Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: QuintEvents

🔹 Location: Charlotte, North Carolina, United States

🔹 Job Type: On-site

🔹 Category: Leisure, Travel & Tourism

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of marketing initiatives for F1 Experiences and MotoGP Premier
• Holistic marketing strategies to grow brand awareness, digital engagement, and sales
• Collaboration with cross-functional teams for seamless campaign execution
• Optimization of media spend and customer acquisition efficiency
• Analysis and reporting on campaign performance, customer insights, and growth trends

ASSUMPTION: This role requires a high level of strategic thinking and leadership to drive marketing efforts for two global motorsport platforms.

📋 Key Responsibilities

✅ Develop and execute holistic marketing strategies to grow brand awareness, digital engagement, and sales across multiple global markets

✅ Align marketing plans with commercial objectives and brand positioning for F1 Experiences and MotoGP Premier

✅ Collaborate cross-functionally with product, operations, sales, and creative teams to ensure seamless campaign execution

✅ Work with other department leadership to co-own department processes and improvements

✅ Develop budgets with VP, Marketing and support Head of Paid on multi-channel budget allocation

✅ Optimize media spend to maximize ROI and customer acquisition efficiency

✅ Oversee SEO initiatives in partnership with internal content teams or external vendors

✅ Own marketing dashboards and KPIs; analyze and report on campaign performance, customer insights, and growth trends

✅ Drive test-and-learn programs to improve conversion rates, audience segmentation, and engagement

✅ Use insights to continuously lead the team in refining audience targeting, messaging, and channel strategy

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 8+ years of progressive marketing experience, ideally in travel, sports, or e-commerce sectors

Required Skills:

• Proven success leading large-scale integrated campaigns and managing cross-functional teams
• Solid project management skills and experience with platforms such as Asana, Monday.com, or Trello
• Deep understanding of Google Search tools & algorithms, GA4, attribution modeling, and marketing automation tools
• International marketing experience is highly valued
• Entrepreneurial mindset with a bias for action
• Excellent communication, leadership, and stakeholder management skills
• Strong strategic thinking balanced with hands-on execution

Preferred Skills:

• Fluency in additional languages
• Experience working with global motorsport platforms

ASSUMPTION: Candidates should have a strong background in performance marketing, digital strategy, and marketing analytics to excel in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Marketing Director role with 10+ years of experience in the travel and sports sectors)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Director role with the required experience level and location. Benefits may vary based on the company's current benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Leisure, Travel & Tourism. QuintEvents specializes in event ticket packages, accommodations, hospitality venues and suites, exclusive experiences, and official tickets for various sports, entertainment, and lifestyle events.

Company Size: 201-500 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.

Founded: 2002. QuintEvents has over two decades of experience in the industry, providing a stable and established work environment.

Company Description:

• QuintEvents is committed to developing world-class fan experience and corporate client entertainment activities
• The company has a global footprint, with offices in six countries, prioritizing cutting-edge solutions and a multi-step approach
• QuintEvents delivers dependable, efficient, and scalable results to partners, fans, and companies within the sports, entertainment, and lifestyle industry

Company Specialties:

• Event Planning
• Sports and Travel Packages
• Premium Hospitality
• Accommodations and Transportation
• Corporate Hospitality and Ticket Sales

Company Website: http://quint.co

ASSUMPTION: Working at QuintEvents offers opportunities to collaborate with global partners and contribute to world-class fan experiences in the sports and entertainment industry.

📊 Role Analysis

Career Level: Executive. This role reports directly to the VP of Marketing and oversees the marketing department, requiring strong leadership and strategic skills.

Reporting Structure: The Marketing Director will report to the VP of Marketing and oversee the marketing department, including paid media, content, SEO, and social media teams.

Work Arrangement: On-site, with the possibility of occasional remote work for specific projects or meetings.

Growth Opportunities:

• Potential to grow into a VP or C-level role within the marketing department
• Expansion of responsibilities based on the company's global growth and new event partnerships
• Opportunities to mentor and develop junior marketing team members

ASSUMPTION: This role offers significant growth potential within the marketing department and the broader organization, as QuintEvents continues to expand its global presence.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and dynamic team.

