Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: Isaacs & Isaacs PSC

🔹 Location: Louisville, Kentucky, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Legal Services

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing initiatives to enhance brand awareness and drive client acquisition for a personal injury law firm.
• Overseeing branding, digital marketing, lead generation, and managing the marketing team to achieve high performance.
• Collaborating with internal departments and external vendors to ensure marketing initiatives align with firm objectives.
• Managing the firm's public image, ensuring that messaging reflects the firm’s values, mission, and legal expertise.
• Driving traffic to the firm’s website and creating engaging content that educates and informs potential clients.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing strategies to drive the firm's marketing success.

📋 Key Responsibilities

✅ Strategic Marketing Planning: Execute comprehensive marketing strategies to grow the firm’s brand and attract clients within the personal injury practice areas. Set measurable marketing goals and KPIs that align with the firm's business objectives. Evaluate and adjust strategies as needed based on performance metrics and market trends.

✅ Brand Management: Oversee the development and execution of branding initiatives to ensure consistency across all marketing materials, digital platforms, and communications. Manage the firm’s public image and oversee the brand development and image of firm founder & CEO, Darryl Isaacs. Oversee the firm’s reputation management and online reviews.

✅ Digital Marketing: Lead online marketing campaigns including SEO, social media, email marketing, and content marketing. Drive traffic to the firm’s website, ensuring that it serves as a compelling resource for potential clients. Utilize data analytics tools to measure campaign performance and optimize for better ROI. Oversee the creation of engaging content that educates and informs potential clients, including blogs, videos, case studies, and client testimonials.

✅ Lead Generation & Client Acquisition: Develop and implement strategies to generate high-quality leads through various channels such as search engine optimization, paid advertising, and referral programs. Manage 3rd party lead generation vendors.

✅ Content Directing & Management: Oversee the creation of engaging content that educates and informs potential clients, including blogs, videos, and client testimonials. Ensure content is optimized for search engines, AI, and effectively addresses the needs and concerns of the firm’s target audience.

✅ Traditional Advertising & Community Engagement: Oversee traditional media placement to ensure effective ad placements and campaigns within each market. Develop and execute community outreach initiatives and sponsorship opportunities to increase brand awareness. Represent the firm at community events.

✅ Team Leadership & Collaboration: Lead, mentor, and develop the marketing team to achieve high performance and meet marketing goals. Collaborate with internal departments, including legal staff, intake department, and management, to ensure marketing initiatives align with firm objectives. Manage relationships with external vendors, agencies, and partners to execute marketing campaigns.

✅ Budgeting, Reporting, Data Analysis: In collaboration with firm leadership, develop and manage the marketing budget and ensure resources are allocated effectively to maximize impact. Provide regular reporting to leadership on the performance of marketing initiatives. Ensure tracking metrics are set up across all platforms and used properly within the marketing department and intake team.

ASSUMPTION: This role requires a high level of organization, multitasking, and the ability to work under pressure to meet deadlines with limited supervision.

🎯 Required Qualifications

Education: Bachelor's Degree in marketing, communications, business, or a related field

Experience: Proven experience as a Marketing Director or a similar role with a preference for someone in the legal industry / Personal Injury Law

Required Skills:

• Deep understanding of marketing strategies
• Strong marketing expertise in analytics, digital and traditional media elements
• Excellent leadership and team management skills
• Creative thinking and problem-solving abilities
• Strong analytical and data-driven decision-making skills
• Must be able to manage multiple tasks and meet deadlines with limited supervision
• Must be able to prioritize work and work under pressure
• Exceptional communication and written skills
• Familiarity with marketing automation platforms and CRM systems
• Must have strong negotiation and people skills
• Must have traditional marketing experience (TV/Billboard/Radio)
• Must have Pay per click / SEO / Social Media experience
• Must have experience at a do-er detail level, but also have some experience as a people manager for managing some of the different marketing functions
• Must have computer skills including Excel and Microsoft Outlook
• Must be able to do what is necessary to do the job well, even if it is above and beyond
• Must keep information about the firm confidential

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in both digital and traditional marketing, as well as proven leadership and management skills.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Estimated based on industry standards for a Marketing Director in the legal industry with 5-10 years of experience in Louisville, KY)

Benefits:

• Health, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Paid Time Off (Vacation, Sick, and Holidays)
• Life and Disability Insurance
• Employee Assistance Program
• Professional Development Opportunities

Working Hours: Full-time, 40 hours per week. May require occasional evenings and weekends for events or deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Legal Services, specifically Personal Injury Law

Company Size: 51-200 employees. This size allows for a more personal work environment with opportunities for growth and collaboration.

