📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: Cahuilla Casino Hotel
🔹 Location: Anza, California
🔹 Job Type: Full Time
🔹 Category: Gambling Facilities and Casinos
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and administering the overall marketing program and department
- Conducting market research and preparing reports
- Managing advertising, special events, and other promotional programs
- Coordinating public and media relations
- Growing the marketing department with modern marketing trends
- Working with media vendors, specifying placement, writing copy, and directing advertising pieces
- Developing and coordinating casino promotions and entertainment
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and teams.
📋 Key Responsibilities
✅ Conduct market research and prepare reports for management
✅ Manage and coordinate all advertising, special events, and other promotional programs
✅ Manage relations with external vendors and sources
✅ Maintain marketing budget
✅ Deliver assignments and projects on time by setting priorities and managing multiple tasks
✅ Create promotions' submissions and associated communications materials
✅ Complete direct mail and promotion proformas in a timely manner
✅ Perform direct mail extractions as necessary within the required timeline
✅ Develop policies and procedures for the Marketing Department
✅ Develop marketing staff by providing information, education opportunities, and experiential growth opportunities
✅ Ensure that all contracts and agreements are executed, tracked, and filed
✅ Manage analytics of marketing calendar, promotions, and recommend actions based on analytics
✅ Understand response and recognize opportunities
✅ Develop, manage, and coordinate all public and media relations for Cahuilla Casino
✅ Create and review all advertising campaigns, including radio, television, outdoor, and print advertisements
✅ Maintain consistent messaging through all communications for Casino, Elevate Club, and Restaurant
✅ Coordinate with General Manager when dealing with the media regarding any public relations issues
✅ Ensure articulation of Cahuilla Casino’s desired image and position
✅ Grow Marketing department with strong knowledge of current and modern marketing trends, including use of social media and beyond
✅ Ability to relay details to the casino and guests
✅ Experience with developing and coordinating casino promotions and entertainment
✅ Knowledge of regulatory submissions, marketing proformas, and basic casino floor operations
✅ Light graphics ability a plus
✅ Additional duties and responsibilities as necessary or assigned
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing or related field strongly preferred
Experience: A minimum of 7 years of experience in marketing management and 2 years of experience in a casino marketing department required
Required Skills:
- Proven experience in marketing management and casino marketing
- Strong knowledge of local and regional specialized groups, organizations, and centers
- Knowledge of local media and print organizations
- Ability to relay details to the casino and guests
- Ability to work with media vendors, specify placement, write copy, and direct creation of advertising pieces
- Experience with developing and coordinating casino promotions and entertainment
- Knowledge of regulatory submissions, marketing proformas, and basic casino floor operations
- Graphics ability a plus
- VizExplorer super-user (preferred)
- Strong guest service, public relations, and interpersonal skills
- Ability to maintain a professional appearance and demeanor
- Computer literate in entire Microsoft Suite
- Able to pass Title 31 exam
- Must be at least 21 years of age
Preferred Skills:
- Fluency in multiple languages
- Experience with CRM software
- Knowledge of SEO and SEM strategies
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio will be given priority.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Director with 10+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts at Cahuilla Casino Hotel
- Growth opportunities within the company
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Director with 10+ years of experience. The actual salary may vary depending on the candidate's qualifications and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Gambling Facilities and Casinos. The casino industry is highly competitive and regulated, with a focus on providing entertainment, gaming, and hospitality services to customers.
Company Size: 51-200 employees. As a mid-sized company, Cahuilla Casino Hotel offers a balance between a close-knit work environment and opportunities for career growth and advancement.
Founded: 1996. Cahuilla Casino Hotel has a long history in the casino industry and has established itself as a popular destination for gaming and entertainment in the Anza, California area.
Company Description:
- Cahuilla Casino Hotel is a premier gaming and entertainment destination, offering a wide range of slot machines, promotions, and dining options
- The casino is owned and operated by the Cahuilla Band of Indians and is located in the mountains of Anza, California
- Cahuilla Casino Hotel is committed to providing a safe, enjoyable, and responsible gaming environment for its guests
Company Specialties:
- Slot machines and gaming
- Promotions and entertainment
- Dining and hospitality
- Responsible gaming and customer service
Company Website: http://www.cahuillacasino.com/
ASSUMPTION: Cahuilla Casino Hotel is committed to providing a high-quality gaming experience for its guests, with a focus on customer service, responsible gaming, and community involvement.
