Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: ArchiPro

🔹 Location: Parnell, Auckland, New Zealand

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with potential for hybrid)

🚀 Job Overview

Key aspects of this role include:

• Owning the full lifecycle of prospects and clients within ArchiPro’s marketplace
• Generating client demand through thoughtful strategies and clear proposition
• Driving significant improvements in B2B client engagement and retention
• Optimizing marketing and sales efficiency to reduce the cost of acquisition
• Contributing to overall revenue growth by maximizing customer lifetime value

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and a proven track record in B2B growth and lifecycle marketing.

📋 Key Responsibilities

✅ Shape and own the end-to-end B2B marketing strategy, encompassing all lifecycle stages

✅ Define the desired customer experience across all touch points, ensuring a consistent and positive brand interaction

✅ Develop segmentation to better understand key personas and target them effectively

✅ Develop a marketing program that aligns with key lifecycle stages, including demand generation, lead nurturing, client onboarding, retention, and re-nurture

✅ Establish key performance indicators (KPIs) and metrics to measure the effectiveness of lifecycle marketing programs

✅ Develop key messaging frameworks that resonate with target audiences and differentiate ArchiPro

✅ Develop and oversee the execution of a client-centric content strategy that effectively supports the marketing program across all lifecycle stages

✅ Be a modern marketer who is confident in unlocking the power of marketing tools and AI to drive efficiency, effectiveness, and scalability

✅ Develop and execute strategies to foster a strong ArchiPro community, including online and offline initiatives

✅ Work with direct reports to clearly define project scope and deliverables, own and communicate performance standards, and provide ongoing feedback, coaching, and mentoring

ASSUMPTION: This role requires exceptional leadership, communication, and collaboration skills to work effectively with cross-functional teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience (5-10 years) in B2B growth and lifecycle marketing, including Account Based Marketing strategies

Required Skills:

• Strong strategic brand building mindset with a clear understanding of effective messaging and brand presentation
• Proficiency in marketing automation platforms, in particular Hubspot
• Demonstrated ability to develop and execute data-driven lifecycle marketing strategies that optimize customer journey, engagement, and retention
• Strong analytical skills with experience in data analysis, segmentation, targeting, and ROI measurement
• Excellent content strategy development and channel management skills, including email, social media, events, and webinars
• Exceptional communication, collaboration, and leadership skills, with a proven ability to lead and mentor teams and work cross-functionally
• A growth mindset with a passion for innovation and adapting to new marketing technologies, including AI

Preferred Skills:

• Experience in implementing AI agents or other AI-powered tools to automate marketing tasks and improve performance
• Familiarity with the architecture, building, and design industry

ASSUMPTION: While not explicitly stated, a master's degree in a relevant field or equivalent experience may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: NZD 150,000 - 180,000 per annum (based on experience and industry standards for a Marketing Director role in Auckland)

Benefits:

• Competitive salary
• Long service 'ArchiVersary' leave - for every year of service you get an extra day
• Team building functions and events
• Great barista coffee, drinks fridge, fruit
• A dog-friendly workplace

Working Hours: Full-time, 40 hours per week (with potential for flexible hours)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role in Auckland, New Zealand. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: ArchiPro operates in the Internet Marketplace Platforms industry, focusing on architecture, building, and design for homeowners and professionals.

Company Size: ArchiPro is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: ArchiPro was founded in 2014 and has since grown to become a leading platform in its industry.

Company Description:

• ArchiPro is an all-in-one platform that simplifies the architectural building journey for homeowners by connecting them with leading industry professionals and product suppliers.
• The platform helps professional businesses showcase their work, give their brand presence, connect with quality customer leads, and even sell their products.
• ArchiPro is backed by Tiger Global, one of the largest funds globally, and has invested in companies like Facebook, TikTok, Airbnb, Alibaba, Roblox, and Stripe.

Company Specialties:

• Advertising
• Architecture
• Construction
• Technology
• Interior design
• Building products
• Home inspiration
• Commercial builds
• Residential builds
• Ecommerce
• Data

Company Website: http://www.archipro.co.nz

ASSUMPTION: ArchiPro's focus on innovation and technology, along with its backing by a prominent global fund, indicates a strong commitment to growth and success in the market.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the CEO or another high-level executive.

Reporting Structure: The Marketing Director will oversee the Marketing Automation Manager and potentially other marketing team members.

Work Arrangement: This role is primarily on-site, with potential for hybrid work arrangements depending on the company's policies and the candidate's needs.

