Marketing Director

📌 Core Information

🔹 Job Title: Marketing Director

🔹 Company: BruntWork

🔹 Location: Remote (must overlap with North American time zones)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Designing and optimizing full-funnel marketing automations using CRM, SMS, email, chatbots, and AI tools
• Managing paid media performance across various platforms
• Architecting multi-touch campaigns with segmentation, personalization, and conditional logic
• Overseeing campaign performance and attribution with daily dashboard analysis
• Collaborating across departments to build integrated workflows between marketing, sales, and fulfillment
• Building and deploying AI-driven chatbots and voice agents for lead nurturing and conversion
• Developing and managing marketing assets including landing pages, email sequences, and UGC-driven ad content
• Owning marketing tech stack integrations using platforms like Make.com, Zapier, or custom APIs

ASSUMPTION: This role requires a strong focus on automation and data-driven decision making. The ideal candidate will have a background in performance marketing and a deep understanding of CRM and AI tools.

📋 Key Responsibilities

✅ Design and optimize full-funnel marketing automations using CRM, SMS, email, chatbots, and AI tools

✅ Manage paid media performance (Facebook, LinkedIn, TikTok, etc.) in-house or through agencies

✅ Architect multi-touch campaigns with segmentation, personalization, and conditional logic

✅ Oversee campaign performance and attribution with daily dashboard analysis

✅ Collaborate across departments to build integrated workflows between marketing, sales, and fulfillment

✅ Build and deploy AI-driven chatbots and voice agents for lead nurturing and conversion

✅ Develop and manage marketing assets including landing pages, email sequences, and UGC-driven ad content

✅ Own marketing tech stack integrations using platforms like Make.com, Zapier, or custom APIs

ASSUMPTION: This role requires a high level of technical proficiency and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in digital or performance marketing with a strong focus on automation

Required Skills:

• Hands-on experience with CRM tools like ActiveCampaign, GoHighLevel, or HubSpot
• Expert-level knowledge of AI marketing tools including ChatGPT, Phonely.ai, Gumloop, etc.
• Demonstrated success in lead-gen or conversion-driven marketing environments
• Experience with attribution and analytics platforms such as GA4, Supermetrics, or Looker Studio
• Strong understanding of SMS, email, and chatbot campaign design and execution
• Experience in real estate, telecom, SaaS, or other lead-heavy industries preferred

Preferred Skills:

• Experience with AI workflow tools (Make.com, Apify, n8n)
• Background in API integration or marketing operations
• Strong copywriting instincts and conversion-optimized messaging skills

ASSUMPTION: The ideal candidate will have a proven track record in performance marketing and a strong understanding of AI-driven marketing strategies.

💰 Compensation & Benefits

Salary Range: $100,000 - $150,000 USD per year (based on experience and performance)

Benefits:

• Remote flexibility with US-based team collaboration
• High-impact role with ownership across growth and automation strategy
• Opportunity to lead a next-gen marketing function inside a fast-scaling, tech-forward company
• Clear growth path into VP or CMO role

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing director role with the required experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 5,001-10,000 employees (global, remote-first company)

Founded: 2020 (relatively new, fast-growing company)

Company Description:

• BruntWork creates flexible, fully remote work opportunities in companies around the world
• They connect top talent with remote work opportunities in various roles and industries
• Their mission is to help endorsed candidates and staff succeed by providing support and resources

Company Specialties:

• outsourcing and remote work

Company Website: www.bruntworkcareers.co

ASSUMPTION: BruntWork is a global company with a strong focus on remote work and connecting top talent with remote job opportunities.

📊 Role Analysis

Career Level: Mid-Senior level role with potential for growth into a VP or CMO position

Reporting Structure: This role will report directly to the CEO and will have the opportunity to lead a team of marketing professionals

Work Arrangement: Remote work with US-based team collaboration

Growth Opportunities:

• Clear path for advancement into a VP or CMO role
• Opportunity to lead a team of marketing professionals
• Exposure to a wide range of industries and roles through BruntWork's remote work opportunities

ASSUMPTION: This role offers significant growth potential and the opportunity to make a significant impact on the company's marketing strategy.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Remote (must overlap with North American time zones)

Geographic Context:

• This role requires overlap with North American time zones, allowing for collaboration with the US-based team
• The ideal candidate will have a stable internet connection and a quiet workspace for video calls and virtual meetings
• BruntWork is a global company with employees and clients around the world