📊 Role Analysis
Career Level: Senior-level position, with the opportunity for growth and advancement within the company
Reporting Structure: The Marketing Director reports directly to the General Manager of Cahuilla Casino Hotel
Work Arrangement: On-site, full-time position, with the possibility of occasional remote work for specific projects or tasks
Growth Opportunities:
- Advancement to a Vice President or General Manager role within the company
- Expansion of responsibilities to include additional departments or locations
- Opportunities to develop and implement strategic marketing plans for the company
ASSUMPTION: The Marketing Director role at Cahuilla Casino Hotel offers a unique opportunity for a marketing professional to gain valuable experience in the casino industry and make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: On-site, casino resort environment
Office Location(s): Anza, California
Geographic Context:
- Anza, California is located in the mountains of Riverside County, approximately 30 minutes from Temecula's Wine Country
- The area offers a serene mountain setting with beautiful views and outdoor recreational opportunities
- The casino is easily accessible from major highways and is a popular day trip destination for players from all over Southern California
Work Schedule: Full-time, with occasional evening and weekend work required to support casino operations and events
ASSUMPTION: The work environment at Cahuilla Casino Hotel is fast-paced and dynamic, with a focus on providing excellent customer service and entertainment to guests.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
- Background check and reference check
- Job offer
Key Assessment Areas:
- Marketing strategy and planning
- Budget management and allocation
- Advertising and promotion campaign development
- Media relations and public relations skills
- Leadership and team management
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research the casino industry and Cahuilla Casino Hotel to demonstrate your understanding of the role and company
- Be prepared to discuss your marketing philosophy and approach to the role
ATS Keywords: Marketing Management, Casino Marketing, Advertising Campaigns, Public Relations, Budget Management, Analytics, Guest Service, Interpersonal Skills, Communication Skills, Media Relations, Team Development, Regulatory Submissions, Microsoft Suite, Graphics Ability, Event Coordination
ASSUMPTION: The interview process at Cahuilla Casino Hotel is designed to assess the candidate's marketing skills, leadership abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator)
- Google Analytics
- Social media platforms (Facebook, Instagram, Twitter)
- CRM software (e.g., Salesforce, HubSpot)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Graphic design tools (e.g., Canva, Sketch)
ASSUMPTION: The Marketing Director at Cahuilla Casino Hotel should be proficient in a variety of marketing tools and technologies to effectively manage and execute marketing campaigns and projects.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Teamwork
- Innovation
- Responsibility
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and responsive to change
- Strong communication and interpersonal skills
- Ability to work in a fast-paced, dynamic environment
Self-Assessment Questions:
- How do you align with Cahuilla Casino Hotel's values, particularly 'Integrity' and 'Excellence'?
- Describe a time when you had to adapt to a significant change in a marketing project or campaign. How did you handle it, and what was the outcome?
- How do you ensure that your marketing efforts maintain a consistent message and brand across various channels and platforms?
ASSUMPTION: Cahuilla Casino Hotel values candidates who are passionate about the gaming and entertainment industry, have strong marketing skills, and can thrive in a dynamic, team-oriented work environment.
⚠️ Potential Challenges
- Managing a marketing budget and allocating resources effectively
- Developing and executing successful advertising campaigns in a competitive market
- Building and maintaining strong relationships with external vendors and partners
- Adapting to changes in the casino industry and regulatory environment
- Managing a team of marketing professionals and providing growth opportunities
ASSUMPTION: The Marketing Director at Cahuilla Casino Hotel must be able to navigate these challenges and make strategic decisions to drive marketing success and contribute to the overall growth of the company.
📈 Similar Roles Comparison
- Marketing Director (Casino Industry) vs. Marketing Director (Hospitality Industry):
- Casino marketing focuses on gaming and entertainment, while hospitality marketing focuses on accommodations and dining
- Casino marketing requires a strong understanding of gaming regulations and industry trends, while hospitality marketing requires expertise in customer service and revenue management
- Both roles require strong leadership, strategic planning, and budget management skills
- Marketing Director (Casino Industry) vs. Marketing Manager (Casino Industry):
- Marketing Director oversees the entire marketing department and is responsible for strategic planning and budget allocation, while Marketing Manager focuses on tactical execution and project management
- Marketing Director requires more experience and a broader skill set, including leadership and team management
- Both roles require strong marketing skills, creativity, and adaptability
- Career Path: Marketing Director (Casino Industry) vs. General Manager (Casino Industry):
- Marketing Director can transition to a General Manager role by gaining experience in operations, finance, and human resources
- General Manager oversees all aspects of casino operations, including marketing, gaming, and hospitality
- Both roles require strong leadership, strategic planning, and decision-making skills
ASSUMPTION: Understanding the differences between these roles and their respective industries can help candidates tailor their application and interview responses to better match their skills and experiences with the specific role and company.
📝 Sample Projects
- Developing and executing a successful advertising campaign to launch a new slot machine or promotion
- Managing a team to create and distribute marketing materials for a casino event or grand opening
- Conducting market research to identify trends and opportunities in the casino industry
- Collaborating with external vendors to negotiate contracts and ensure timely delivery of marketing materials
- Analyzing marketing data to optimize campaign performance and maximize return on investment
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Director role at Cahuilla Casino Hotel.
❓ Key Questions to Ask During Interview
- What are the biggest marketing challenges facing Cahuilla Casino Hotel, and how does this role address them?
- How does Cahuilla Casino Hotel measure the success of its marketing campaigns, and what key performance indicators (KPIs) are tracked?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does Cahuilla Casino Hotel support work-life balance for its employees, particularly those in marketing roles?
- What is the company's approach to diversity, equity, and inclusion, and how does this apply to the marketing department?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company, and the marketing department's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research the casino industry and Cahuilla Casino Hotel to demonstrate your understanding of the role and company
- Be prepared to discuss your marketing philosophy and approach to the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