Founded: 1993. Isaacs & Isaacs has a rich history and established reputation in the legal industry, providing a stable and experienced work environment.

Company Description:

• Isaacs & Isaacs is the premiere personal injury law firm focused on helping individuals who have suffered devastating injuries and pain caused by auto accidents, truck accidents, and other personal injury incidents in Kentucky, Indiana, and Ohio.
• The firm has helped thousands of clients over 30 years, using the more than 400 years of combined experience from the attorney team to recover billions of dollars.
• In addition to handling car accidents, truck accidents, and wrongful death cases, the team at Isaacs & Isaacs has unmatched experience handling and settling other types of personal injury accidents where someone’s negligence is responsible for injury or even death.

Company Specialties:

• Personal Injury Law
• Car Accident Lawyer
• Truck Accident Lawyer
• Wrongful Death Lawyer
• Motorcycle Accident Lawyer
• Workers Compensation
• Nursing Home Abuse
• Medical Malpractice

Company Website: wewin.com

ASSUMPTION: Isaacs & Isaacs is a well-established law firm with a strong reputation in the personal injury law sector, providing a stable and experienced work environment for employees.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for growth and advancement within the marketing department and the firm as a whole.

Reporting Structure: The Marketing Director reports directly to the CEO, Darryl Isaacs, and oversees the marketing team, including any marketing coordinators, specialists, or assistants.

Work Arrangement: On-site, full-time. This role may require occasional evenings and weekends for events or deadlines.

Growth Opportunities:

• As the firm continues to grow, there may be opportunities for the Marketing Director to expand their team and take on additional responsibilities.
• With proven success in the role, the Marketing Director may have the opportunity to advance to a more senior leadership position within the firm.
• Isaacs & Isaacs offers professional development opportunities to help employees grow and advance in their careers.

ASSUMPTION: This role offers opportunities for growth and advancement within the marketing department and the firm as a whole, depending on the candidate's performance and the firm's growth.

🌍 Location & Work Environment

Office Type: Professional office setting with a collaborative and team-oriented work environment.

Office Location(s): 1601 Business Center Ct, Louisville, KY 40299, US

Geographic Context:

• Louisville, KY is the largest city in Kentucky and the 29th-most populous city in the United States, providing a diverse and vibrant work environment.
• The city is known for its rich history, cultural attractions, and sports teams, including the Louisville Cardinals and the Kentucky Derby.
• Louisville offers a cost of living that is lower than the national average, providing affordable housing and a high quality of life for residents.

Work Schedule: Full-time, 40 hours per week. May require occasional evenings and weekends for events or deadlines.

ASSUMPTION: The office environment at Isaacs & Isaacs is professional and collaborative, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager, Darryl Isaacs
• Final interview with key stakeholders within the firm
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy and planning
• Brand management and development
• Digital marketing expertise
• Lead generation and client acquisition strategies
• Team leadership and management skills
• Budgeting, reporting, and data analysis

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements.
• Be prepared to discuss your marketing strategy and how you would approach the role at Isaacs & Isaacs.
• Research the firm and be ready to discuss why you are a good fit for the company culture and values.
• Prepare questions to ask the interviewer about the firm, the team, and the role to demonstrate your interest and engagement.

