📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: Travelzoo
🔹 Location: New York, New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 7, 2024
🔹 Experience Level: 7-10 years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Driving ROI-based decision making and creative thinking
- Leading and mentoring teams
- Coordinating multi-channel campaigns
- Collaborating with global marketing colleagues
ASSUMPTION: This role requires a balance of analytical and creative skills, with a strong focus on team leadership and cross-functional collaboration.
📋 Key Responsibilities
✅ Drive both ROI-based decision making and creative thinking at all levels
✅ Write briefs for creative and PR agencies to deliver on-brand, high-quality work
✅ Lead, build, and mentor teams with high standards
✅ Work with marketing colleagues in other countries to share best practices and learnings
✅ Research new emerging platforms and tools to find new ways to deliver growth and solve problems
✅ Distill communications' objectives into ad headlines, campaign creative, video scripts, social media, press releases, and other brand communications
✅ Develop and manage multi-channel brand and member acquisition campaigns with both online and offline components
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and team management, with a focus on driving results and continuous learning.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience, preferably in Marketing, Communications, Advertising, Journalism, or Hospitality
Experience: 7-10 years of experience, including direct experience in a related field (Digital Media, PR, Advertising)
Required Skills:
- Proven ability to drive ROI-based decision making and creative thinking
- Experience leading and mentoring teams
- Strong written and verbal communication skills
- Ability to work with quantitative and qualitative insights to understand user behavior
Preferred Skills:
- Experience working with global teams
- Fluency in additional languages
ASSUMPTION: Candidates with a strong academic background and relevant work experience in marketing or related fields will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: USD 125,000 - USD 155,000 per year
Benefits:
- Broaden your horizon by working with a global team and potentially in a different country
- Experience one of our travel deals first-hand each year, with additional vacation days and a travel budget – we call it the Travelzoo Experience
- We recognize your achievements with our employee awards
- Enjoy working like an entrepreneur? Our flat hierarchies will provide you with this opportunity
- Travelzoo supports a hybrid working model which allows employees to work remotely two days per week, with three weekly in-office collaboration days
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is competitive for the marketing industry in New York, considering the experience level and responsibilities required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Travelzoo operates in the online travel and entertainment industry, focusing on delivering outstanding travel, entertainment, and lifestyle experiences to its members.
Company Size: Travelzoo has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Travelzoo was founded in 1998 and has since grown to reach over 30 million travelers worldwide.
Company Description:
- Travelzoo is the club for travel enthusiasts, reaching 30 million travelers globally
- Club Members receive Club Offers personally reviewed by deal experts around the globe
- Travelzoo works in partnership with thousands of top travel suppliers, providing access to irresistible deals
Company Specialties:
- Online media publishing
- Travel and entertainment deals
- Local deals and membership
- Hotels and tourism boards
Company Website: http://www.travelzoo.com
ASSUMPTION: Travelzoo's focus on global collaboration and outstanding travel experiences creates an exciting and dynamic work environment for marketing professionals.
📊 Role Analysis
Career Level: This role is a senior-level position, offering the opportunity to lead teams and drive strategic marketing initiatives.
Reporting Structure: The Marketing Director will report to the General Manager, U.S.
Work Arrangement: This role follows a hybrid work arrangement, with employees working remotely two days per week and collaborating on-site for three days.
Growth Opportunities:
- Potential to work with global teams and gain international experience
- Opportunity to lead and mentor teams, developing management skills
- Chance to expand industry knowledge by working with various travel suppliers and partners
ASSUMPTION: This role offers strong growth potential, with opportunities to develop leadership skills and gain global experience.
🌍 Location & Work Environment
Office Type: Travelzoo's New York office is located in a bustling urban environment, providing easy access to various amenities and transportation options.
Office Location(s): 590 Madison Avenue, 35th Floor, New York, NY 10022, US
Geographic Context:
- New York City offers a diverse and vibrant cultural scene, with numerous attractions, restaurants, and entertainment options
- The city is well-connected by public transportation, making it easy to commute to and from work
- New York's competitive job market provides ample opportunities for professional growth and networking
Work Schedule: The hybrid work arrangement allows for flexibility in managing work-life balance while ensuring regular on-site collaboration.
ASSUMPTION: Travelzoo's New York office provides a dynamic and engaging work environment, with easy access to the city's many attractions and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Candidates' ability to drive ROI-based decision making and creative thinking
- Leadership and team management skills
- Communication and presentation skills
- Cultural fit with Travelzoo's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your ability to drive ROI-based decision making and creative thinking
- Research Travelzoo's company culture and values to demonstrate your cultural fit
ATS Keywords: ROI, decision making, creative thinking, team leadership, marketing strategy, campaign management, global collaboration, user behavior analysis
ASSUMPTION: Travelzoo's interview process focuses on assessing candidates' strategic thinking, leadership skills, and cultural fit, with a strong emphasis on their ability to drive results in a global marketing role.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Google Analytics and other web analytics tools
ASSUMPTION: Travelzoo uses industry-standard marketing and analytics tools to support its global marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Leading by example
- Warm heart
- Cool head
- Working hands
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to new ideas and perspectives
Self-Assessment Questions:
- Do you embody Travelzoo's values of leading by example, warm heart, cool head, and working hands?
- Are you comfortable working in a hybrid work environment, balancing remote work and on-site collaboration?
- Do you thrive in a global team setting, with a focus on cross-functional collaboration and knowledge sharing?
ASSUMPTION: Travelzoo's company culture emphasizes global collaboration, continuous learning, and a strong work ethic, with a focus on driving results and delivering outstanding travel experiences to its members.
⚠️ Potential Challenges
- Managing a team remotely, with a focus on maintaining engagement and productivity
- Balancing the need for creative thinking with data-driven decision making
- Adapting to a fast-paced and dynamic work environment, with a focus on continuous learning and growth
- Navigating a competitive job market and standing out as a top performer
ASSUMPTION: The Marketing Director role at Travelzoo presents unique challenges, requiring strong leadership, adaptability, and a focus on driving results in a global marketing context.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong balance of analytical and creative skills, with a focus on driving ROI-based decision making
- Travelzoo's global presence and focus on outstanding travel experiences set it apart from other online travel and entertainment companies
- This role offers strong growth potential, with opportunities to develop leadership skills and gain international experience
ASSUMPTION: The Marketing Director role at Travelzoo is unique, requiring a strong balance of analytical and creative skills, with a focus on driving results in a global marketing context.
📝 Sample Projects
- Developing and executing a multi-channel brand and member acquisition campaign, with both online and offline components
- Collaborating with global marketing colleagues to share best practices and learnings, and working with cross-functional teams to coordinate multi-channel campaigns
- Researching new emerging platforms and tools to find new ways to deliver growth and creatively solve problems
ASSUMPTION: The Marketing Director role at Travelzoo involves a mix of strategic planning, creative execution, and team management, with a focus on driving results and continuous learning.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the broader marketing organization?
- How does Travelzoo support the professional growth and development of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Travelzoo approach global collaboration and knowledge sharing within its marketing teams?
- What are the most challenging aspects of working in a hybrid work environment, and how does Travelzoo support its employees in overcoming these challenges?
ASSUMPTION: Asking these questions will help candidates better understand the role's requirements, team dynamics, and the company's approach to professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on your ability to drive ROI-based decision making and creative thinking
- Prepare examples of your ability to lead and mentor teams, with a focus on driving results and continuous learning
- Follow up with Travelzoo's hiring team one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