Growth Opportunities:

• As ArchiPro continues to expand, there may be opportunities for the Marketing Director to grow into a more senior role or take on additional responsibilities.
• The company's focus on innovation and technology may present opportunities for the Marketing Director to explore new marketing channels and strategies.
• ArchiPro's strong ESOP structure provides employees with the opportunity to have a stake in the business and grow their wealth alongside the company's success.

ASSUMPTION: Given ArchiPro's rapid growth and expansion plans, there is significant potential for career growth and development in this role.

🌍 Location & Work Environment

Office Type: ArchiPro's office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Saint Georges Bay Road, Auckland, New Zealand

Geographic Context:

• Auckland is New Zealand's largest city, offering a vibrant urban environment with numerous cultural attractions, restaurants, and entertainment options.
• The Parnell neighborhood is known for its historic buildings, art galleries, and trendy cafes, providing a unique and engaging work environment.
• New Zealand has a strong focus on work-life balance, with numerous outdoor activities and natural wonders within easy reach.

Work Schedule: The Marketing Director will be expected to work standard business hours, with some flexibility for remote work or hybrid arrangements.

ASSUMPTION: ArchiPro's office location in Parnell, Auckland, offers a dynamic and engaging work environment, with easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the CEO or another high-level executive
• Final interview with the leadership team
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and planning
• Data-driven decision making and analysis
• Leadership and team management skills
• Communication and presentation skills
• Alignment with ArchiPro's mission, vision, and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the keywords provided in the job description.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively in a fast-paced environment.
• Research ArchiPro's industry, competitors, and market position to demonstrate your understanding of the company and its unique value proposition.

ATS Keywords: B2B marketing, lifecycle marketing, account-based marketing, brand building, marketing automation, data analysis, content strategy, client engagement, community growth, leadership, segmentation, targeting, ROI measurement, innovation, collaboration, communication

ASSUMPTION: ArchiPro's interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a strong focus on data-driven decision making and problem-solving.

🛠️ Tools & Technologies

• Hubspot marketing automation platform
• CRM software (e.g., Salesforce, Hubspot CRM)
• Marketing analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)
• AI-powered marketing tools (e.g., Albert, Acquisio)

ASSUMPTION: The Marketing Director should have a strong understanding of marketing automation tools, with experience in Hubspot being preferred. Familiarity with AI-powered marketing tools would be an asset but is not required.

👔 Cultural Fit Considerations

Company Values:

• Simplify the building experience
• Empower people to create spaces in which we experience life
• Connect professionals and products with homeowners

Work Style:

• Collaborative and dynamic team environment
• Data-driven and innovative approach to marketing
• Focus on continuous learning and improvement
• Strong commitment to work-life balance

Self-Assessment Questions:

• How do you align with ArchiPro's mission to simplify the end-to-end building experience?
• How do you approach data-driven decision making and optimization in marketing strategies?
• How do you foster a collaborative and positive work environment, and how do you support the growth and development of your team members?

ASSUMPTION: ArchiPro values candidates who are strategic thinkers, data-driven, and collaborative, with a strong commitment to the company's mission and values.

⚠️ Potential Challenges

• Managing a team and stakeholders with varying levels of marketing expertise and experience
• Balancing multiple priorities and projects in a fast-paced, dynamic work environment
• Adapting to new marketing technologies and trends
• Developing and executing effective marketing strategies in a competitive and evolving market

ASSUMPTION: The Marketing Director must be able to navigate these challenges effectively, leveraging their leadership skills, strategic thinking, and adaptability to drive success in the role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on lifecycle marketing and account-based marketing strategies, requiring a unique blend of skills and experience.
• ArchiPro's focus on innovation and technology sets it apart from competitors, presenting both opportunities and challenges for the Marketing Director.
• Career progression in this role may involve expanding into a more senior leadership position or taking on additional responsibilities as the company grows and evolves.

ASSUMPTION: This role is unique in its focus on lifecycle marketing and account-based marketing strategies, requiring a candidate with a strong strategic mindset and proven experience in these areas.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive client acquisition and retention in a specific geographic region
• Creating and implementing a content strategy that resonates with key personas and supports the marketing program across all lifecycle stages
• Optimizing marketing automation workflows to improve efficiency, effectiveness, and scalability

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Marketing Director's role at ArchiPro.

❓ Key Questions to Ask During Interview

• How does ArchiPro plan to expand its market share and maintain its competitive edge in the industry?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does ArchiPro support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
• How does ArchiPro foster a culture of innovation and adaptability, and how does this impact the Marketing Director's role?

ASSUMPTION: These interview questions are designed to assess ArchiPro's strategic vision, company culture, and commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, using the keywords provided in the job description.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively in a fast-paced environment.
• Research ArchiPro's industry, competitors, and market position to demonstrate your understanding of the company and its unique value proposition.
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.