Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: LifeSouth Community Blood Centers

🔹 Location: Gainesville, FL

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive marketing strategies to increase brand awareness and drive sales.
• Overseeing the marketing budget and ensuring effective allocation of resources.
• Leading, mentoring, and managing the marketing team to achieve departmental goals.
• Analyzing market trends and consumer behavior to identify opportunities for growth.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of market trends to drive marketing efforts effectively.

📋 Key Responsibilities

✅ Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales.

✅ Oversee the marketing budget and ensure effective allocation of resources.

✅ Lead, mentor, and manage the marketing team to achieve departmental goals.

✅ Analyze market trends and consumer behavior to identify opportunities for growth.

✅ Collaborate with cross-functional teams to align marketing initiatives with business objectives.

✅ Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.

✅ Stay updated on industry trends and best practices to maintain a competitive edge.

ASSUMPTION: Successful candidates will have a proven track record in developing and executing successful marketing campaigns, managing budgets, and leading teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred

Experience: Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role

Required Skills:

• Strong analytical skills and experience with data-driven decision-making
• Excellent communication and interpersonal skills
• Proven ability to manage multiple projects and meet deadlines
• Proficiency in digital marketing tools and platforms
• Creative thinking and problem-solving abilities
• Valid driver’s license and acceptable driving record

Preferred Skills:

• Background in marketing or brand management in the field of blood banking, pharmaceuticals, and/or cellular therapy

ASSUMPTION: While not explicitly stated, a background in healthcare or a related industry may be beneficial for understanding the unique aspects of marketing blood banking services.

💰 Compensation & Benefits

Salary Range: $85,000 - $93,500 per year. Salary is commensurate with experience.

Benefits:

• Sign-on & relocation bonuses available
• Shift differential for evening and overnight hours
• Generous Paid Time Off (PTO)
• Medical, dental, and vision insurances available to full-time employees the first of the month after 60 days
• Supplemental insurances including life, cancer, accident, and disability
• Access to mental wellness resources and counseling through telehealth
• Free basic life insurance for full-time employees
• Health Savings Account (HSA) with employer match each pay period
• Employer funded retirement plan for vested employees & 403b offered
• Access to wages prior to pay day

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for evening and overnight hours as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing director role with the given experience level. The benefits listed are subject to change and may be confirmed during the application process.

📌 Applicant Insights

🔍 Company Context

Industry: LifeSouth is a non-profit community blood bank serving more than 150 hospitals in Alabama, Florida, Georgia, and Tennessee. They are committed to meeting the blood supply needs of hospitals and their patients by providing the highest quality blood components and services.

Company Size: LifeSouth has 1,001-5,000 employees, making it a mid-sized organization. This size allows for a structured work environment with opportunities for growth and collaboration.

Founded: LifeSouth was founded in 1974 and has since grown to serve multiple states, demonstrating a strong track record and commitment to its mission.

Company Description:

• LifeSouth is a community blood center, meaning the blood supply collected from their donors directly serves the needs of patients in their community.
• Each year, nearly five million Americans need a blood transfusion, highlighting the critical importance of LifeSouth's work.
• LifeSouth offers a competitive benefits package to eligible employees, including paid time off, insurance, a retirement plan, and other benefits such as the LifeWise wellness program.

Company Specialties:

• Phlebotomy
• IT
• Saving lives
• Customer service

Company Website: http://www.lifesouth.org

ASSUMPTION: LifeSouth's focus on community and patient care creates a unique work environment that prioritizes the well-being of others.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and experience in marketing.

Reporting Structure: The Marketing Director reports directly to the Chief Marketing Officer (CMO) and oversees the marketing team.

Work Arrangement: This is an on-site, full-time position with the possibility of remote work for specific tasks or situations, as determined by the company.

Growth Opportunities:

• Potential to advance to a higher-level marketing role, such as Vice President of Marketing or Chief Marketing Officer, as the company grows and evolves.
• Opportunities to expand skills and knowledge through collaboration with cross-functional teams and working on diverse marketing projects.
• Possibility to mentor and develop junior marketing team members, fostering a positive work environment and promoting team growth.

