Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: GSK

🔹 Location: Shanghai Qiantan Plaza, China

🔹 Job Type: Full-time

🔹 Category: Pharmaceuticals

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading organizational launch readiness for Depe SA & CRSwNP dual indications in GSK China.
• Developing winning strategies for Depe SA & CRSwNP in China and launch campaigns to drive perception & behavior changes.
• Collaborating with global, regional, and local cross-functional teams to empower launch success.
• Managing and developing a high-performing marketing team.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a matrix organization.

📋 Key Responsibilities

✅ Leading organizational launch readiness plan and design & implement innovative launch campaign to drive early perception and behavior changes:

• Lead team to develop local winning strategies for SA and CRSwNP, including marketing, medical, channel, market access, CE, etc. by seamlessly working with X-functional teams.
• Embed Launch excellence framework to facilitate cross-function launch activities progress tracking and reviews, to ensure launch excellence benchmarking to the best launches in the industry.
• Lead team to develop launch campaigns and promotional materials for Depe new indications based on deep customer insights from global and local market research.
• Closely collaborate with global and region teams to ensure brand strategy cascade, alignment, and learn from best practices from other markets
• Develop and track launch optimization dashboard to manage launch performance

✅ Depe portfolio (indication) management:

• Depe indication planning and portfolio strategy, including TA trends and market analysis, product assessment and forecast for future new indications, e.g., EGPA, COPD, etc.
• Manage and foster collaborative internal working relationships across global and LOC Dev/RA/Medical/Supply team to maximize launch opportunities and support decision making
• In collaboration with Nucala team and inhaler team to develop overall GSK IL5 strategy and prioritization
• Lead and prepare and responsible for all indications of Depe long range forecast (LRF), as well as LOC, region and global alignment and reviews

✅ Team management and development:

• Build first class marketing team by coaching, motivating and talent development.
• Embed New GSK Culture to be ambitious for patients, accountable for impact and do the right thing in daily ways of working

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure successful launch execution.

🎯 Required Qualifications

Education: Bachelor degree or above preferably in healthcare related major. MBA background could be a plus.

Experience:

• Proven and track record as brand owner in leading successful new product launch
• Minimum 10 year’s solid working experiences in pharmaceutical industry or healthcare consulting firms
• Rich experience as brand owner with at least 5~10 years in central marketing, rich experience in brand management
• Proven record for strategic thinking, strategic planning and LRF, project management
• Mature leadership in people management and driving performance

Required Skills:

• Strategic thinking and planning
• Cross-functional collaboration
• Project management
• Team leadership and development
• Customer insights and market research
• Brand management
• Portfolio strategy

Preferred Skills:

• MBA degree
• Experience in the respiratory or immunology therapeutic area
• Fluency in Mandarin Chinese

ASSUMPTION: Given the strategic nature of this role, candidates with a strong track record in brand management and strategic planning are likely to be successful.

💰 Compensation & Benefits

Salary Range: Competitive salary package based on experience and qualifications. The average salary for a Marketing Director in the pharmaceutical industry in China is around ¥500,000 - ¥800,000 per year.

Benefits:

• Comprehensive health insurance
• Retirement savings plan
• Employee stock purchase plan
• Generous time-off policies
• On-site fitness facilities and wellness programs

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: GSK is a global biopharma company focused on preventing and treating disease with vaccines, specialty and general medicines. They focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/immunology, and oncology).

Company Size: GSK is a large organization with over 100,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: GSK was founded in 2000 through the merger of Glaxo Wellcome and SmithKline Beecham. However, the history of both companies dates back to the 18th century.

Company Description:

• GSK is a science-led global healthcare company with a mission to unite science, technology, and talent to get ahead of disease together.
• The company aims to prevent and treat disease, improve the quality of life for billions of people, and deliver stronger, more sustainable shareholder returns.
• GSK fosters a culture where people can thrive, valuing diversity, inclusion, and collaboration.

Company Specialties:

• Pharmaceutical products and vaccines
• Innovative medicines and healthcare solutions
• Global healthcare leadership and collaboration

Company Website: http://www.gsk.com

ASSUMPTION: GSK's large size and global presence offer candidates the opportunity to work on diverse projects and gain international experience.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Regional Marketing Director.

Reporting Structure: The Marketing Director will lead the marketing team in China and collaborate with global, regional, and local cross-functional teams.

