Marketing Digital Media Creator- On-site Position

📌 Core Information

🔹 Job Title: Marketing Digital Media Creator - On-site Position

🔹 Company: Vance Outdoors

🔹 Location: Heath, Ohio

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging video, photography, and written content for social media platforms and the company website
• Collaborating with internal teams to promote products, sales, store events, and training classes
• Monitoring performance metrics and adjusting strategies to optimize reach and impact
• Representing the brand voice consistently across all media
• Staying on top of social media trends and implementing fresh ideas to grow audience and engagement

ASSUMPTION: This role requires a strong understanding of social media platforms, formats, and best practices. The ideal candidate will have proven experience creating video content for social media and/or YouTube.

📋 Key Responsibilities

✅ Plan, shoot, and edit high-quality video content for social media, YouTube, and digital campaigns

✅ Develop and execute a consistent content calendar across platforms

✅ Collaborate with internal teams to promote products, sales, store events, and training classes

✅ Write engaging captions, headlines, and descriptions tailored for each platform

✅ Stay on top of social media trends and implement fresh ideas to grow audience and engagement

✅ Monitor performance metrics and adjust strategies to optimize reach and impact

✅ Represent the brand voice consistently across all media

✅ Capture behind-the-scenes and lifestyle imagery to support brand storytelling

✅ Organize and archive media assets for future use

✅ Assist in managing influencer collaborations and UGC campaigns

✅ Flexibility to film on location, at stores, events, and ranges as needed

✅ Responsible for promoting a positive culture within the location/department

✅ Enforces safety, health, and security rules

✅ Adhere to all company policies and procedures

✅ All other duties as required by management

ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work well under pressure. The ideal candidate will be comfortable working in a fast-paced environment and able to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: High school diploma or general education degree (GED)

Experience: One to three months related experience and/or training

Required Skills:

• Proven experience creating video content for social media and/or YouTube
• Strong skills in video editing (Adobe Premiere Pro, Final Cut Pro, or similar)
• Photography and graphic editing experience (Photoshop, Canva, Lightroom, etc.)
• Deep understanding of social media platforms, formats, and best practices
• Ability to operate cameras, mics, lights, and other production gear

Preferred Skills:

• Firearms, Hunting, Fishing, Camping or Outdoors knowledge
• Experience working in the firearms or outdoor industry
• Motion graphics or animation experience
• On Camera Talent or Experience

ASSUMPTION: While a college degree is not required, candidates with relevant coursework or a degree in marketing, communications, or a related field may be given preference.

💰 Compensation & Benefits

Salary Range: $16.00 per hour

Benefits:

• Medical, Dental, and Vision insurance
• Supplemental benefits
• Paid time off for full-time employees
• 401k with match
• ESOP retirement plan
• Employee discounts
• Range time and free classes at the Obetz training center
• Volunteer opportunities and fun wellness challenges

Working Hours: Monday-Friday, first shift, with weekend work as needed

ASSUMPTION: The salary range provided is based on the company's stated pay rate. However, the actual salary may vary based on the candidate's experience, skills, and the company's internal pay structure.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically focused on hunting, camping, fishing, and shooting sports

Company Size: 201-500 employees. This size allows for a medium to large team structure, providing opportunities for collaboration and growth

Founded: 1938. Vance Outdoors has a long history in the industry, providing stability and experience

Company Description:

• Employee-owned company with four great locations in Ohio
• Focused on serving hunting, camping, fishing, and shooting sports enthusiasts
• Offers a wide range of products, services, and training classes

Company Specialties:

• Retail sales of hunting, camping, fishing, and shooting sports equipment
• Firearms education and training
• Range events and experiences

Company Website: https://www.vanceoutdoors.com

ASSUMPTION: Vance Outdoors' employee-owned structure may provide unique opportunities for employee engagement and growth. The company's long history in the industry suggests a deep understanding of its customer base and market trends.

📊 Role Analysis

Career Level: Entry-level. This role is an excellent starting point for a career in digital media creation and marketing

Reporting Structure: The Digital Media Creator reports to the Web Team Supervisor, CIO. This structure allows for close collaboration with the company's web team and leadership

Work Arrangement: On-site, with weekend work as needed. This arrangement allows for flexibility in scheduling and the ability to capture content at various company locations and events

Growth Opportunities:

• As the company grows, there may be opportunities for the Digital Media Creator to take on more responsibilities or move into a management role
• The diverse range of products and services offered by Vance Outdoors provides opportunities for the Digital Media Creator to gain experience in various aspects of marketing and content creation
• The company's employee-owned structure may provide unique opportunities for professional development and growth

