Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Informa Group Plc.

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-18

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Leading a large marketing team to drive strategic objectives for key events
• Managing cross-functional teams to deliver innovative marketing campaigns
• Ensuring alignment with business goals and stakeholder management
• Proven experience in consumer marketing, digital marketing, and team management
• Working in a dynamic, fast-paced environment with a focus on data-driven decision making

ASSUMPTION: This role requires a strategic mindset with a balance of creativity and analytical skills. The ideal candidate will have experience in the events industry and be comfortable managing senior stakeholders.

📋 Key Responsibilities

✅ Lead a large team of marketing and digital managers across a portfolio of events

✅ Provide guidance, feedback, and inspiration to the team

✅ Work with marketing managers to ensure successful delivery of marketing campaigns

✅ Develop succession plans to identify top talent and ensure continuous delivery

✅ Champion the adoption and optimization of marketing technology solutions

✅ Lead the portfolio's marketing strategy and deliver strategic show marketing

✅ Manage budgets and allocate resources among projects

✅ Demonstrate creative approaches and encourage teams to introduce new ways of marketing

✅ Identify trends in data to encourage teams to do more of what works and less of what doesn't

ASSUMPTION: This role involves a high level of strategic planning, team management, and cross-functional collaboration. The ideal candidate will have experience in managing managers and driving results through their teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 10+ years of marketing leadership experience, with a focus on consumer marketing and digital marketing

Required Skills:

• Proven experience in managing high-performing teams
• Excellent verbal and written communication skills
• Strong analytical and questioning mindset
• Deadline and target-driven with the ability to thrive in a fast-paced environment
• Experience in using marketing automation technology, Eloqua, and Adobe Experience Manager
• Familiarity with CMS platforms, marketing analytics, and reporting platforms
• Experience in B2B events/exhibitions marketing

Preferred Skills:

• Formal business/marketing training or degree/higher education qualification
• Experience in using social media listening and sentiment analysis tools
• Fluency in Arabic

ASSUMPTION: The ideal candidate will have a strong background in consumer marketing, digital marketing, and team management. Experience in the events industry is preferred but not required.

💰 Compensation & Benefits

Salary Range: SAR 35,000 - 50,000 per month (based on industry standards for a Marketing Director role in Riyadh)

Benefits:

• Medical Insurance for individual and family
• Annual leave – 28 days
• School fees contribution, SAR 40,000 per child per year, up to a max of three children
• Wellbeing Benefits
• Remote working on Sundays
• Working anywhere – 2 months every year
• Family visa costs* (up to a max of three children)
• Individual annual flight allowance* (Expat only)
• International Relocation Package*:
• Paid flight to Riyadh (for you and your dependents)
• 60 days accommodation or suitable serviced apartment from your arrival date
• SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices
• Local Relocation Package*:
• Paid flight to Riyadh (for you and your dependents)
• 30 days accommodation or suitable serviced apartment from your arrival date
• SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices

Working Hours: 40 hours per week, with flexibility for remote work on Sundays

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role in Riyadh. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services

Company Size: 10,001+ employees

Founded: Informa Group Plc. was founded in 1998 and is headquartered in London, UK

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more and do more.
• The company is a leading international events, digital services and academic knowledge business, with a presence in over 30 countries.
• Informa's businesses include Informa Markets, Informa Tech, Informa Connect, and Taylor & Francis, serving a wide range of specialist markets.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• and Academic markets

Company Website: www.informa.com

ASSUMPTION: Informa Group Plc. is a large, international company with a diverse range of businesses and specialties. The company's size and global presence offer significant opportunities for career growth and development.

📊 Role Analysis

Career Level: Executive

Reporting Structure: The Marketing Director will report directly to the Commercial and Marketing VP and will lead a large team of marketing and digital managers across a portfolio of events.

Work Arrangement: Hybrid (3 days in office, with remote work available on Sundays)

Growth Opportunities:

• Potential to grow within the marketing team or across other business units within Informa Group Plc.
• Opportunities to work on high-profile events and brands within the portfolio.
• Chance to develop skills in strategic planning, team management, and cross-functional collaboration.

ASSUMPTION: The Marketing Director role offers significant opportunities for career growth and development within Informa Group Plc. and the broader events industry.

🌍 Location & Work Environment

Office Type: Modern, professional office space in Riyadh, Saudi Arabia

Office Location(s): 5 Howick Place, London, SW1P 1WG, GB; 605 Third Avenue, New York, New York NY10158, US; Level 20, World Trade Centre Tower, Dubai, Dubai 9292, AE; 300 Huai Hai Road, Shanghai, 200021, CN; 24 York St, Sydney, New South Wales 2000, AU; Avenida Doutora Ruth Cardoso, São Paulo, BR; 20 Eglinton Ave W, Toronto, Ontario M4R 1K8, CA; 2121 K St NW, Washington, District of Columbia 20037, US; 1650 SE 17th St, Fort Lauderdale, Florida 33316, US; 5541 Central Ave, Boulder, Colorado 80301, US; 85 2nd St, San Francisco, California 94105, US; 530 Walnut St, Philadelphia, Pennsylvania 19106, US; 4 Park Square, Oxfordshire OX14 4RN, Oxford, OX14 4RN, GB; Sheepen Place, Colchester, England CO3 3LP, GB; Cedar Road, Johannesburg, Gauteng, ZA; Avenida Lago Alberto, Miguel Hidalgo, Mexico City, MX; Jai Singh Marg, New Delhi, Delhi 110001, IN; 55100 Lingkaran SV, Kuala Lumpur, Federal Territory of Kuala Lumpur 55200, MY; Penang Road, Dhoby Ghaut, SG; Corinthian Dr, Albany, Auckland 0632, NZ; Rue Suffren Reymond, La Condamine, Monaco 98000, MC; De Entree 73, Amsterdam, North Holland 1101 EE, NL; Beykoz Caddesi 34805, Beykoz, Istanbul 34829, TR

Geographic Context:

• Riyadh, Saudi Arabia, is the capital and most populous city in the country, with a population of over 7 million people.
• The city is known for its modern infrastructure, cultural attractions, and vibrant business scene.
• Riyadh is home to numerous multinational corporations and serves as a major hub for the Middle East and North Africa.

