Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Cahuilla Casino Hotel

🔹 Location: Anza, California

🔹 Job Type: Full Time

🔹 Category: Gambling Facilities and Casinos

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and administering the overall marketing program and department at Cahuilla Casino and Mountain Sky Travel Center
• Overseeing marketing strategies, conducting market research, and managing advertising and promotional programs
• Collaborating with external vendors and sources
• Managing a marketing budget and ensuring timely completion of projects
• Developing and coordinating casino promotions and entertainment
• Growing the marketing department with strong knowledge of current and modern marketing trends

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and teams effectively.

📋 Key Responsibilities

✅ Conduct market research and prepare reports for management

✅ Manage and coordinate all advertising, special events, and other promotional programs, including the Elevate Club

✅ Manage relations with external vendors and sources

✅ Maintain the marketing budget

✅ Deliver assignments and projects on time by setting priorities and managing multiple tasks

✅ Create promotions' submissions and associated communications materials

✅ Complete direct mail and promotion proformas in a timely manner

✅ Perform direct mail extractions as necessary within the required timeline

✅ Develop policies and procedures for the Marketing Department

✅ Develop marketing staff by providing information, education opportunities, and experiential growth opportunities

✅ Ensure that all contracts and agreements are executed, tracked, and filed

✅ Manage analytics of marketing calendar, promotions, and recommend actions based on analytics

✅ Understand responses and recognize opportunities

✅ Develop, manage, and coordinate all public and media relations for Cahuilla Casino

✅ Create and review all advertising campaigns, including radio, television, outdoor, and print advertisements

✅ Maintain consistent messaging through all communications for Casino, Elevate Club, and Restaurant

✅ Coordinate with the General Manager when dealing with the media regarding any public relations issues

✅ Ensure articulation of Cahuilla Casino’s desired image and position

✅ Grow the Marketing department with strong knowledge of current and modern marketing trends, including use of social media and beyond

✅ Ability to relay details to the casino and guests

✅ Ability to work with media vendors, specify placement, write copy, and direct creation of advertising pieces

✅ Experience with developing and coordinating casino promotions and entertainment

✅ Knowledge of regulatory submissions, marketing proformas, and basic casino floor operations

✅ Light graphics ability a plus

✅ Additional duties and responsibilities as necessary or assigned

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work well under pressure in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing or a related field strongly preferred

Experience: A minimum of 7 years of experience in marketing management and 2 years of experience in a casino marketing department required

Required Skills:

• Proven experience in marketing management and casino marketing
• Strong knowledge of local and regional specialized groups, organizations, and centers to increase revenue
• Knowledge of local media and print organizations
• Ability to relay details to the casino and guests
• Ability to work with media vendors, specify placement, write copy, and direct creation of advertising pieces
• Experience with developing and coordinating casino promotions and entertainment
• Knowledge of regulatory submissions, marketing proformas, and basic casino floor operations
• Graphics ability a plus
• VizExplorer super-user (preferred)
• Strong guest service, public relations, and interpersonal skills
• Ability to maintain a professional appearance and demeanor
• Computer literate in the entire Microsoft Suite
• Able to pass Title 31 exam
• Must be at least 21 years of age

Preferred Skills:

• Fluency in Spanish
• Experience with CRM software
• Knowledge of the gaming industry

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio will be given priority.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Director in the casino industry with 7-10 years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts at Cahuilla Casino and Ribbonwood Restaurant
• Tuition reimbursement
• Gaming license and background check reimbursement

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for evening and weekend events)

ASSUMPTION: The salary range and benefits package are competitive for the casino industry and reflect the experience and qualifications required for the role.

📌 Applicant Insights

🔍 Company Context

Industry: Gambling Facilities and Casinos

Company Size: 51-200 employees

Founded: 1996

Company Description:

• Cahuilla Casino Hotel is a premier gaming and entertainment destination located in the mountains of Anza, California
• Owned and operated by the Cahuilla Band of Indians, the casino features 349 slot machines, an award-winning restaurant, and a variety of promotions and tournaments
• The casino's Mountain Sky Travel Center includes a gas station, convenience store, and fast food options
• Cahuilla Casino Hotel is committed to providing a safe, enjoyable, and responsible gaming environment for all guests

Company Specialties:

• Slot machines and table games
• Dining and entertainment
• Promotions and events
• Casino management and operations

Company Website: http://www.cahuillacasino.com/

ASSUMPTION: Cahuilla Casino Hotel offers a unique blend of gaming, dining, and entertainment experiences in a beautiful mountain setting, making it an attractive destination for both local and out-of-town visitors.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Reports directly to the General Manager of Cahuilla Casino Hotel

Work Arrangement: On-site, full-time position with the possibility of occasional remote work for specific projects

Growth Opportunities:

• Potential advancement to a Director or Vice President role within the marketing department
• Opportunities to expand marketing efforts and increase revenue through innovative strategies and campaigns
• Possibility to lead and mentor a team of marketing professionals

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the casino's marketing efforts and overall success.

