📌 Core Information
🔹 Job Title: Marketing, Digital Marketing Associate, AVP, Based in Hong Kong
🔹 Company: Nuveen
🔹 Location: Hong Kong
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading day-to-day digital marketing strategies and executing campaigns across paid media, social media, email, and website channels.
- Partnering with global and regional marketing teams to deliver on campaign goals and elevate the Nuveen brand.
- Keeping internal leadership and marketing leaders updated on campaign progress and success.
- Engaging and influencing stakeholders across the organization with respect to digital marketing outcomes.
ASSUMPTION: This role requires a strong understanding of the digital marketing landscape and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop and execute innovative strategies for Nuveen’s global digital marketing campaigns.
✅ Align with analytics and agency partners to track, measure, and optimize paid and owned campaigns, with the goal of driving positive business results.
✅ Drive innovation across digital content to elevate the Nuveen brand among key financial advisors and global institutional investors.
✅ Partner closely with Nuveen client marketing leads to deliver on campaign goals.
✅ Work to support the development and implementation of digital marketing efforts to build and sustain presence in digital channels and to increase revenue and profitability.
✅ Identify opportunities for operational improvements and transformation.
✅ Maintain impeccable attention to detail, specifically with budget tracking and reporting.
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum 5 years in a digital marketing role, with relevant experience in media planning, digital reporting, budget management, flowcharting, and forecasting.
Required Skills:
- Proven experience in digital marketing, with a strong understanding of paid media, social media, email marketing, and website management.
- Excellent project management skills, with the ability to manage multiple projects simultaneously.
- Strong analytical skills, with the ability to track, measure, and optimize campaign performance.
- Excellent communication and collaboration skills, with the ability to build strong relationships with colleagues and stakeholders.
- Fluency in English and proficiency in either Japanese or Chinese.
Preferred Skills:
- Experience with Salesforce Marketing Cloud (SFMC) or related marketing automation systems.
- Knowledge of B2B and asset management media tactics.
ASSUMPTION: Candidates should have a proven track record of driving results in a digital marketing role and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: HKD 800,000 - HKD 1,200,000 per annum (based on industry standards for a mid-senior level digital marketing role in Hong Kong)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous time off and flexible work arrangements.
- Employee discounts and perks.
Working Hours: Full-time, Monday to Friday, with occasional weekend or evening work as needed.
ASSUMPTION: Salary range is estimated based on industry standards for a mid-senior level digital marketing role in Hong Kong. Actual salary may vary depending on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Nuveen is a global asset manager with specialist knowledge across a wide array of asset classes, including fixed income, listed equities, and alternatives. It is the investment management arm of TIAA.
Company Size: Nuveen is a large company with a global presence, employing over 49,000 people worldwide.
Founded: Nuveen was founded in 1924 and has a long history of providing investment management services to a diverse range of clients.
Company Description:
- Nuveen is driven by independent investment processes across the firm, as well as insights, risk management, analytics, and other tools and resources provided by its global platform.
- As a global asset manager, Nuveen's mission is to work in partnership with its clients to create outcome-focused solutions to help them secure their financial future.
Company Specialties:
- Fixed income investing.
- Listed equities.
- Alternatives.
Company Website: www.nuveen.com
ASSUMPTION: Nuveen's size and global presence provide opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Global Head of Nuveen Paid and Social Media.
Work Arrangement: This role is based in Hong Kong and requires on-site work. Occasional travel may be required for meetings and events.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the digital marketing team.
- Opportunities to work on high-profile campaigns and collaborate with global and regional marketing teams.
- Access to professional development and training opportunities to enhance skills and advance career goals.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and advance within the digital marketing team.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.
Office Location(s): 257 Park Ave S, New York, NY 10010, USA
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant and dynamic business environment.
- The office is located in the heart of the city, with easy access to public transportation and amenities.
- The cost of living in Hong Kong is high, with competitive salaries and benefits packages offered by employers to attract and retain talent.
Work Schedule: Full-time, Monday to Friday, with occasional weekend or evening work as needed.
ASSUMPTION: The modern, collaborative office space and vibrant business environment in Hong Kong provide an ideal work environment for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the hiring manager.