Work Schedule: Sunday is a remote work day, with the rest of the week spent in the office. Working hours are typically 9:00 AM to 5:00 PM, with flexibility for remote work.

ASSUMPTION: The work environment for this role is modern and professional, with a mix of in-office and remote work. The location in Riyadh offers a vibrant and dynamic business environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Commercial and Marketing VP
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Team management and leadership skills
• Cross-functional collaboration and stakeholder management
• Digital marketing and data analysis skills
• Cultural fit and alignment with Informa Group Plc.'s values

Application Tips:

• Highlight relevant experience in consumer marketing, digital marketing, and team management
• Demonstrate a strong understanding of the events industry and the role of marketing within it
• Showcase your ability to manage senior stakeholders and drive results through teams
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work in a fast-paced environment
• Research Informa Group Plc. and the specific events within the portfolio to show your enthusiasm for the role and understanding of the business

ATS Keywords: Marketing Director, Consumer Marketing, Digital Marketing, Team Management, Stakeholder Management, Events Marketing, Strategic Planning, Cross-Functional Collaboration, Data Analysis, Marketing Technology, Campaign Strategy, Budget Management

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience in multiple interviews. Tailoring your application and interview responses to the specific requirements of the role is essential.

🛠️ Tools & Technologies

• Marketing automation technology (e.g., Eloqua)
• CMS platforms (e.g., Adobe Experience Manager)
• Social media scheduling platforms (e.g., Sprout Social, Hootsuite)
• Social media listening and sentiment analysis tools
• Marketing analytics and reporting platforms (e.g., Google Analytics, Adobe)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the specific needs of the role and the events within the portfolio.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Innovation
• Collaboration
• Accountability
• Diversity
• Sustainability

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and analytical
• Creative and strategic
• Focused on continuous improvement and growth

Self-Assessment Questions:

• How do you align with Informa Group Plc.'s values, particularly in the context of this role?
• How do you approach managing senior stakeholders and driving results through teams?
• How do you stay up-to-date with industry trends and best practices in marketing and digital marketing?
• How do you balance creativity and analytical thinking in your approach to marketing strategy and campaign development?

ASSUMPTION: Informa Group Plc. values a dynamic, collaborative, and data-driven work environment. Candidates should be prepared to demonstrate their alignment with the company's values and their ability to thrive in a fast-paced, cross-functional setting.

⚠️ Potential Challenges

• Managing a large team across multiple events and time zones
• Balancing strategic planning and day-to-day campaign management
• Working with senior stakeholders and managing their expectations
• Adapting to a fast-paced and dynamic business environment
• Keeping up with industry trends and best practices in marketing and digital marketing
• Managing a complex portfolio of events with varying marketing needs and objectives

ASSUMPTION: The Marketing Director role presents unique challenges that require strong leadership, strategic thinking, and adaptability. Candidates should be prepared to address these challenges and demonstrate their ability to thrive in a complex and dynamic environment.

📈 Similar Roles Comparison

• Marketing Director (Events) vs. Marketing Director (Consumer Goods):
• Events marketing requires a strong understanding of the events industry and the unique marketing challenges and opportunities it presents.
• Consumer goods marketing focuses on brand building, product launches, and retail marketing.
• Marketing Director (B2B) vs. Marketing Director (B2C):
• B2B marketing targets businesses and professionals, requiring a focus on thought leadership, content marketing, and account-based marketing.
• B2C marketing targets consumers, with a focus on brand awareness, product marketing, and customer acquisition.
• Marketing Director (Digital) vs. Marketing Marketing Director (Traditional):
• Digital marketing focuses on online channels, digital marketing strategies, and data-driven decision making.
• Traditional marketing focuses on offline channels, such as print, television, and radio advertising.

ASSUMPTION: The Marketing Director role in the events industry shares similarities with other marketing director roles but also presents unique challenges and opportunities. Understanding these differences is crucial for candidates considering this role.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new event within the portfolio
• Reinvigorating an established event's marketing strategy to drive increased attendance and engagement
• Managing a team to deliver a successful virtual event or hybrid event experience
• Collaborating with cross-functional teams to create innovative event content and experiences
• Conducting market research and analysis to inform marketing strategy and campaign development
• Managing a team to deliver a successful product launch or brand refresh within the events portfolio

ASSUMPTION: The sample projects listed are not exhaustive and may vary depending on the specific needs of the role and the events within the portfolio. Candidates should be prepared to discuss their relevant experience and how it translates to the Marketing Director role at Informa Group Plc.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the events portfolio?
• What are the key challenges facing the events within the portfolio, and how can marketing strategy address them?
• How does Informa Group Plc. support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Informa Group Plc. foster a culture of innovation and continuous improvement within its marketing teams?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and your understanding of the business. Prepare questions that showcase your understanding of the role, the company, and the industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link provided
• Tailor your resume and cover letter to highlight your relevant experience in consumer marketing, digital marketing, and team management
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work in a fast-paced environment
• Research Informa Group Plc. and the specific events within the portfolio to show your enthusiasm for the role and understanding of the business
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.