Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Glen Park Senior Living

🔹 Location: Valley Village, California

🔹 Job Type: On-site

🔹 Category: Marketing & Sales

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Achieving maximum occupancy levels and meeting monthly benchmarks.
• Following up with leads and developing new resources using CRM software.
• Presenting community benefits effectively and understanding customer needs.
• Conducting morning rounds to ensure facilities are tour-ready.
• Attending community events and writing press releases.

ASSUMPTION: This role requires a high level of customer interaction and sales skills, as well as strong organizational skills to manage leads and tours effectively.

📋 Key Responsibilities

✅ Achieve maximum occupancy levels and meet monthly benchmarks.

✅ Follow up with leads and develop new resources using CRM software.

✅ Present community benefits effectively and understand customer needs.

✅ Conduct morning rounds to ensure facilities are tour-ready.

✅ Attend community events and write press releases.

✅ Maintain liaison with families and residents.

✅ Resolve resident complaints and grievances.

✅ Assist in the front office and attend monthly family potlucks.

✅ Obtain complete and accurate information to facilitate the admissions process.

ASSUMPTION: This role involves a high degree of customer interaction, sales, and administrative tasks, requiring strong communication and organizational skills.

🎯 Required Qualifications

Education: Completion of at least 60 college or continuing education units is required.

Experience: No specific experience level is mentioned, but the role requires experience working with older adults.

Required Skills:

• Excellent communication skills.
• Customer service and time management skills.
• Ability to present a professional image to prospects through dress, behavior, and speech.
• Experience working with older adults (preferred).
• Current training in first aid and CPR (preferred).

Preferred Skills:

• Fluency in a second language (Spanish).
• Experience with CRM software.
• Marketing or sales experience.

ASSUMPTION: The required skills reflect the need for strong communication, customer service, and sales abilities, while the preferred skills indicate a preference for candidates with marketing or sales experience and language proficiency.

💰 Compensation & Benefits

Salary Range: $69,000 - $75,000 per year (based on industry standards for the role and experience level)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Paid time off
• Opportunities for career growth

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Director role with 0-2 years of experience in the senior living industry. The benefits listed are typical for a company of this size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Glen Park Senior Living operates in the senior living industry, providing assisted living, memory care, respite care, day care, and hospice care services.

Company Size: Glen Park Senior Living has 201-500 employees, making it a mid-sized company in the senior living industry.

Founded: 1990, Glen Park Senior Living has a long history of providing senior care services.

Company Description:

• Glen Park Senior Living is dedicated to providing exceptional senior living solutions, focusing on enriching the lives of its residents.
• The company is guided by the principles of superior care, excellence, and respect for life.
• Glen Park Senior Living is a family mission, with the Pink family actively involved in the company's operations and community service initiatives.

Company Specialties:

• Assisted Living
• Memory Care
• Respite Care
• Day Care
• Hospice Care

Company Website: https://www.glenparkseniorliving.com/

ASSUMPTION: Glen Park Senior Living's focus on exceptional care, family involvement, and community service sets it apart in the senior living industry.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level marketing position, suitable for candidates with 0-2 years of experience.

Reporting Structure: The Marketing Director reports directly to the Executive Director and COO.

Work Arrangement: This is an on-site role, with no mention of remote work arrangements.

Growth Opportunities:

• Progression to a senior marketing role or management position within the company.
• Expanding skills and experience in the senior living industry.
• Potential opportunities to work at other Glen Park Senior Living facilities.

ASSUMPTION: This role offers growth opportunities within the company, allowing candidates to develop their marketing skills and advance their careers in the senior living industry.

🌍 Location & Work Environment

Office Type: Glen Park Senior Living operates multiple facilities, with the Valley Village location being one of them.

Office Location(s): 5527 Laurel Canyon Blvd, Valley Village, CA 91607, US

Geographic Context:

• Valley Village is a neighborhood in the San Fernando Valley region of Los Angeles, California.
• The area is known for its diverse population and proximity to various amenities.
• Valley Village is conveniently located near major highways and public transportation options.