- In-person or virtual interview with the global head of Nuveen Paid and Social Media.
- Final round interview with additional stakeholders.
- Background check and offer extension.
Key Assessment Areas:
- Digital marketing expertise and strategic thinking.
- Project management skills and ability to manage multiple projects simultaneously.
- Analytical skills and ability to track, measure, and optimize campaign performance.
- Communication and collaboration skills, with the ability to build strong relationships with colleagues and stakeholders.
- Language proficiency in English and either Japanese or Chinese.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
- Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and ability to work effectively in a fast-paced, dynamic environment.
- Be ready to discuss your approach to digital marketing strategy and campaign execution.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
ATS Keywords: Digital marketing, campaign management, paid media, social media, email marketing, website management, project management, analytics, stakeholder engagement, B2B, asset management
ASSUMPTION: The interview process for this role is competitive, with a focus on digital marketing expertise, strategic thinking, and strong communication and collaboration skills.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (SFMC) or related marketing automation systems.
- Google Analytics.
- Social media platforms (LinkedIn, Facebook, Twitter, etc.).
- Email marketing platforms (Mailchimp, Constant Contact, etc.).
- Project management tools (Asana, Trello, etc.).
ASSUMPTION: Familiarity with these tools and technologies is required for this role, with a strong preference for candidates with experience using Salesforce Marketing Cloud or related marketing automation systems.
👔 Cultural Fit Considerations
Company Values:
- Integrity.
- Excellence.
- Innovation.
- Collaboration.
- Accountability.
Work Style:
- Fast-paced and dynamic.
- Collaborative and team-oriented.
- Results-driven and focused on continuous improvement.
- Adaptable and flexible, with the ability to manage multiple projects simultaneously.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable managing multiple projects simultaneously and prioritizing your workload effectively?
- Do you have strong communication and collaboration skills, with the ability to build strong relationships with colleagues and stakeholders?
- Are you comfortable working in a global organization with a diverse and multicultural team?
ASSUMPTION: Nuveen values candidates who are results-driven, collaborative, and adaptable, with a strong work ethic and a commitment to excellence.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured and predictable work environment.
- The role may require occasional travel, which may be challenging for candidates who prefer to work remotely or have personal commitments that make travel difficult.
- The competitive salary range may make it challenging for candidates with limited digital marketing experience to secure the role.
- The high cost of living in Hong Kong may make it challenging for candidates to afford to live and work in the city.
ASSUMPTION: These challenges are inherent to the role and the work environment, and candidates should carefully consider their fit with the company culture and work environment before applying.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Digital Marketing Specialist role, with a focus on campaign management and strategy development.
- Unlike other digital marketing roles, this role requires a strong understanding of B2B and asset management media tactics and a preference for candidates with experience in the financial services industry.
- Career progression in this role may lead to opportunities in global marketing, brand management, or client marketing within the organization.
ASSUMPTION: This role offers unique opportunities for career growth and development within the digital marketing team and the broader organization.
📝 Sample Projects
- Developing and executing a global digital marketing campaign to launch a new investment product, with a focus on driving awareness and engagement among key financial advisors and global institutional investors.
- Optimizing paid media campaigns to improve cost-per-acquisition and return on ad spend, with a focus on driving measurable business results.
- Collaborating with regional marketing teams to develop and execute localized digital marketing campaigns that align with global brand guidelines and campaign objectives.
ASSUMPTION: These sample projects are illustrative of the types of projects that may be required for this role, with a focus on driving measurable business results and elevating the Nuveen brand.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader digital marketing team and the organization's global marketing strategy?
- What opportunities are there for growth and development within the digital marketing team and the broader organization?
- How does the global head of Nuveen Paid and Social Media support the success of the digital marketing team?
- What are the key challenges facing the digital marketing team, and how can this role help address them?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the organization, and to assess their fit with the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Nuveen careers portal.
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
- Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and ability to work effectively in a fast-paced, dynamic environment.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
- If you are selected for the final round, be prepared to present a digital marketing campaign plan or strategy that demonstrates your understanding of the role and your ability to drive results.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
