📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: Wells Fargo
🔹 Location: New York, NY & Charlotte, NC
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Leading and developing management and cross-functional teams to deliver customer-centric strategies and programs.
- Identifying opportunities to improve customer experiences and manage vendor operational risks.
- Collaborating with leaders, vendor relationships, and internal or external business groups.
- Developing and guiding a culture of talent development to meet business objectives and strategy.
- Managing allocation of people and financial resources for Marketing.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles to drive business growth and improve customer experiences.
📋 Key Responsibilities
✅ Lead and develop more experienced management and cross-functional teams with focus on delivering strategies, plans, and implementation of customer-centric programs, services, and projects for cross-business functions that have a profound impact on business lines and the enterprise.
✅ Identify opportunities and strategies to improve customer experiences.
✅ Develop sophisticated audience targeting, optimized customer engagement, insights, or operational excellence that improve business outcomes.
✅ Lead marketing team by making strategic decisions to resolve, assess, and mitigate vendor operational risk to meet and achieve business or performance deliverables.
✅ Interpret and develop legal, compliance, and privacy regulations and policies for managing risk and proactively driving digital operational excellence.
✅ Collaborate with and influence leaders, vendor relationships, and internal or external business groups.
✅ Lead a team of experienced managers and cross-functional or virtual teams.
✅ Manage allocation of people and financial resources for Marketing.
✅ Develop and guide a culture of talent development to meet business objectives and strategy.
ASSUMPTION: This role involves a high degree of collaboration, strategic thinking, and risk management, requiring strong leadership and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in Marketing, Digital Marketing, Digital Platforms, or Social Media
Required Skills:
- Proven leadership and management skills
- Strong strategic planning and execution abilities
- Excellent communication and collaboration skills
- Ability to manage and mitigate operational risks
- Familiarity with marketing analytics and optimization
- Experience with B2B marketing
Preferred Skills:
- Advanced ability to lead client research
- Advanced ability to determine and execute measurement methodology
- Advanced ability to design and own marketing processes and controls
ASSUMPTION: Candidates with a strong background in marketing, leadership, and risk management will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $144,400 - $300,000 per year (based on experience and performance)
Benefits:
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Working Hours: Full-time, with hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role in the financial services sector. Actual compensation may vary based on individual performance and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Wells Fargo is a diversified, community-based financial services company with approximately $1.9 trillion in assets.
Company Size: 10,001+ employees. As a large organization, Wells Fargo offers extensive resources and opportunities for professional growth.
Founded: 1852. Wells Fargo has a rich history and a strong brand presence in the financial services industry.
Company Description:
- Provides banking, investment, and mortgage products and services, as well as consumer and commercial finance
- Operates through more than 7,300 locations, 12,000 ATMs, the internet, and mobile banking
- Has offices in over 40 countries and territories to support customers who conduct business in the global economy
Company Specialties:
- Business Banking
- Wholesale banking
- Mortgage
- Consumer Finance
- Commercial Finance
Company Website: www.wellsfargo.com
ASSUMPTION: Wells Fargo's extensive resources and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid to Senior-level management role, reporting directly to the Head of Marketing or a similar executive.
Reporting Structure: This role is expected to lead and manage a team of experienced managers and cross-functional or virtual teams.
Work Arrangement: Hybrid work arrangement, with 3 days required on-site.
Growth Opportunities:
- Potential to advance to a VP or Director-level role within the Marketing department
- Opportunities to lead cross-functional projects and collaborate with other departments
- Access to professional development and training programs offered by Wells Fargo
ASSUMPTION: This role offers significant growth potential within the Marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities.
Office Location(s): New York, NY & Charlotte, NC
Geographic Context:
- New York, NY: A major financial hub with a vibrant business environment and diverse cultural offerings
- Charlotte, NC: A rapidly growing city with a strong financial sector and a lower cost of living compared to New York
Work Schedule: Full-time, with a hybrid work arrangement (3 days on-site).
ASSUMPTION: Both New York and Charlotte offer unique advantages and may appeal to different candidates based on their personal preferences and priorities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with HR
- In-depth behavioral and situational interviews with hiring managers and team members
- Final round interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and management skills
- Risk management and mitigation
- Communication and collaboration skills
- Marketing expertise and industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing strategies, campaigns, and their outcomes
- Research Wells Fargo's marketing efforts and be ready to discuss how you can contribute to their success
ATS Keywords: Marketing Director, Marketing Strategy, Customer Experience, Risk Management, Leadership, Team Management, Marketing Analytics, B2B Marketing
ASSUMPTION: Wells Fargo's interview process is designed to assess your strategic thinking, leadership skills, and marketing expertise. Be prepared to discuss your experience and accomplishments in detail.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Putting our customers first
- Acting with integrity
- Delivering excellence
- Valuing each other
- Reinventing ourselves
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and innovative
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a proven track record of driving marketing strategies that improve customer experiences and business outcomes?
- Are you comfortable managing and mitigating operational risks in a dynamic and evolving business environment?
- Do you thrive in a collaborative and team-oriented work environment, and are you able to adapt to change and drive results?
ASSUMPTION: Wells Fargo values employees who embody their core values and work style, and who are committed to driving excellence and reinventing themselves.
⚠️ Potential Challenges
- Managing a team of experienced managers and cross-functional or virtual teams may present unique challenges and require strong leadership skills
- Navigating a large and complex organization may require strong communication and collaboration skills
- Balancing the need for strategic thinking and planning with the day-to-day management of marketing activities and teams may be challenging
- Working in a hybrid environment may require additional flexibility and adaptability
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and adaptability skills, as well as a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Compared to other Marketing Director roles, this position offers a unique opportunity to lead a marketing function within a global financial services organization
- This role requires a strong understanding of marketing principles, as well as experience in risk management and leadership
- Career progression may include advancing to a VP or Director-level role within the Marketing department or moving into a broader leadership role within the organization
ASSUMPTION: This role offers a unique blend of marketing, leadership, and risk management responsibilities, making it an attractive opportunity for experienced marketing professionals looking to advance their careers.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to improve customer experiences and drive business growth
- Managing a team to deliver a large-scale marketing campaign, from planning and execution to post-campaign analysis and optimization
- Collaborating with cross-functional teams to identify and mitigate operational risks, ensuring compliance with legal and regulatory requirements
ASSUMPTION: These sample projects illustrate the strategic, leadership, and risk management aspects of the Marketing Director role at Wells Fargo.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Marketing function within Global Payments & Liquidity (GPL) and the vision for its future development?
- How does this role collaborate with other departments and teams within Wells Fargo, and what are the key priorities for the first 90 days in this position?
- What are the most significant challenges facing the Marketing team within GPL, and how can this role address them to drive success?
- How does Wells Fargo support the professional development and growth of its marketing team members, and what opportunities exist for advancement within the organization?
- What is the expected work-life balance for this role, and how does Wells Fargo support employees in achieving a healthy work-life balance?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing strategies, campaigns, and their outcomes
- Research Wells Fargo's marketing efforts and be ready to discuss how you can contribute to their success
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