Office Location(s): 9335 Harris Corners Parkway, Suite 500, Charlotte, NC 28269, US

Geographic Context:

• Charlotte, North Carolina, is a major city in the southeastern United States, known for its vibrant cultural scene, professional sports teams, and growing tech industry
• The city offers a diverse range of neighborhoods, with a cost of living slightly below the national average
• Charlotte has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, with flexibility for project needs and occasional remote work.

ASSUMPTION: Working in Charlotte, North Carolina, offers a blend of urban and suburban living, with a variety of cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the VP of Marketing
• Case study presentation or project discussion with the marketing team
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team management skills
• Cross-functional collaboration and stakeholder management
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements
• Prepare a portfolio or case studies showcasing your marketing campaigns and their impact
• Research QuintEvents and their global motorsport platforms to demonstrate your enthusiasm and understanding of the company

ATS Keywords: Marketing Director, Strategic Planning, Integrated Campaigns, Digital Acquisition, Performance Marketing, Marketing Analytics, Brand Growth, Fan Engagement, Direct-to-Consumer Sales, SEO, Budget Management, Media Spend Optimization, Audience Segmentation, Marketing Dashboards, KPIs, Customer Insights, Growth Trends

ASSUMPTION: The interview process at QuintEvents is designed to assess your strategic thinking, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Asana, Monday.com, or Trello (for project management)
• Google Search tools & algorithms, GA4 (for SEO and analytics)
• Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social)
• Advertising platforms (e.g., Google Ads, Facebook Ads, or LinkedIn Ads)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in the marketing industry.

👔 Cultural Fit Considerations

Company Values:

• Passion for sports and entertainment
• Commitment to exceptional customer service
• Collaboration and teamwork
• Innovation and continuous improvement
• Accountability and results-driven approach

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and stakeholder management
• Data-driven decision making and continuous learning
• Adaptability and problem-solving skills
• Strong leadership and communication skills

Self-Assessment Questions:

• Do you have a passion for sports and entertainment, and can you demonstrate your enthusiasm for the industry?
• Are you comfortable working in a dynamic and fast-paced environment, with a strong focus on collaboration and stakeholder management?
• Do you possess strong leadership and communication skills, with the ability to inspire and motivate your team?

ASSUMPTION: Candidates who align with QuintEvents' company values and work style will be more likely to succeed and thrive in this role.

⚠️ Potential Challenges

• Managing a large, global marketing team with diverse skills and backgrounds
• Balancing strategic planning with hands-on execution and cross-functional collaboration
• Adapting to the unique needs and requirements of two global motorsport platforms (F1 Experiences and MotoGP Premier)
• Optimizing media spend and customer acquisition efficiency in a competitive market
• Keeping up with industry trends and technological advancements in the marketing landscape

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other marketing director roles, this position requires a deep understanding of the sports and entertainment industry, with a focus on global motorsport platforms
• This role offers the opportunity to work with high-profile partners and events, providing unique challenges and rewards
• Career progression in this role may involve expanding responsibilities based on the company's global growth and new event partnerships

ASSUMPTION: This role offers a unique blend of strategic leadership, cross-functional collaboration, and hands-on execution, setting it apart from other marketing director positions.

📝 Sample Projects

• Developing and executing a global marketing campaign for the Formula 1 World Championship
• Optimizing media spend and customer acquisition efficiency for MotoGP Premier, leading to a 20% increase in ticket sales
• Implementing a marketing automation platform to improve lead nurturing and conversion rates for both F1 Experiences and MotoGP Premier

ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and hands-on nature of the Marketing Director role at QuintEvents.

❓ Key Questions to Ask During Interview

• How does this role support the overall business strategy and growth of QuintEvents?
• What are the key priorities for the marketing department in the first 90 days of this role?
• How does QuintEvents foster a culture of innovation and continuous improvement within the marketing team?
• What opportunities are there for growth and development within the marketing department and the broader organization?
• How does QuintEvents measure the success of its marketing campaigns, and what KPIs are most important for this role?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements
• Prepare a portfolio or case studies showcasing your marketing campaigns and their impact
• Research QuintEvents and their global motorsport platforms to demonstrate your enthusiasm and understanding of the company
• Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.