Work Schedule: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The remote work environment requires strong self-motivation, time management skills, and the ability to work independently.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone or video call interview with the hiring manager
• Technical assessment or case study
• Final interview with the CEO

Key Assessment Areas:

• Technical proficiency in CRM and AI marketing tools
• Campaign design and execution skills
• Data analysis and attribution skills
• Leadership and team collaboration skills

Application Tips:

• Highlight your experience with CRM and AI marketing tools in your resume
• Include a cover letter summarizing one AI-powered campaign or workflow you've designed that drove measurable impact
• Prepare for technical assessment or case study by brushing up on your skills in campaign design, data analysis, and AI marketing tools

ATS Keywords: Marketing Automation, CRM Tools, AI Marketing Tools, Lead Generation, Campaign Design, Analytics, Chatbot Development, Email Marketing, Paid Media Management, Cross-Functional Collaboration, Funnel Optimization, API Integration, Copywriting, Segmentation, Personalization, Performance Analysis

ASSUMPTION: The application process for this role may include a technical assessment or case study to evaluate the candidate's skills in campaign design, data analysis, and AI marketing tools.

🛠️ Tools & Technologies

• CRM tools: ActiveCampaign, GoHighLevel, HubSpot
• AI marketing tools: ChatGPT, Phonely.ai, Gumloop
• Attribution and analytics platforms: GA4, Supermetrics, Looker Studio
• AI workflow tools: Make.com, Apify, n8n
• Paid media platforms: Facebook, LinkedIn, TikTok
• Marketing automation platforms: Zapier, custom APIs

ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies and be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Flexibility: BruntWork values the ability to work remotely and offers flexible work arrangements
• Innovation: BruntWork is a tech-forward company that values innovation and creativity in marketing strategies
• Collaboration: BruntWork values collaboration and teamwork, both within the company and with clients

Work Style:

• Self-motivated: The ideal candidate will be able to work independently and manage their time effectively in a remote work environment
• Data-driven: BruntWork values data-driven decision making and uses data to inform marketing strategies
• Adaptable: BruntWork is a fast-growing company that values adaptability and the ability to learn and grow with the company

Self-Assessment Questions:

• Do you have experience working remotely and are comfortable managing your time and priorities in a remote work environment?
• Are you comfortable using data to inform marketing strategies and make data-driven decisions?
• Are you adaptable and able to learn and grow with a fast-growing company?

ASSUMPTION: The ideal candidate will be a self-motivated, data-driven, and adaptable marketing professional with experience working remotely.

⚠️ Potential Challenges

• Managing a remote team and collaborating with US-based colleagues across different time zones
• Keeping up with the latest trends and developments in AI marketing tools and strategies
• Balancing the need for data-driven decision making with the need for creativity and innovation in marketing campaigns
• Managing a high volume of leads and ensuring efficient and effective lead nurturing and conversion

ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a fast-paced, dynamic marketing environment.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven marketing strategies and automation
• Unlike traditional marketing roles, this role requires a strong technical proficiency in CRM and AI marketing tools
• This role offers significant growth potential and the opportunity to lead a team of marketing professionals

ASSUMPTION: This role is unique in its focus on AI-driven marketing strategies and automation and offers significant growth potential for the right candidate.

📝 Sample Projects

• Designing and executing an AI-powered chatbot campaign that resulted in a 20% increase in lead conversion
• Optimizing a multi-touch campaign using segmentation, personalization, and conditional logic to improve click-through rates by 15%
• Building and deploying a marketing tech stack integration using Make.com or Zapier to streamline lead nurturing and conversion

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide specific examples of their work in their application materials.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role will fit into the broader marketing strategy?
• How does BruntWork support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does BruntWork approach data-driven decision making in its marketing strategies?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: The ideal candidate will ask thoughtful and insightful questions that demonstrate their understanding of the role and their fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and a short summary of one AI-powered campaign or workflow you've designed that drove measurable impact through this link: https://bruntwork.zohorecruit.com/jobs/Careers/655395000173779595/Marketing-Director
• Customize your resume to highlight your experience with CRM and AI marketing tools
• Write a cover letter summarizing one AI-powered campaign or workflow you've designed that drove measurable impact
• Prepare for a technical assessment or case study by brushing up on your skills in campaign design, data analysis, and AI marketing tools
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.