

✅ Stay updated with the latest industry trends and technologies to keep the hotel’s marketing strategies current and effective.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous learning to stay ahead in the digital landscape.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field.

Experience: Minimum of 5 years of experience in marketing, with a focus on digital marketing.

Required Skills:

• Proven track record of developing and implementing successful marketing strategies.
• Strong understanding of digital marketing channels, tools, and best practices.
• Excellent written and verbal communication skills in Turkish and English.
• Proficiency in using marketing software and analytics tools (e.g., Google Analytics, HubSpot, Hootsuite).
• Creative thinker with strong analytical and problem-solving skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred Skills:

• Experience in the hospitality industry.

ASSUMPTION: Candidates with a strong background in digital marketing and a passion for the hospitality industry are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a Marketing & Digital Manager role in Istanbul, Turkey, with 5-10 years of experience is approximately ₺35,000 - ₺55,000 per month (₺420,000 - ₺660,000 per year).

Benefits:

• Competitive salary package.
• Opportunities for career growth within the AccorHotel group.
• Employee discounts on hotel stays and food & beverage outlets.
• Health insurance and other employee benefits.

Working Hours: Full-time position with standard working hours, including evenings and weekends as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide.

Company Size: AccorHotel is a large corporation with over 10,000 employees globally, providing ample opportunities for career growth and development.

Founded: AccorHotel was founded in 1967 and has since grown into one of the largest hotel chains in the world.

Company Description:

• AccorHotel is committed to delivering exceptional experiences that blend local culture with French art de vivre.
• The company prides itself on its commitment to excellence and innovation, creating memorable stays for its guests.
• AccorHotel offers a diverse range of hotel brands, catering to various preferences and budgets.

Company Specialties:

• Hotel operations and management.
• Brand development and marketing.
• Food and beverage services.

Company Website: https://www.group.accor.com

ASSUMPTION: Working for AccorHotel offers exposure to a global network and the opportunity to learn from experienced professionals in the hospitality industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Director of Sales & Marketing.

Reporting Structure: The Marketing & Digital Manager will report to the Director of Sales & Marketing and collaborate with various departments, including sales, events, and operations.

Work Arrangement: This is an on-site position, requiring regular presence at the hotel. However, some flexibility may be available for remote work, depending on the specific needs of the role.

Growth Opportunities:

• Progression to a senior marketing role within AccorHotel.
• Expansion into other areas of hotel management or operations.
• International assignments or relocations to other AccorHotel properties worldwide.

ASSUMPTION: This role provides a strong foundation for a career in hospitality marketing and offers opportunities for growth and development within the AccorHotel group.

🌍 Location & Work Environment

Office Type: The hotel's physical location in Istanbul, Turkey, offers a vibrant and multicultural work environment.

Office Location(s): Sofitel Istanbul Taksim, located in the heart of Istanbul's vibrant Taksim district.

Geographic Context:

• Istanbul is a bustling metropolis with a rich history and diverse culture.
• The Taksim district is known for its lively atmosphere, shopping, dining, and entertainment options.
• Istanbul offers a mix of modern and traditional architecture, with numerous historical sites and cultural attractions.

Work Schedule: The work schedule may vary depending on the hotel's needs and may include evenings and weekends to support events and marketing campaigns.

ASSUMPTION: Working in Istanbul provides a unique blend of cultural experiences and professional growth opportunities in the hospitality industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the Director of Sales & Marketing and other department heads.
• Final interview or assessment, potentially involving a presentation or case study.

Key Assessment Areas:

• Marketing and digital strategy development.
• Campaign planning and execution.
• Data analysis and reporting.
• Communication and collaboration skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and digital experience.
• Demonstrate your understanding of the hospitality industry and AccorHotel's brand.
• Prepare examples of successful marketing campaigns you've led or contributed to in the past.

ATS Keywords: Hotel Marketing, Digital Marketing, Strategic Marketing, Brand Awareness, Guest Engagement, SEO, Email Marketing, Social Media, Analytics Tools, Content Creation, Market Trends Analysis, Campaign Management, Problem Solving, Communication Skills, Team Collaboration, Creativity

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• Google Analytics.
• HubSpot.
• Hootsuite.
• Social media platforms (e.g., Facebook, Instagram, Twitter).
• Email marketing software (e.g., Mailchimp, Constant Contact).
• SEO tools (e.g., SEMrush, Ahrefs).

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Respect.
• Integrity.
• Commitment.
• Diversity.
• Spirit of Conquest.

Work Style:

• Collaborative and team-oriented.
• Adaptable and responsive to change.
• Results-driven and focused on delivering exceptional guest experiences.

Self-Assessment Questions:

• How do you embody AccorHotel's core values in your daily work?
• Describe a time when you had to adapt to a significant change in your marketing strategy. How did you approach this challenge, and what was the outcome?
• How do you balance creativity and data-driven decision-making in your marketing efforts?

ASSUMPTION: Candidates who demonstrate a strong fit with AccorHotel's company values and work style are more likely to succeed in this role and contribute to the hotel's overall success.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously.
• Adapting to the dynamic and fast-paced nature of the hospitality industry.
• Balancing the need for creativity and innovation with adherence to corporate guidelines and brand standards.
• Working evenings and weekends to support events and marketing campaigns.

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a demanding and dynamic work environment.

📈 Similar Roles Comparison

• Compared to other marketing manager roles in the hospitality industry, this position places a stronger emphasis on digital marketing and campaign management.
• AccorHotel's global presence offers more extensive growth and development opportunities than smaller hospitality companies.
• This role may require more frequent travel and on-site presence than remote or hybrid marketing positions.

ASSUMPTION: Candidates should research similar roles in the hospitality industry to better understand the unique aspects of this position and how it compares to other opportunities.

📝 Sample Projects

• Developing and executing a targeted social media campaign to increase engagement and drive bookings.
• Analyzing market trends and competitor activities to identify opportunities for innovative marketing strategies.
• Managing relationships with external vendors and agencies to deliver high-quality marketing materials and services.

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities of the Marketing & Digital Manager role and the types of initiatives candidates can expect to work on.

❓ Key Questions to Ask During Interview

• Can you describe the hotel's marketing strategy for the upcoming year, and how this role fits into that plan?
• How does the hotel support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign the hotel has implemented in the past, and what made it effective?
• How does the hotel measure the success of its marketing efforts, and what key performance indicators (KPIs) does it track?
• What is the hotel's approach to work-life balance, and how does it support employees in maintaining a healthy work-life equilibrium?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the hotel's marketing strategies and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant marketing and digital experience, as well as your passion for the hospitality industry.
• Prepare examples of successful marketing campaigns you've led or contributed to in the past, demonstrating your ability to develop and execute effective strategies.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.