Work Schedule: Full-time (40 hours per week), with no mention of flexible scheduling or remote work arrangements.

ASSUMPTION: The Valley Village location offers a convenient work environment with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check and reference check
• Final decision and offer

Key Assessment Areas:

• Communication skills
• Customer service and sales abilities
• Problem-solving skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare examples of your marketing or sales experience and how you've achieved success in similar roles.
• Demonstrate your understanding of the senior living industry and Glen Park Senior Living's mission and values.

ATS Keywords: Marketing Director, Senior Living, CRM Software, Customer Service, Sales, Communication Skills, Assisted Living, Memory Care, Respite Care, Day Care, Hospice Care

ASSUMPTION: The application process for Glen Park Senior Living is likely to be competitive, requiring candidates to demonstrate strong communication skills, customer service, and sales abilities, as well as a passion for working with the senior population.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
• Marketing automation tools (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets)

ASSUMPTION: The required tools and technologies for this role are standard for marketing and sales positions, with a focus on CRM software and marketing automation tools.

👔 Cultural Fit Considerations

Company Values:

• Exceptional care
• Excellence
• Respect for life
• Community service
• Family mission

Work Style:

• Collaborative
• Customer-focused
• Adaptable
• Results-driven
• Compassionate

Self-Assessment Questions:

• How do you demonstrate exceptional care in your daily work?
• Can you provide an example of a time when you went above and beyond for a customer?
• How do you stay organized and manage your time effectively in a fast-paced environment?

ASSUMPTION: Glen Park Senior Living values candidates who align with their mission and values, demonstrating exceptional care, excellence, and a commitment to community service.

⚠️ Potential Challenges

• Working with a diverse population of seniors with varying needs and preferences.
• Managing leads and tours effectively, ensuring maximum occupancy levels.
• Balancing administrative tasks with customer interaction and sales responsibilities.
• Adapting to the unique culture and dynamics of the senior living industry.
• Potential challenges in working with families and resolving resident complaints and grievances.

ASSUMPTION: The potential challenges in this role require strong communication, problem-solving, and adaptability skills, as well as a deep understanding of the senior living industry and Glen Park Senior Living's mission and values.

📈 Similar Roles Comparison

• Compared to other marketing roles in the senior living industry, this position may require more customer interaction and sales skills, as well as a deeper understanding of the unique needs and preferences of the senior population.
• Glen Park Senior Living's family mission and commitment to exceptional care set it apart from other senior living providers, offering candidates a unique work environment and opportunities for growth.
• This role may offer more growth opportunities within the company, as Glen Park Senior Living operates multiple facilities and has a long history in the senior living industry.

ASSUMPTION: This role offers a unique blend of marketing, sales, and customer service responsibilities, with a strong focus on the senior living industry and Glen Park Senior Living's mission and values.

📝 Sample Projects

• Developing and implementing a strategic marketing plan to increase occupancy levels and meet monthly benchmarks.
• Creating and executing targeted marketing campaigns to attract new residents and retain existing ones.
• Analyzing CRM data to identify trends, optimize lead management processes, and improve overall marketing effectiveness.
• Collaborating with the sales team to ensure seamless communication and coordination between marketing and sales efforts.

ASSUMPTION: These sample projects reflect the marketing, sales, and customer service aspects of the role, as well as the need for strong analytical and collaborative skills.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the marketing department currently, and how can this role address them?
• How does Glen Park Senior Living differentiate itself from other senior living providers in the market?
• What opportunities are there for growth and professional development within the company?
• How does Glen Park Senior Living support its employees' work-life balance, especially for those in on-site roles?
• What is the company's approach to diversity, equity, and inclusion, and how does that translate to the work environment?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare examples of your marketing or sales experience and how you've achieved success in similar roles.
• Demonstrate your understanding of the senior living industry and Glen Park Senior Living's mission and values.
• Follow up on your application within one week of submission, if you haven't heard back.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.