📌 Core Information
🔹 Job Title: Marketing Digital Media Specialist
🔹 Company: Skyward
🔹 Location: Stevens Point, WI - Corporate Office
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating high-quality digital content for various media projects
- Collaborating with internal teams and customers to gather insights and produce compelling media
- Maintaining brand consistency and adhering to internal design standards
- Managing multiple projects with tight deadlines and shifting priorities
- Occasional travel for conferences, sales meetings, and training events
ASSUMPTION: This role requires a creative and analytical mindset with a passion for storytelling. The successful candidate will be comfortable working in a collaborative environment and managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Create high-quality digital content including video, animation, photography, and graphic design
✅ Collaborate with internal teams and customers to gather insights and produce compelling media
✅ Maintain brand consistency and adhere to internal design standards
✅ Manage multiple projects with tight deadlines and shifting priorities
✅ Travel occasionally for conferences, sales meetings, and training events
ASSUMPTION: The responsibilities listed above are not exhaustive and may change based on business needs and project requirements.
🎯 Required Qualifications
Education: A 2- or 4-year degree or equivalent experience in digital media, marketing, or a related field
Experience: Entry-level (0-2 years) experience in digital media, marketing, or a related field
Required Skills:
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.)
- Experience with digital cameras, video editing software, and Microsoft Office
- Strong communication, organization, and proofreading skills
- A creative, analytical mindset with a passion for storytelling
Preferred Skills:
- Experience with brand management and design standards
- Familiarity with project management tools and methodologies
ASSUMPTION: While not explicitly stated, having experience with brand management and project management tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $23.73 - $26.10 per hour (commensurate with experience)
Benefits:
- Equal employment opportunities and anti-discrimination policies
- Compliance with federal employment laws, including FMLA, EEO, and EPPA
- Transparency in Coverage (through UnitedHealthcare, UMR, and HealthSCOPE Benefits)
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on the starting salary listed in the job description and is subject to change based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Skyward operates in the Software Development industry, specializing in providing student information system and financial/HR management software solutions for K-12 school districts.
Company Size: Skyward is a mid-sized company with 501-1,000 employees, offering a family-like work environment with a focus on teamwork, enthusiasm, and continuous improvement.
Founded: Skyward was founded in 1980 and has since grown to serve K-12 school districts around the world.
Company Description:
- Skyward builds software solutions for K-12 schools, helping students, teachers, and administrators succeed daily
- The company takes pride in its work environment, which encourages teamwork, enthusiasm, continuous improvement, and fun
- Skyward offers equal employment opportunities and prohibits discrimination and harassment of any type
Company Specialties:
- School software
- School ERP solution
- Financial software
- Human resources software
- Student Information System
Company Website: www.skyward.com
ASSUMPTION: Skyward's focus on K-12 school districts allows the company to make a significant impact on education and student success.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or individuals with up to 2 years of experience in digital media or marketing.
Reporting Structure: The Marketing Digital Media Specialist will work closely with internal teams, including marketing, sales, and customer success, as well as external customers to gather insights and produce compelling media.
Work Arrangement: This role is on-site, with occasional travel required for conferences, sales meetings, and training events.
Growth Opportunities:
- As Skyward continues to grow, there may be opportunities for the Marketing Digital Media Specialist to take on more responsibilities and advance their career within the marketing department or the company as a whole
- Developing expertise in brand management and project management tools could open up new opportunities for the candidate
ASSUMPTION: While the job description does not explicitly mention growth opportunities, Skyward's commitment to continuous improvement and teamwork suggests that there may be opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Stevens Point, WI
Geographic Context:
- Stevens Point is a city in Portage County, Wisconsin, with a population of approximately 26,000 people
- The city is located about 100 miles northwest of Milwaukee and 150 miles northeast of Minneapolis
- Stevens Point is home to the University of Wisconsin-Stevens Point, which contributes to the city's cultural and economic vibrancy
Work Schedule: Full-time, typically 40 hours per week, with occasional travel required
ASSUMPTION: The work environment at Skyward's corporate office is collaborative and supportive, with a focus on teamwork and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Creative and analytical skills
- Communication and collaboration abilities
- Project management and organizational skills
- Technical proficiency in Adobe Creative Suite and other relevant software
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Showcase your portfolio or examples of your digital media work, if applicable
- Prepare for behavioral and situational interview questions that focus on your creative problem-solving, collaboration, and project management skills
ATS Keywords: Digital Media, Photography, Filming, Editing, Animating, Graphic Design, Collaboration, Brand Consistency, Project Management, Communication, Organization, Proofreading, Creative Mindset, Analytical Mindset, Storytelling
ASSUMPTION: The application process for this role may involve multiple rounds of interviews and assessments, with a focus on evaluating the candidate's creative and analytical skills, as well as their ability to collaborate and manage projects effectively.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.)
- Digital cameras and video editing software
- Microsoft Office
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The successful candidate will be proficient in Adobe Creative Suite and may be required to learn and utilize additional tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Teamwork
- Enthusiasm
- Continuous improvement
Work Style:
- Collaborative
- Creative
- Analytical
Self-Assessment Questions:
- Do you thrive in a collaborative environment and enjoy working with diverse teams?
- Are you comfortable managing multiple projects with tight deadlines and shifting priorities?
- Do you have a creative and analytical mindset with a passion for storytelling?
ASSUMPTION: Skyward values candidates who are strong communicators, organized, and able to work effectively in a collaborative environment. A creative and analytical mindset is essential for success in this role.
⚠️ Potential Challenges
- Managing multiple projects with tight deadlines and shifting priorities
- Occasional travel for conferences, sales meetings, and training events
- Adapting to a fast-paced and dynamic work environment
- Continuously learning and staying up-to-date with new digital media trends and technologies
ASSUMPTION: The Marketing Digital Media Specialist role may present challenges in managing multiple projects and adapting to a fast-paced work environment. However, Skyward's focus on teamwork and continuous improvement can help mitigate these challenges.
📈 Similar Roles Comparison
- This role is similar to a Digital Media Specialist or Multimedia Designer position, with a focus on creating high-quality digital content for various media projects
- However, this role is specific to the marketing department and may involve more collaboration with internal teams and customers
- Career paths for this role may include advancing to a Senior Digital Media Specialist or Marketing Manager position
ASSUMPTION: While this role shares similarities with other digital media positions, its focus on marketing and collaboration with internal teams and customers sets it apart.
📝 Sample Projects
- Creating a promotional video for an upcoming conference or event
- Designing graphics for social media campaigns or marketing materials
- Editing and animating customer testimonials or product demonstrations
ASSUMPTION: The Marketing Digital Media Specialist may work on a variety of projects, ranging from promotional videos and graphics to customer testimonials and product demonstrations.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other departments, such as sales and customer success?
- What are the most important qualities for success in this role, according to the hiring manager?
- How does Skyward support the professional development and growth of its employees?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: Asking thoughtful questions during the interview process can help the candidate better understand the role, the company, and the work environment, as well as demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link: Marketing Digital Media Specialist
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your creative problem-solving, collaboration, and project management skills
- Showcase your portfolio or examples of your digital media work, if applicable
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