🌍 Location & Work Environment

Office Type: On-site, with a modern and professional office environment

Office Location(s): Cahuilla Casino Hotel, Anza, California

Geographic Context:

• Anza, California, is located approximately 30 minutes from Temecula's Wine Country
• The casino is situated in a beautiful mountain setting, offering a serene and scenic work environment
• The area is known for its outdoor recreation opportunities, including hiking, fishing, and hunting

Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for evening and weekend events as needed

ASSUMPTION: The work environment at Cahuilla Casino Hotel is professional and fast-paced, with a strong focus on teamwork and collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening
• In-person or virtual interview with the Marketing Manager
• Final interview with the General Manager and/or other senior leadership
• Background check and gaming license application

Key Assessment Areas:

• Marketing strategy and planning
• Budget management and allocation
• Advertising and promotions experience
• Public relations and media relations skills
• Leadership and team management
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Be ready to discuss your understanding of the casino industry and Cahuilla Casino Hotel's unique offerings
• Demonstrate your ability to work well under pressure and manage multiple projects simultaneously

ATS Keywords: Marketing Management, Casino Marketing, Advertising Coordination, Public Relations, Budget Management, Analytics, Promotions Development, Guest Service, Interpersonal Skills, Media Relations, Social Media Marketing, Casino Promotions, Regulatory Knowledge, Microsoft Suite, Communication Skills, Graphics Ability, VizExplorer

ASSUMPTION: The interview process at Cahuilla Casino Hotel is designed to assess candidates' marketing expertise, leadership skills, and cultural fit for the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• VizExplorer (preferred)
• CRM software (e.g., Salesforce, HubSpot)
• Graphic design software (e.g., Adobe Creative Suite, Canva)
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Email marketing software (e.g., Mailchimp, Constant Contact)

ASSUMPTION: Candidates should be proficient in using industry-standard marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Teamwork
• Innovation
• Responsibility

Work Style:

• Collaborative and team-oriented
• Results-driven and goal-focused
• Adaptable and responsive to change
• Strong communication and interpersonal skills
• Ability to work well under pressure and in a fast-paced environment

Self-Assessment Questions:

• How do you align with Cahuilla Casino Hotel's core values, particularly 'Integrity' and 'Excellence'?
• Describe a time when you had to adapt to a significant change in a marketing project or campaign. How did you handle it, and what was the outcome?
• How do you ensure that your marketing efforts maintain a consistent brand message across various channels and platforms?

ASSUMPTION: Cahuilla Casino Hotel values candidates who demonstrate strong cultural fit, with a commitment to the company's core values and a willingness to contribute to a positive and collaborative work environment.

⚠️ Potential Challenges

• Managing a marketing budget and allocating resources effectively
• Balancing multiple projects and priorities in a fast-paced environment
• Adapting to changes in marketing trends and consumer behavior
• Collaborating with external vendors and partners to execute marketing campaigns
• Ensuring compliance with regulatory requirements and industry standards

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in the role.

📈 Similar Roles Comparison

• Marketing Manager, Casino Resorts International
• Responsible for developing and implementing marketing strategies for multiple casino properties
• Requires strong leadership and team management skills
• Offers opportunities for international travel and exposure to diverse markets
• Director of Marketing, Caesars Entertainment
• Oversees marketing efforts for a portfolio of casino properties
• Requires experience in gaming industry and strong analytical skills
• Provides opportunities for career growth and advancement within a large, global organization
• VP of Marketing, MGM Resorts
• Leads marketing strategies for a portfolio of luxury resorts and casinos
• Requires strong leadership and strategic planning skills
• Offers opportunities to work with high-profile brands and celebrity partnerships

ASSUMPTION: Each of these roles offers unique challenges and opportunities, requiring candidates to possess a strong understanding of the casino industry and relevant marketing experience.

📝 Sample Projects

• Developing and executing a comprehensive marketing plan for a new casino property opening
• Launching a successful social media campaign to increase brand awareness and engagement
• Managing a team to create and implement a targeted direct mail campaign to drive casino traffic
• Collaborating with external vendors to produce and distribute marketing materials for a major casino event

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a Marketing Director might undertake at Cahuilla Casino Hotel.

❓ Key Questions to Ask During Interview

• What are the most significant marketing challenges currently facing Cahuilla Casino Hotel, and how does this role address them?
• How does the casino measure the success of its marketing campaigns, and what key performance indicators (KPIs) are tracked?
• What opportunities exist for growth and advancement within the marketing department and the casino as a whole?
• How does the casino support work-life balance for its employees, particularly in a role that may require occasional evening and weekend work?
• What are the most important qualities and skills you look for in a successful Marketing Director candidate?

ASSUMPTION: Asking these questions will help you better understand the role's requirements, the company's culture, and the expectations for success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=200096&clientkey=F4ED7207DFD8CE9CECFF6FAA4DACF30C
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led, focusing on your role and the outcomes achieved
• Research Cahuilla Casino Hotel's unique offerings and marketing strategies to demonstrate your understanding of the casino and its target audience
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.