ATS Keywords: Marketing Strategy, Brand Management, Digital Marketing, Lead Generation, Client Acquisition, Team Leadership, Budget Management, Data Analysis, SEO, Social Media, Email Marketing, Communication Skills, Negotiation Skills, Problem Solving, Analytical Skills

ASSUMPTION: The application process at Isaacs & Isaacs is thorough and comprehensive, designed to identify the most qualified and suitable candidates for the Marketing Director role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, Zoho CRM)
• SEO tools (e.g., Google Search Console, SEMrush)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The Marketing Director will be expected to have experience with various marketing automation, CRM, and analytics tools to effectively manage and optimize marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Client-focused: Isaacs & Isaacs prioritizes the needs and concerns of its clients, ensuring that they receive the best possible legal care and representation.
• Integrity: The firm upholds the highest ethical standards in all aspects of its practice, ensuring that clients are treated with honesty, fairness, and respect.
• Teamwork: Isaacs & Isaacs fosters a collaborative and supportive work environment, where team members work together to achieve common goals and objectives.

Work Style:

• Strategic: The Marketing Director must be able to develop and execute strategic marketing initiatives that drive brand awareness and client acquisition.
• Data-driven: The role requires a strong analytical mindset and the ability to make data-driven decisions to optimize marketing campaigns and initiatives.
• Adaptable: The Marketing Director must be able to adapt to changing market trends and adjust strategies as needed to maximize impact.
• Collaborative: The role requires strong leadership and team management skills, as well as the ability to work effectively with internal departments and external vendors.

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing strategies in the legal industry?
• Are you comfortable managing a team and collaborating with internal departments and external vendors to achieve marketing goals?
• Do you have strong analytical skills and the ability to make data-driven decisions to optimize marketing campaigns?
• Are you adaptable and able to adjust strategies as needed based on performance metrics and market trends?
• Do you share Isaacs & Isaacs' commitment to client-focused, integrity, and teamwork values?

ASSUMPTION: Successful candidates for the Marketing Director role at Isaacs & Isaacs will demonstrate a strong strategic mindset, leadership skills, and a commitment to the firm's core values.

⚠️ Potential Challenges

• The role may require occasional evenings and weekends for events or deadlines, which could impact work-life balance.
• The Marketing Director may face challenges in managing a team with varying levels of experience and expertise, requiring strong leadership and mentoring skills.
• The role may require the Marketing Director to navigate complex marketing landscapes and adapt to changing market trends, which can be challenging and demanding.
• The Marketing Director may face competition from other law firms and marketing agencies, requiring continuous innovation and differentiation in marketing strategies.

ASSUMPTION: The Marketing Director role at Isaacs & Isaacs presents unique challenges and opportunities for growth and development, depending on the candidate's skills, experience, and adaptability.

📈 Similar Roles Comparison

• Compared to other Marketing Director roles in the legal industry, this position offers a unique opportunity to work for a well-established law firm with a strong reputation in personal injury law.
• Unlike other marketing roles, this position requires a deep understanding of the legal industry and personal injury law, as well as the ability to navigate complex marketing landscapes and adapt to changing market trends.
• Career path comparison: This role offers opportunities for growth and advancement within the marketing department and the firm as a whole, depending on the candidate's performance and the firm's growth.

ASSUMPTION: The Marketing Director role at Isaacs & Isaacs is unique and presents distinct opportunities and challenges compared to similar roles in the legal industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to increase brand awareness and drive client acquisition for a new personal injury practice area.
• Managing a team to create and optimize engaging content that educates and informs potential clients, including blogs, videos, case studies, and client testimonials, resulting in a 20% increase in website traffic and a 15% increase in client inquiries.
• Collaborating with internal departments and external vendors to execute a successful community outreach initiative, resulting in a 10% increase in brand awareness and a 15% increase in client referrals.

ASSUMPTION: The Marketing Director will be expected to manage and oversee various marketing projects and initiatives, driving measurable results and optimizing marketing campaigns.

❓ Key Questions to Ask During Interview

• What are the key priorities for the Marketing Director role in the first 90 days?
• How does the firm support the professional development and growth of its marketing team members?
• What is the firm's approach to collaboration and teamwork between the marketing department and other internal departments?
• How does the firm measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important?
• What is the firm's long-term vision for growth and expansion, and how does the Marketing Director role contribute to that vision?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest and engagement in the role and the firm.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements.
• Prepare questions to ask the interviewer about the firm, the team, and the role to demonstrate your interest and engagement.
• Research the firm and be ready to discuss why you are a good fit for the company culture and values.
• Follow up with the hiring manager, Darryl Isaacs, within one week of submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.