Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: IQVIA

🔹 Location: Bournemouth, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing plans and programs
• Executing demand generation programs and integrated marketing campaigns
• Collaborating with cross-functional teams to create marketing assets
• Leading marketing efforts on high-profile tradeshows and events
• Measuring and reporting performance against established KPIs

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Create marketing plans by engaging Partner Sales in annual and quarterly planning

✅ Execute demand generation programs and integrated marketing campaigns

✅ Act as the Marketing point-of-contact for Partner Sales teams

✅ Collaborate with Product Marketing and Enterprise Marketing to create marketing assets

✅ Execute face-to-face programs such as half-day seminars, breakfast and dinner meetings, lunch and learns, and hands-on workshops

✅ Lead marketing efforts on high-profile tradeshows and events

✅ Measure and report performance against established KPIs and goals

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management. It requires strong organizational skills and the ability to work effectively in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's Degree (preferred) or equivalent experience

Experience: Minimum of 12 years of experience with Bachelor's degree or 6 years of experience with a Master's degree

Required Skills:

• Proven experience in building and executing marketing plans and programs
• Knowledge of marketing processes and e-marketing systems
• Excellent interpersonal, persuasive, verbal, and written communication skills
• Excellent organizational and time management skills
• Ability to work autonomously and assume responsibility

Preferred Skills:

• Experience with lead scoring and nurturing methodologies
• Knowledge of marketing automation tools

ASSUMPTION: Candidates with a strong background in B2B marketing, particularly in the technology or healthcare industries, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per annum (based on industry standards for a Marketing Director role in the UK)

Benefits:

• Competitive benefits package
• 401(k) or pension plan
• Health, dental, and vision insurance
• Flexible spending accounts
• Employee assistance program

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for project needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director role in the UK. The actual salary may vary based on factors such as experience, skills, and company performance.

📌 Applicant Insights

🔍 Company Context

Industry: IQVIA operates in the healthcare and life sciences industry, providing clinical research services, commercial insights, and healthcare intelligence to pharmaceutical and biotechnology companies.

Company Size: IQVIA is a large organization with over 88,000 employees in over 100 countries. This size offers opportunities for career growth and exposure to diverse projects.

Founded: IQVIA was founded in 2016 through the combination of Quintiles and IMS Health.

Company Description:

• IQVIA is a leading global provider of clinical research services, commercial insights, and healthcare intelligence.
• The company uses advanced analytics, technology, and domain expertise to deliver actionable insights and services.
• IQVIA is committed to accelerating the development and commercialization of innovative medical treatments to improve patient outcomes worldwide.

Company Specialties:

• Clinical Research Services
• Commercial Insights
• Healthcare Intelligence
• Technology and Analytics Solutions

Company Website: www.iqvia.com

ASSUMPTION: Working at IQVIA offers opportunities to collaborate with global teams and contribute to innovative healthcare solutions.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Vice President of Marketing.

Reporting Structure: The Marketing Director will oversee a team of marketing professionals and collaborate with various departments, including Sales, Product Marketing, and Enterprise Marketing.

Work Arrangement: This role is on-site, with the option for occasional remote work for specific tasks or projects.

Growth Opportunities:

• Potential to lead marketing efforts for new products or services
• Opportunities to mentor junior marketing team members
• Possibility to progress to a Vice President or Chief Marketing Officer role

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing function and the broader organization.

🌍 Location & Work Environment

Office Type: IQVIA's Bournemouth office is a modern, collaborative workspace with open-plan areas and dedicated meeting rooms.

Office Location(s): IQVIA's Bournemouth office is located at 2400 Ellis Rd, Durham, North Carolina 27703, US.

Geographic Context:

• Bournemouth is a coastal town in the United Kingdom with a population of approximately 185,000 people.
• The town offers a mix of urban and rural environments, with easy access to beaches, parks, and cultural attractions.
• Bournemouth has a temperate climate, with mild winters and warm summers.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project needs and occasional remote work.

ASSUMPTION: The Bournemouth office offers a modern, collaborative work environment that supports productivity and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and management
• Stakeholder communication and collaboration
• Performance measurement and reporting
• Cultural fit and alignment with IQVIA's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Demonstrate your understanding of IQVIA's business and the role's responsibilities in your application materials
• Prepare for behavioral and situational interview questions that focus on your marketing skills and experiences

ATS Keywords: Marketing Plans, Demand Generation, Integrated Marketing, Email Marketing, Webinars, Social Media, Digital Marketing, Event Management, Interpersonal Skills, Communication Skills, Organizational Skills, Time Management, Autonomy, Problem Resolution, Lead Scoring, Nurturing Methodologies

ASSUMPTION: The application process for this role is competitive, and candidates should emphasize their relevant marketing experience and skills in their application materials.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer Relationship Management (CRM) systems (e.g., Salesforce)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with marketing automation tools and CRM systems is beneficial for this role, as they are commonly used in the industry.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer Focus
• Innovation
• One IQVIA
• Performance Driven

Work Style:

• Collaborative
• Results-oriented
• Adaptable
• Data-driven
• Customer-focused

Self-Assessment Questions:

• Do you align with IQVIA's core values, particularly 'Integrity' and 'Customer Focus'?
• Are you comfortable working in a fast-paced, collaborative environment with diverse teams?
• Do you have a proven track record of driving results and meeting or exceeding performance targets?

ASSUMPTION: Candidates who demonstrate a strong fit with IQVIA's values and work style will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Collaborating effectively with diverse teams and stakeholders
• Adapting to changes in marketing strategies and priorities
• Meeting or exceeding performance targets and KPIs

ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a results-driven approach.

📈 Similar Roles Comparison

• Unlike some marketing roles, this position focuses on enterprise-wide campaigns and branding rather than product-specific marketing
• IQVIA's focus on healthcare and life sciences provides unique opportunities to work on innovative and impactful marketing campaigns
• Career progression in marketing at IQVIA may involve moving into more specialized roles or taking on leadership responsibilities

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with the opportunity to work on high-impact campaigns in the healthcare and life sciences industry.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new pharmaceutical product
• Creating and implementing a demand generation strategy to drive leads and revenue for a specific product line
• Managing a team to plan and execute a high-profile industry event, such as a conference or tradeshow

ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the Marketing Director role at IQVIA.

❓ Key Questions to Ask During Interview

• How does this role support the broader business objectives of IQVIA?
• What are the key priorities for this role in the first 90 days?
• How does IQVIA support the professional development and growth of its marketing team members?
• What is the typical career path for a Marketing Director at IQVIA?
• How does IQVIA measure the success of its marketing campaigns and initiatives?

ASSUMPTION: Asking these questions will help you better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for behavioral and situational interview questions that focus on your marketing skills and experiences
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.