ASSUMPTION: The entry-level nature of this role may provide opportunities for the successful candidate to grow within the company and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Retail store with a dedicated media creation workspace

Office Location(s): 704 International Dr, Heath, OH 43056

Geographic Context:

• The Heath location is conveniently located near major highways, providing easy access for customers and employees
• The area offers a mix of urban and rural environments, providing opportunities for diverse content creation
• The company's other locations in Obetz, Columbus, and Lebanon provide opportunities for the Digital Media Creator to work at various storefronts and events

Work Schedule: Monday-Friday, first shift, with weekend work as needed. This schedule allows for a consistent workweek with the flexibility to work additional hours as needed to capture content and events

ASSUMPTION: The diverse geographic context of Vance Outdoors' locations provides opportunities for the Digital Media Creator to gain experience in creating content in various environments and for different audiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person interview with the Web Team Supervisor, CIO, and potentially other team members
• Background check and drug screen

Key Assessment Areas:

• Creativity and portfolio presentation
• Technical skills in video editing and photography
• Understanding of social media platforms and best practices
• Communication and collaboration skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio or examples of your video and photography work
• Be prepared to discuss your understanding of Vance Outdoors' products, services, and target audience
• Follow up with the hiring manager within a week of your interview to express your continued interest in the position

ATS Keywords: Video content creation, social media, video editing, photography, marketing, brand awareness, customer engagement, performance metrics, Adobe Premiere Pro, Final Cut Pro, Photoshop, Canva, Lightroom

ASSUMPTION: The interview process for this role may include a hands-on or project-based component to assess the candidate's technical skills and creativity.

🛠️ Tools & Technologies

• Adobe Premiere Pro or Final Cut Pro
• Photoshop, Canva, Lightroom
• Social media platforms (Instagram, Facebook, TikTok, YouTube, etc.)
• Cameras, mics, lights, and other production gear

ASSUMPTION: The specific tools and technologies required for this role may vary based on the candidate's experience and the company's internal standards.

👔 Cultural Fit Considerations

Company Values:

• Employee-owned and operated
• Focus on customer service and satisfaction
• Commitment to safety, health, and security
• Continuous improvement and innovation

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focus on creativity and innovation
• Adaptability and flexibility

Self-Assessment Questions:

• Do you align with Vance Outdoors' commitment to customer service and satisfaction?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have a strong sense of creativity and innovation, and the ability to adapt to new situations?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Vance Outdoors' employee-owned structure, focus on customer service, and commitment to safety, health, and security.

⚠️ Potential Challenges

• The fast-paced nature of the role may require the Digital Media Creator to work extended hours or on weekends as needed
• The role may require the Digital Media Creator to work in various environments, including outdoor locations and events, which may present unique challenges and hazards
• The role may require the Digital Media Creator to manage multiple projects simultaneously, which may be stressful or overwhelming at times
• The role may require the Digital Media Creator to work with a diverse range of team members, which may present communication or collaboration challenges

ASSUMPTION: The potential challenges of this role may be mitigated by effective communication, time management, and self-care strategies.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Content Creator position, but with a focus on video and photography content
• Unlike other marketing roles, this position requires a strong understanding of social media platforms, formats, and best practices, as well as experience creating video content for social media and/or YouTube
• This role may provide opportunities for career growth and advancement within the company, similar to other marketing or creative positions

ASSUMPTION: The unique focus of this role on video and photography content sets it apart from other marketing positions, but the core responsibilities and required skills are similar.

📝 Sample Projects

• Creating a series of social media videos highlighting Vance Outdoors' products, promotions, in-store experiences, firearms education, and range events
• Developing a content calendar for Vance Outdoors' social media platforms, including Instagram, Facebook, TikTok, and YouTube
• Managing an influencer collaboration campaign to promote Vance Outdoors' products and services

ASSUMPTION: The specific projects required for this role may vary based on the company's current marketing initiatives and the Digital Media Creator's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the web team and the company as a whole?
• How does the company support the growth and development of its employees, particularly in the digital media creation and marketing fields?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its digital media creation and marketing efforts, and how will my performance be evaluated?
• What opportunities are there for growth and advancement within the company, particularly for someone in a digital media creation and marketing role?

ASSUMPTION: The key questions to ask during the interview for this role should focus on the company's culture, team dynamics, and growth opportunities, as well as the specific responsibilities and expectations of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Paylocity job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your video and photography work to showcase your creativity and technical skills
• Follow up with the hiring manager within a week of your interview to express your continued interest in the position
• If selected for the position, be prepared to complete a background check and drug screen

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.