Marketing Digital Marketing Digital Marketing Digital

📌 Core Information

🔹 Job Title: Marketing Digital Technician (m/f)

🔹 Company: Volkswagen AG

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the execution of the marketing strategy with a focus on digital and social media
• Creating digital content for campaigns, events, and launches
• Managing content calendars and coordinating with external agencies
• Monitoring data and generating insights for strategy optimization
• Updating and managing the company's websites

ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals looking to gain experience in a large, multinational organization.

📋 Key Responsibilities

✅ Create and implement digital content for campaigns, events, and launches

✅ Develop and manage content calendars, ensuring consistent communication

✅ Coordinate the production of content with external agencies (video, social media, etc.)

✅ Manage and propose content for the company's social media platforms, tracking metrics and interactions

✅ Update and manage the company's websites (Soauto VGRP, Soauto Usados, and Outletcars)

✅ Monitor data (leads, CRM, campaigns) and generate insights to optimize strategies

ASSUMPTION: The role may involve working with cross-functional teams and collaborating with other departments to ensure brand consistency and alignment with overall business objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communication, or a related field

Experience: Entry-level (0-2 years) in digital marketing and social media

Required Skills:

• Proven experience in digital marketing and social media
• Strong analytical skills with tools like Google Analytics, Meta, and CRM
• Experience in content management (LinkedIn, Instagram, Facebook, SharePoint)
• Competence in Excel and data interpretation
• Good written and visual communication skills

Preferred Skills:

• Fluency in Portuguese and English
• Experience with content management systems (CMS)
• Knowledge of the automotive industry

ASSUMPTION: While not explicitly stated, proficiency in Portuguese is likely required for this role due to the location and target audience.

💰 Compensation & Benefits

Salary Range: €20,000 - €25,000 per year (Estimated based on market research for entry-level marketing roles in Lisbon)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Volkswagen vehicles
• On-site parking

Working Hours: Full-time (40 hours/week), Monday to Friday

ASSUMPTION: The salary range is an estimate based on market research for entry-level marketing roles in Lisbon. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing. Volkswagen AG is one of the world's leading automobile manufacturers and the largest carmaker in Europe.

Company Size: 10,001+ employees. Working at Volkswagen AG offers opportunities to collaborate with a large, diverse team and gain experience in a global organization.

Founded: 1937. Volkswagen AG has a rich history and extensive experience in the automotive industry.

Company Description:

• Volkswagen AG is a multinational automotive manufacturing company headquartered in Wolfsburg, Germany
• The company operates under the umbrella of the Volkswagen Group, which includes ten brands: Volkswagen, Volkswagen Commercial Vehicles, ŠKODA, SEAT, CUPRA, Audi, Lamborghini, Bentley, Porsche, and Ducati
• Volkswagen AG is committed to making mobility sustainable, with a focus on electric drive, digital networking, and autonomous driving

Company Specialties:

• Electric mobility (e-mobility)
• Self-driving cars (autonomous driving)
• Connectivity and connected cars
• Innovation and sustainability
• Corporate social responsibility (CSR)
• Carsharing and digitalization
• Artificial intelligence (AI) and machine learning

Company Website: https://www.volkswagenag.com/en.html

ASSUMPTION: Working at Volkswagen AG provides opportunities for professional growth and development within a large, established organization.

📊 Role Analysis

Career Level: Entry-level. This role is an excellent starting point for a career in marketing, offering opportunities to gain experience in digital marketing, content creation, and data analysis.

Reporting Structure: The Marketing Digital Technician will report directly to the Marketing Manager.

Work Arrangement: On-site, full-time. The role may require occasional overtime or weekend work to support campaigns or events.

Growth Opportunities:

• Progression to a Marketing Specialist or Coordinator role
• Expansion into other marketing disciplines, such as product marketing or brand management
• Opportunities to work on international projects or assignments

ASSUMPTION: Successful performance in this role may lead to opportunities for professional development and career advancement within the Volkswagen Group.

🌍 Location & Work Environment

Office Type: Corporate office environment. The role is based at the Volkswagen AG headquarters in Lisbon, Portugal.

Office Location(s): Lisboa, Portugal

Geographic Context:

• Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
• The city is known for its historic sites, vibrant culture, and coastal location
• Lisbon offers a high quality of life, with a relatively low cost of living compared to other European capitals

Work Schedule: Full-time, Monday to Friday, with occasional overtime or weekend work as needed

ASSUMPTION: The work environment at Volkswagen AG's Lisbon office is likely to be dynamic and collaborative, with a focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and/or team members
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing and social media skills
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the automotive industry and Volkswagen AG's commitment to sustainability
• Prepare examples of your previous work, such as social media campaigns or content creation projects

ATS Keywords: Digital Marketing, Social Media, Google Analytics, CRM, Content Management, Excel, Written Communication, Visual Communication, Creativity, Proactivity, Team Spirit, Interpersonal Skills

ASSUMPTION: The application process for this role may involve using an Applicant Tracking System (ATS), which requires applicants to include specific keywords in their resume to be considered.

🛠️ Tools & Technologies

• Google Analytics
• Meta (Facebook, Instagram) Insights
• CRM software (e.g., Salesforce, HubSpot)
• Content management systems (CMS) (e.g., WordPress, Drupal)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The Marketing Digital Technician will be expected to learn and utilize various tools and technologies to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Responsibility
• Openness
• Respect
• Innovation

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Focused on continuous learning and improvement

Self-Assessment Questions:

• How do you align with Volkswagen AG's commitment to sustainability and innovation?
• How do you approach working collaboratively with cross-functional teams?
• How do you stay organized and manage your time effectively in a fast-paced environment?

ASSUMPTION: Applicants should consider how their personal values and work style align with those of Volkswagen AG and the specific requirements of this role.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and flexibility
• Occasional overtime or weekend work may be required to support campaigns or events
• The role may involve working with multiple stakeholders and managing competing priorities
• Applicants may face competition from other candidates with relevant experience and skills

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a demanding work environment.

📈 Similar Roles Comparison

• This role is similar to a Junior Digital Marketing Specialist or Social Media Coordinator position in other organizations
• However, working at Volkswagen AG offers the opportunity to gain experience in a large, multinational automotive manufacturer
• Career progression may involve moving into a Marketing Specialist or Coordinator role, with opportunities for international assignments

ASSUMPTION: Applicants should consider how this role compares to similar positions in other organizations and how it aligns with their career goals and aspirations.

📝 Sample Projects

• Developing and implementing a social media campaign to launch a new vehicle model
• Analyzing customer data to identify trends and optimize marketing strategies
• Managing the content calendar for the company's websites, ensuring consistent and engaging communication

ASSUMPTION: Applicants should be prepared to discuss their previous experience with similar projects and how they can apply their skills to this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• How does Volkswagen AG support the professional development and growth of its employees?
• Can you provide an example of a successful marketing campaign and the role this position played in its execution?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Volkswagen AG foster a culture of innovation and continuous learning?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the official Volkswagen AG careers portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your previous work, such as social media campaigns or content creation projects
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.