Work Arrangement: This is an on-site position based in Shanghai, with occasional travel required for meetings and events.

Growth Opportunities:

• Potential career progression to regional or global marketing roles
• Opportunities to work on diverse projects and gain experience in different therapeutic areas
• Access to training and development programs to enhance skills and knowledge

ASSUMPTION: Given GSK's global presence and diverse portfolio, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities, including fitness facilities and cafeteria.

Office Location(s): Shanghai Qiantan Plaza, Shanghai, China

Geographic Context:

• Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment.
• The Qiantan Plaza is a modern, mixed-use development with easy access to public transportation and amenities.
• Shanghai is known for its rich history, diverse culture, and culinary scene.

Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM) with occasional overtime required to meet project deadlines.

ASSUMPTION: The modern office environment and vibrant location offer an engaging and productive work setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and cross-functional stakeholders
• Final interview with the Regional Marketing Director

Key Assessment Areas:

• Strategic thinking and planning
• Cross-functional collaboration and stakeholder management
• Project management and leadership skills
• Cultural fit and alignment with GSK values

Application Tips:

• Tailor your resume and cover letter to highlight your brand management, strategic planning, and leadership experience.
• Prepare examples of successful product launches and portfolio management strategies.
• Demonstrate your understanding of the Chinese pharmaceutical market and GSK's product portfolio.

ATS Keywords: Brand management, strategic planning, product launch, cross-functional collaboration, portfolio management, market research, customer insights, project management, team leadership

ASSUMPTION: Given the strategic nature of this role, the interview process will focus on assessing the candidate's strategic thinking, leadership, and cross-functional collaboration skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Veeva)
• Marketing automation tools (e.g., Marketo, Adobe Campaign)
• Project management tools (e.g., Asana, JIRA)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Patient focus
• Integrity
• Respect
• Transparency
• Collaboration

Work Style:

• Collaborative and inclusive
• Agile and adaptable
• Data-driven and innovative
• Focused on delivering results and driving impact

Self-Assessment Questions:

• How do you demonstrate patient focus in your daily work?
• Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
• How do you stay up-to-date with industry trends and market insights?

ASSUMPTION: GSK values a diverse and inclusive work environment, and candidates who can demonstrate a strong fit with the company's values and culture are likely to be successful.

⚠️ Potential Challenges

• Managing a complex matrix organization and cross-functional teams
• Navigating the competitive Chinese pharmaceutical market
• Balancing short-term launch execution with long-term portfolio strategy
• Adapting to GSK's unique culture and ways of working

ASSUMPTION: These challenges require strong leadership, strategic thinking, and the ability to work effectively in a matrix organization.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on launch excellence and portfolio management.
• In the competitive Chinese pharmaceutical market, successful candidates will need to demonstrate a deep understanding of the local market dynamics and customer insights.
• Career progression in GSK typically involves gaining experience in different therapeutic areas and regions before taking on more senior roles.

ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and portfolio management experience.

📝 Sample Projects

• Developing a winning launch strategy for Depe SA and CRSwNP in China, including customer insights, promotional materials, and launch campaign execution.
• Conducting a comprehensive portfolio review of Depe indications and developing a long-range forecast (LRF) for all indications, as well as LOC, region, and global alignment and reviews.
• Leading a team to develop and implement a successful launch campaign for a new indication, resulting in a significant increase in market share and prescription volume.

ASSUMPTION: These sample projects demonstrate the strategic and cross-functional nature of the role, as well as the impact that successful candidates can make in driving business results.

❓ Key Questions to Ask During Interview

• Can you describe the current market landscape for Depe SA and CRSwNP in China, and how this role will contribute to driving market share and prescription volume?
• How does GSK support cross-functional collaboration and knowledge sharing between global, regional, and local teams?
• What are the key priorities for the first 90 days in this role, and how will my success be measured?
• How does GSK foster career growth and development for marketing professionals?
• What are the most challenging aspects of working in the Chinese pharmaceutical market, and how does GSK approach these challenges?

ASSUMPTION: These questions demonstrate the candidate's strategic thinking, cultural fit, and understanding of the role's priorities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management, strategic planning, and leadership experience.
• Prepare examples of successful product launches and portfolio management strategies.
• Demonstrate your understanding of the Chinese pharmaceutical market and GSK's product portfolio.
• Follow up with the GSK HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.