Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Informa Group Plc.

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading a large marketing team to drive strategic objectives and deliver successful campaigns
• Acting as a change management ambassador and driving continuous improvement
• Contributing to strategic plans for products within the portfolio
• Managing cross-functional teams and stakeholders to achieve marketing goals

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Lead a large team of marketing and digital managers across a portfolio of products

✅ Provide guidance, feedback, and inspiration to the team

✅ Work with marketing managers to ensure successful delivery of marketing campaigns in line with agreed KPIs, event, and divisional strategy

✅ Lead the portfolio's marketing strategy, responsible for the marketing, data, and digital portfolio strategy and delivering strategic show marketing

✅ Manage budgets and allocate resources amongst projects

✅ Demonstrate and encourage creative approaches, using market intelligence, and apply it to show content to create unique and engaging visitor experiences

✅ Identify trends in data to encourage teams to do more of what works and less of what doesn't; navigating the move away from opinion-driven decision making to data-driven decision making

ASSUMPTION: This role involves a high level of responsibility and requires strong leadership, strategic thinking, and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Significant marketing leadership experience, ideally in the events industry, with a track record of driving highly successful teams across multiple projects

Required Skills:

• Proven experience in consumer marketing, with a strong understanding of digital marketing and marketing technology
• Excellent leadership, management, and communication skills
• Strong analytical and questioning mindset
• Ability to thrive in a high-pressure, fast-paced environment

Preferred Skills:

• Experience using marketing automation technology, such as Eloqua or Adobe Experience Manager
• Experience working with CMS platforms and marketing analytics and reporting platforms
• Formal business/marketing training or degree/higher education qualification

ASSUMPTION: Candidates should have extensive experience in marketing leadership, with a strong focus on consumer marketing and digital strategies.

💰 Compensation & Benefits

Salary Range: SAR 50,000 - 70,000 per month (based on industry standards for a Marketing Director role in Saudi Arabia with 10+ years of experience)

Benefits:

• Medical Insurance for individual and family
• Annual leave – 28 days
• School fees contribution, SAR 40,000 per child per year, up to a max of three children
• Wellbeing Benefits
• Remote working on Sundays
• Working anywhere – 2 months every year
• Family visa costs (up to a max of three children)
• Individual annual flight allowance (Expat only)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Director role in Saudi Arabia with 10+ years of experience. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services

Company Size: 10,001+ employees (Global, publicly traded)

Founded: 1998 (as Informa plc)

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more and do more.
• They are a leading international events, digital services and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
• Their businesses include Informa Markets, Informa Tech, Informa Connect and Taylor & Francis, serving a wide range of specialist markets.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: informa.com

ASSUMPTION: Informa is a large, global company with a diverse range of businesses and specialties. They are well-established in the information services industry and have a strong reputation for connecting people with knowledge.

📊 Role Analysis

Career Level: Executive (Director level)

Reporting Structure: Member of the portfolio's management team, reporting directly to the VP of the portfolio

Work Arrangement: Hybrid (remote working on Sundays, working anywhere for 2 months every year)

Growth Opportunities:

• Potential to grow within the portfolio or across other Informa businesses
• Opportunity to work on high-profile, large-scale events and projects
• Chance to develop leadership and management skills by leading a large team

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of career progression and skill development.

🌍 Location & Work Environment

Office Type: Modern, professional office environment

Office Location(s): Riyadh, Ar Riyāḑ, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million
• The city is known for its modern infrastructure, cultural attractions, and vibrant business scene
• Riyadh is home to many multinational corporations and serves as a major hub for the Middle East

Work Schedule: Full-time (40 hours per week), with flexible working arrangements as mentioned above

ASSUMPTION: Riyadh offers a dynamic, multicultural work environment with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with key stakeholders

Key Assessment Areas:

