📌 Core Information
🔹 Job Title: Marketing, Digital Marketing Associate, AVP, Based in Hong Kong
🔹 Company: TIAA
🔹 Location: Hong Kong - 1 Connaught Road Central, Hong Kong
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative digital marketing strategies for Nuveen's global campaigns
- Collaborating with analytics and agency partners to track, measure, and optimize campaigns
- Engaging and influencing stakeholders across the organization regarding digital marketing outcomes
- Driving innovation across digital content to elevate the Nuveen brand among key financial advisors and global institutional investors
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Developing and executing innovative strategies for Nuveen’s global digital marketing campaigns
✅ Aligning with analytics and agency partners to track, measure, and optimize paid and owned campaigns
✅ Driving innovation across digital content to elevate the Nuveen brand among key financial advisors and global institutional investors
✅ Partnering closely with Nuveen client marketing leads to deliver on campaign goals
✅ Supporting the development and implementation of digital marketing efforts to build and sustain presence in digital channels and to increase revenue and profitability
✅ Identifying opportunities for operational improvements and transformation
✅ Ensuring impeccable attention to detail, specifically with budget tracking and reporting
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 5 years in a digital marketing related role; agency or client-side
Required Skills:
- Proven experience in media planning, digital reporting, budget management, flowcharting, and forecasting
- Experience in SFMC or related marketing automation systems
- A people person with an ability to build strong relationships with colleagues to succeed in cross-functional teams
- Knowledgeable with B2B and asset management media tactics
- Ability to manage multiple projects at the same time and a can-do attitude with a one-team mindset
Preferred Skills:
- Bilingual with a preference for English/Japanese or English/Chinese
ASSUMPTION: Given the global nature of this role, proficiency in a second language is highly desirable but not strictly required.
💰 Compensation & Benefits
Salary Range: HKD 800,000 - HKD 1,200,000 per annum (Estimated based on industry standards for a mid-senior level marketing role in Hong Kong)
Benefits:
- Competitive benefits package
- 401(k) matching
- Health, dental, and vision insurance
- Tuition assistance
Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:30 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1918
Company Description:
- TIAA is a leading provider of retirement services in the United States
- Nuveen, a subsidiary of TIAA, is a global asset manager with specialist knowledge across a wide array of asset classes
- TIAA is driven by independent investment processes, insights, risk management, analytics, and other tools and resources
Company Specialties:
- Retirement Plans
- IRAs
- Mutual Funds
- Life Insurance
- 529 college savings plans
- Brokerage Services
Company Website: www.tiaa.org
ASSUMPTION: TIAA's large size and diverse range of services provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports directly to the Global Head of Nuveen Paid and Social Media
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow into a leadership role within the digital marketing team
- Opportunities to work on global campaigns and collaborate with international teams
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, given TIAA's large size and global presence.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Hong Kong - 1 Connaught Road Central
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant business environment
- The office is located in the heart of Central, Hong Kong's main business district
- Hong Kong offers a high standard of living, with excellent dining, shopping, and cultural attractions
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is fast-paced and dynamic, reflecting the competitive nature of the financial services industry in Hong Kong.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- On-site interview with the hiring manager and team members
- Final interview with the Global Head of Nuveen Paid and Social Media
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with TIAA's values
Application Tips:
- Highlight relevant experience and achievements in digital marketing campaigns
- Demonstrate a strong understanding of the B2B and asset management media tactics
- Showcase your ability to manage multiple projects simultaneously and work effectively in a cross-functional team
ATS Keywords: Digital Marketing, Campaign Management, Media Planning, Analytics, Stakeholder Management, B2B, Asset Management
ASSUMPTION: TIAA uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being shortlisted.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (SFMC)
- Google Analytics
- Adobe Creative Suite
- Microsoft Office Suite
ASSUMPTION: Proficiency in these tools is not strictly required but would be highly desirable.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Inclusion
- Accountability
- Service
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How have you demonstrated integrity in a previous role?
- Can you provide an example of a time when you drove excellence in a digital marketing campaign?
- How do you ensure that your work aligns with the company's values of inclusion and accountability?
ASSUMPTION: TIAA places a strong emphasis on cultural fit and values-driven behavior.
⚠️ Potential Challenges
- Managing multiple projects simultaneously in a fast-paced, dynamic environment
- Working with diverse stakeholders across the organization
- Keeping up with the latest trends and best practices in digital marketing
- Adapting to changes in the global economic and political landscape
ASSUMPTION: These challenges reflect the competitive nature of the financial services industry and the global scope of this role.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Senior Digital Marketing Manager in a financial services or asset management firm
- However, this role has a stronger focus on global campaign management and stakeholder engagement
- Career progression in this role could lead to a leadership position within the digital marketing team or a broader marketing management role
ASSUMPTION: This role offers significant career growth potential, given TIAA's large size and global presence.
📝 Sample Projects
- Developing and executing a global digital marketing campaign to launch a new mutual fund
- Optimizing paid media campaigns to improve ROI and drive positive business results
- Collaborating with client marketing leads to deliver on campaign goals and exceed client expectations
ASSUMPTION: These sample projects reflect the global scope and strategic nature of this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader digital marketing strategy?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the digital marketing team in the next 12 months, and how can this role help address them?
- How does the company measure the success of its digital marketing campaigns, and how can this role contribute to improving those metrics?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions demonstrate a strong interest in the role and a strategic mindset.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and achievements in digital marketing campaigns
- Write a cover letter that demonstrates your understanding of the role and your fit with TIAA's values
- Prepare examples of your work, if applicable, to showcase your skills and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