ASSUMPTION: LifeSouth's commitment to growth and development creates opportunities for employees to advance their careers within the organization.

🌍 Location & Work Environment

Office Type: LifeSouth's headquarters is located in Gainesville, FL, with additional offices and donor centers throughout Alabama, Florida, Georgia, and Tennessee.

Office Location(s): 4039 Newberry Road, Gainesville, FL 32607, US

Geographic Context:

• Gainesville is a mid-sized city with a population of approximately 130,000 people, offering a mix of urban and suburban living.
• The city is home to the University of Florida, providing a vibrant and diverse community with a strong focus on education and healthcare.
• Gainesville has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for evening and overnight hours as needed to support marketing campaigns and events.

ASSUMPTION: LifeSouth's location in Gainesville, FL, offers a balanced work-life environment with access to cultural attractions, outdoor recreation, and a strong sense of community.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager (Chief Marketing Officer)
• Final interview with key stakeholders, such as the CEO or other senior leadership team members

Key Assessment Areas:

• Marketing strategy and campaign development
• Budget management and allocation
• Leadership and team management skills
• Industry knowledge and market trends
• Problem-solving and decision-making abilities

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements.
• Prepare examples of successful marketing campaigns you've led, including metrics and results.
• Research LifeSouth's mission, values, and recent marketing efforts to demonstrate your understanding of the organization and its goals.

ATS Keywords: Marketing strategy, campaign development, budget management, leadership, team management, market trends, industry knowledge, problem-solving, decision-making, marketing director, blood banking, healthcare, non-profit

ASSUMPTION: LifeSouth's interview process is designed to assess candidates' marketing expertise, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
• Graphic design software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Community involvement
• Excellence in service
• Integrity and accountability
• Collaboration and teamwork

Work Style:

• Results-driven and data-informed decision-making
• Collaborative and team-oriented approach
• Adaptability and flexibility in a dynamic work environment
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do I have a strong commitment to patient-centered care and community involvement?
• Am I able to work effectively in a collaborative and team-oriented environment?
• Do I possess the adaptability and flexibility required to thrive in a dynamic work environment?
• Are my communication and interpersonal skills well-developed and suitable for a leadership role?

ASSUMPTION: LifeSouth's values and work style create a culture that prioritizes patient care, community involvement, and collaboration, making it an excellent fit for candidates who share these priorities.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and expertise
• Balancing multiple projects and deadlines while maintaining a high level of quality and accuracy
• Adapting to changes in the marketing landscape and industry trends
• Working with limited resources and budget constraints

ASSUMPTION: These challenges are common in marketing roles and can be effectively managed by a skilled and experienced marketing director.

📈 Similar Roles Comparison

• Unlike marketing roles in for-profit companies, this role focuses on driving brand awareness and sales for a non-profit organization, with a specific emphasis on community involvement and patient care.
• Marketing directors in the healthcare industry may face unique challenges and opportunities compared to those in other industries, such as navigating regulations and ensuring compliance with industry standards.
• Career progression in this role may differ from marketing roles in for-profit companies, with opportunities to advance to higher-level marketing roles within the organization or to explore other areas of the business, such as operations or business development.

ASSUMPTION: Understanding the unique aspects of marketing in the non-profit healthcare industry is crucial for success in this role.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign to increase blood donations during a critical shortage period
• Collaborating with cross-functional teams to launch a new blood product or service, including market research, competitive analysis, and strategic planning
• Conducting a marketing audit to assess the effectiveness of current marketing efforts and identify opportunities for improvement

ASSUMPTION: These sample projects illustrate the diverse range of marketing initiatives that a director in this role might oversee, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing team and their areas of expertise?
• What are the most significant marketing challenges facing LifeSouth in the next 1-3 years, and how can this role help address them?
• How does LifeSouth support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does LifeSouth measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into LifeSouth's marketing strategy and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements
• Prepare examples of successful marketing campaigns you've led, including metrics and results
• Research LifeSouth's mission, values, and recent marketing efforts to demonstrate your understanding of the organization and its goals
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.