• Leadership and management skills
• Strategic thinking and problem-solving abilities
• Marketing expertise and industry knowledge
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing leadership experience and skills
• Prepare for behavioral interview questions focusing on leadership, strategic planning, and team management
• Research Informa's businesses and specialties to demonstrate your industry knowledge and enthusiasm for the role

ATS Keywords: Marketing Director, Marketing Leadership, Digital Marketing, Consumer Marketing, Events Marketing, Team Management, Strategic Planning, Change Management, Data Analysis, Marketing Technology

ASSUMPTION: The interview process will focus on assessing the candidate's leadership, strategic, and marketing skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Marketing automation technology (e.g., Eloqua, Adobe Experience Manager)
• CMS platforms (e.g., WordPress, Drupal)
• Marketing analytics and reporting platforms (e.g., Google Analytics, Adobe Analytics)
• Social media scheduling platforms (e.g., Sprout Social, Hootsuite)
• Social media listening and sentiment analysis tools (e.g., Brand24, Hootsuite Insights)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Director will be expected to have experience with a wide range of marketing tools and technologies, with a strong focus on marketing automation and analytics platforms.

👔 Cultural Fit Considerations

Company Values:

• Connecting people with knowledge
• Championing specialists
• Collaborating and learning
• Innovating and improving
• Empowering colleagues

Work Style:

• Dynamic and fast-paced
• Collaborative and inclusive
• Data-driven and analytical
• Creative and innovative
• Focused on continuous improvement

Self-Assessment Questions:

• Do you align with Informa's company values, particularly in connecting people with knowledge and championing specialists?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with diverse teams?
• Do you have a data-driven mindset and a proven track record of using data to inform marketing strategies and decisions?

ASSUMPTION: Informa values candidates who are passionate about connecting people with knowledge, collaborative, and data-driven in their approach to marketing.

⚠️ Potential Challenges

• Managing a large team with diverse skills and experience levels
• Balancing strategic planning with day-to-day campaign execution
• Working in a fast-paced, dynamic environment with tight deadlines and high expectations
• Adapting to change and driving continuous improvement in marketing strategies and tactics
• Managing stakeholders with varying priorities and expectations

ASSUMPTION: The Marketing Director role at Informa presents unique challenges that require strong leadership, strategic thinking, and adaptability.

📈 Similar Roles Comparison

• This role is similar to other Marketing Director positions in the events and exhibitions industry, but with a stronger focus on consumer marketing and digital strategies
• Informa's global presence and diverse portfolio of businesses offer unique opportunities for growth and development not typically found in smaller organizations
• Career path comparison: Marketing Director roles often lead to senior vice president or chief marketing officer positions, with potential opportunities to move into other executive roles within the company

ASSUMPTION: This role offers unique opportunities for growth and development within a large, global organization, with potential career paths leading to senior executive positions.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a large-scale consumer event, including digital marketing campaigns, social media engagement, and content marketing initiatives
• Conducting market research and analysis to identify trends and opportunities in the consumer events market, and using this data to inform marketing strategies and tactics
• Managing a team to deliver a successful virtual event, including platform selection, content creation, and attendee engagement strategies

ASSUMPTION: The Marketing Director will be responsible for leading teams to deliver innovative, data-driven marketing campaigns and projects that drive event success and engagement.

❓ Key Questions to Ask During Interview

• Can you describe the marketing strategy for one of Informa's key events, and how it has evolved over time?
• How does Informa support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign that you've led, and what challenges you faced and how you overcame them?
• How does Informa measure the success of its marketing efforts, and what key performance indicators (KPIs) does the company track?
• What is the company's approach to change management, and how does the Marketing Director role contribute to driving change and continuous improvement?

ASSUMPTION: Asking insightful questions during the interview process will help you better understand the role, the company, and the team dynamics, enabling you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing leadership experience and skills
• Prepare for behavioral interview questions focusing on leadership, strategic planning, and team management
• Research Informa's businesses and specialties to demonstrate your industry knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.